Sport Tourism Development Project Paul Charbonneau Brantford – January 12, 2006

Key Figures Over 200,000 sporting events held each year in Canada.* Sport Travel represents $2.4 billion in total tourism spending, annually.* *Canadian Tourism Commission

Economic Impacts* Event2002 NA Indigenous Games 2002 Skate Canada International 2003 Canada Winter Games 2003 World Youth Athletics Champs World Cycling Champs Brier 2004 Bell Capital Cup Economic Activity $15.5 M$6.3 M$70.3 M$37.4 M$48.3 M$23.1 M$11.1 M GDP $7.4 M$2.6 M$28.6 M$17.2 M$20.2 M$11.0 M$4.9 M Jobs , Taxes $4.8 M$898 K$10.4 M$6.3 M$8.4 M$3.1 M$2.1 M *From the Sport Tourism Economic Assessment Model - CSTA

Budget Surpluses 2005 Ontario Summer Paralympic Championships – Windsor-Essex$61, Ontario Senior Games Winterfest – Barrie$110, Ontario Winter Games – London/Barrie$125, Ontario Summer Games – London$300, Ontario Senior Games Actifest – St. Catharines$44, Ontario Summer Paralympic Championships – Etobicoke$45, Ontario Summer Paralympic Championships – Sarnia$19,000

More Impacts Economic –It costs less to host an event than it does for your team to go to one People –Volunteer involvement, marketable job skill development Sport –Expose community to a new or emerging sport creates opportunity to grow the sport –Capital investment, facility refit

Sport Tourism Development Growing Industry Trillium Grant to develop assistance material for Ontario communities 2 years Original goal to create template documents for bidding, best practices for hosting, conduct education workshops

Workshops Huntsville – September 2005 –Every sector represented –Strong support for ST development –CSTA Strategy Planning Template –Small town with big ideas North Bay – November 2005 –Cross-section of sectors and surrounding communities –Media coverage on radio and TV (segment broadcast from Parry Sound to Sault Ste Marie over 3 days) –Focused on structure for Sport Tourism department and strategy for bidding on events –Working group created to begin developing strategy

Workshops Next Workshops –Oshawa – Jan 17 –St Catharines – Jan 31 –Mississauga – Feb 22 –Dryden – Feb 25 –Sarnia – Mar 3 Brantford – End of Feb Others in the works –Kingston –Elliot Lake –Brockville –Sudbury

What Others Are Doing Huntsville –Aggressively seeking out hosting opportunities –Building their strategy to be more effective –Driven by Sport Council Kingston –Facilities renewal driven by Economic Development office –Partnering with Universities/Colleges Oshawa –Mayor’s office drive behind over $100 million in Infrastructure for new facilities –MLSE and College partnerships

What Others Are Doing Peterborough/Kawartha Lakes –Regional association being created –Leveraging each other’s strengths and current facilities Hamilton & St. Catharines –Privately owned/built ice pads with partnership agreements for community use with city Windsor –WESTA –Partnerships with University and College, OHL team –Extensive material on website, user-friendly

February 18th & 19th, 2006 at the Westin Prince Hotel Toronto, Ontario