MARKET UPDATE

eBOUND Ebook Sales

U.S. Retailer Market share  Amazon 60%  Barnes & Noble 25%  Apple 10-15%  Sony, Kobo etc. the rest  The top 3 are likely to remain the dominant players in the U.S. market Source CNET April

Market Share

Device Penetration in the U.S.  1 in 4 Americans as of January 2012 now own either a tablet or e-reader Source : Credit Donlkey

Source: BISG's "Consumer Attitudes Toward E-Book Reading" How are consumers reading ebooks?

What genres are popular for ebooks? Source: BISG's "Consumer Attitudes Toward E-Book Reading"

Almost 50% of ereading consumers said they would wait up to three months to read a new ebook from a favourite author, rather than reading the same book immediately in print. Source: BISG's "Consumer Attitudes Toward E-Book Reading"

Average price of a Kindle best-seller over the past year. (Source: e-Book Market View) Ebook Pricing

Source : Credit Donlkey Kindle Top 100

Ebook Pricing

Amazon Top 100 January 2012  $8.75 average price for publisher sold ebooks  $1.78 average price for self published ebooks Source : Credit Donlkey

DISTRIBUTION CHANNELS

Retailers  Kobo  Amazon  Barnes & Noble  Apple  Sony  57 more

OBPO Kobo Promotion

 s to over 750,000 Kobo subscribers  Excellent Open and click-through rates  2700 ebooks sold

Kobo Promotion, The Sequel  2 Weeks, targeted to teens/tweens  Landing Page  Lists  Stand-alone  Call-out messaging before and after launch  Social Media outreach

Kobo – What’s next?  price promotions  merchandising stories  mainstay categories  new releases  boutique

Libraries and Schools  Overdrive  Follet K-12  Baker and Taylor  CULC / eBOUND working group  Academic Libraries

Who’s Next?  Amazon Direct  Sony EU  EBSCO  MyiLibrary  VitalSource  Follet Higher Ed  Login Canada  Google  Library Ideas (Freading)  Print on Demand

Direct-to Consumer  Anobii  Bookish  49 th Shelf  You

M ARKE TING and DISCOVERABILITY

The eBOUND Marketing Newsletter [Insert Screen Shot]

The eBOUND Marketing Newsletter  Promotional opportunities  eBOUND Catalogues  reduced ad rates  calls for titles  analytics and case studies  shared experiences and special guests  news and cues from around the web  much, much more

eBook Catalogues  Retailers  Wholesalers  Librarians  Buying Consortia  Educators  Journalists  Canadian Bookshelf

What’s Next?  More Retail and co-op promotions  Direct-to-Consumer  Social Reading portals  Social Media tools  Expanded monthly reports to retail  Insert your idea here

Questions?