John Vanston Chairman Conference Chair, MiniTrends 2014: Insight, Innovation & Strategy Author, MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends (512) ● ● Copyright © 2014, John Vanston/Carrie Vanston, Technology Futures, Inc. MiniTrends and Macro-Change: Turbo-Charging Your Future Master Session for Thursday, July 10, 2014 Orlando, Florida

MEGATRENDS John Naisbitt 1982  Industrial Society → Information Society  Forced Technology → High Tech/High Touch  National Economy → Word Economy  Short Term → Long Term  Centralization → Decentralization  Institutional Help → Self Help  Representative Democracy → Participatory Democracy  Hierarchies → Networking  North → South  Either/Or → Multiple Options 2

Megatrends Current  Convergence of Computer and Communication Technologies  Movement from a Physics Age to the Biotechnology Age  Increasing Awareness of Climate Change  Government Involvement in the Financial Arena  Explosion of Social Media Involvement  Growing Difficulty with Sovereign Debt  Aging of Populations in Earth’s Most Prosperous Nations  Long Term Energy Shortage  Rise in China’s Economic Power 3

4 Megatrends are certainly important  However, it is hard to exploit them successfully because: They are well known They are too general to provide specific guidance  Buried within Megatrends are MiniTrends

MiniTrends… …are emerging trends that are of a scope and importance to represent attractive business opportunities to individuals and organizations that are:  Alert enough to recognize them  Perceptive enough to appreciate them  Clever enough to take advantage of them 5

MiniTrends Offer Real Opportunities to YOU and Other Individuals! Characteristics of a Great MiniTrend:  Far enough along to make projections  Promises to be significant in 2-5 years  Not yet appreciated widely  Value-driven purpose drives passion 6

Energy Needs (Megatrend) Energy Needs Renewable Energy (Still a Megatrend) Energy Needs Renewable Energy (Still a Megatrend) Wind Power Energy Needs Renewable Energy Wind Power Wind Generator Controls This is a Minitrend 7

MiniTrends Assist:  Entrepreneurs to identify, assess, and exploit attractive new business opportunities  Decision Makers in small and mid-size businesses to gain advantage by recognizing and utilizing emerging trends  Innovative Thinkers in larger businesses to distinguish themselves by their special insights and perceptiveness  Investors to uncover attractive new investment opportunities  Job Seekers to define employment opportunities 8

I. Attractiveness to Business Community II. Attractiveness to You 9

Business Community  Excites Enthusiasm  Opens up opportunities  Special Differentiating Factors 10

Factors to Be Considered  The exact nature of the Minitrend  The special attractiveness of the Minitrend to customers  The size and nature of the potential markets  Where the Minitrend is in the emergence process  Potential implications of exogenous factors 11

Size and Nature of Potential Market  Define markets MiniTrend can serve  Consider future markets  Consider ancillary markets  Consider social implications 12

Where in Development Process? 13

Determine where in MiniTrend is in the Emergence Process Fisher-Pry Substitution Model 14

Personal Attractiveness  Clarify personal interests  Consider your personal situation 15

The MiniTrend Concept allows both you and your colleagues to demonstrate and utilize your imagination, your intelligence, your perceptiveness, your desire to make the world a better place, and YOUR PASSION 16

It’s also a lot of fun! These and other non-sourced photos: Clipart.com (A division of Vital Imagery Ltd.) or TFI 17

John Vanston Chairman Conference Chair, MiniTrends 2014: Insight, Innovation & Strategy Author, MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends (512) ● ● Copyright © 2014, John Vanston/Carrie Vanston, Technology Futures, Inc. MiniTrends and Macro-Change: Turbo-Charging Your Future Master Session for Thursday, July 10, 2014 Orlando, Florida