 Introduction ○ Mission Mission ○ Vision Vision  Market Description Market Description  Remarkable Difference Remarkable Difference  Core Message Core Message  Core Strategy Core Strategy  Core Branding Elements Core Branding Elements

Mission

Vision

Market Description

Remarkable Difference

Core Message

Core Strategy The positioning goal for the business is to be seen as a health partner of every citizen which we offer free consultation twice a month in which other pharmacies doesn’t have. The results which the company hopes to see from this marketing include: ○ Constant ability to offer low costs medicines ○ Ability to compete with other established pharmacy with our area of operation.

Core Branding Elements