3.05 QUICK QUIZ.

Slides:



Advertisements
Similar presentations
By: Cody Cauble and AJ Logan
Advertisements

Marketing Channel Strategy & Management
Channels of Distribution Getting goods to the consumer.
M 3.07 Distribution Channels. Intermediary: “middle man” # of Channels: the more common the item, the more channels involved Distribution intensity: the.
Chapter 21 channels of distribution Section 21.1 Distribution
Marketing Channels and Supply Chain Management
Distribution.
Chapter 15 Marketing Channels, Logistics, and Supply Chain Management.
M ARKETING 3.05 A CQUIRE FOUNDATIONAL KNOWLEDGE OF CHANNEL MANAGEMENT TO UNDERSTAND ITS ROLE IN MARKETING 3.05A Explain the nature and scope of channel.
Marketing Channels and Supply Chain Management
Marketing Channels.
MARKETING CHANNELS AND WHOLESALING. Definition of Marketing Channel A Marketing Channel... consists of individuals and firms involved in the process of.
Principles of Marketing
© 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin MANAGING MARKETING CHANNELS AND WHOLESALING.
Part Six Distribution Decisions
PLACEMENT Getting the right product to the right customer at the right time, at the right place, in the right quantity. The basic objective of all placement.
Chapter 12 Global Marketing Channels and Physical Distribution
Chapter 13 Distribution Channels
Team Leaders Keep everyone on task Lead discussions Keep area clean/all papers up at the end of the day Pass out and get all supplies when need for table.
Objectives Know why companies use distribution channels and understand the functions that these channels perform. Learn how channel members interact and.
McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.
Name the five marketing strategies that make up the marketing mix.
Marketing Channels.
UNIT F MANAGEMENT OF DISTRIBUTION, PROMOTION, AND SELLING
Global Edition Chapter Twelve
Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 1998 Gilbert A. Churchill, Jr. J. Paul Peter Chapter 14 Managing Distribution Channels Marketing.
Channel Management / Distribution
© 2007 The McGraw-Hill Companies, Inc., All Rights Reserved. McGraw-Hill/Irwin Marketing Management, 8e Chapter Ten Distribution Strategy Key Words /
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin MANAGING MARKETING CHANNELS AND WHOLESALING 15 C HAPTER.
MGT301 Principles of Marketing Lecture-28. Summary of Lecture-27.
Managing Marketing Channels Instructor: Safaa S. Y. Dalloul Principles of Marketing Unit 9.
Chapter 14 © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole.
©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ Kotler, Bowen, and Makens Distribution Channels.
Marketing Channel Strategy The term marketing channel was first used to describe the existence of a trade channel bridging producers and users. Early writers.
Marketing Channels and Supply Chain Management Copyright © Houghton Mifflin Company. All rights reserved. PowerPoint Presentation by Charlie Cook 14 Part.
Introduction to Business 3e 13 Part V: Marketing Copyright © 2004 South-Western. All rights reserved. Distributing Products.
Marketing channels and logistics
Marketing Channels and Supply-Chain Management
MGT-519 STRATEGIC MARKETING AAMER SIDDIQI 1. LECTURE 22 2.
Marketing Channel Strategy The term marketing channel was first used to describe the existence of a trade channel bridging producers and users. Early writers.
MARKETING CHANNELS An Introduction. Distribution  Products must be available to consumers who want to purchase them conveniently, quickly, and with a.
Chapter 14: Supply Systems. Wholesaling  wholesaling involves any sale that is not a retail sale; to other businesses for resale, for use in other products,
Channels of Distribution Placement (Chapter 10).  Channels of distribution  Producer  Ultimate consumer  Industrial user Key Terms.
GLOBAL MARKETING Distribution Management. Why A Distribution Strategy? To make the right quantities of the right product or service available at the right.
Marketing Channels and Supply Chain Management Chapter 12.
Distribution: Customer Service
Chapter 13: Marketing Channels 1 Copyright Cengage Learning 2013 All Rights Reserved.
Section What factor could determine legal ownership of goods in the distribution process? A.Country in which the product is produced B.Availability.
Marketing Trivia Game C Sales begin to level off on a 5 year old product because customers are purchasing the competitor's brand. What strategy.
DISTRIBUTION Distribution can be defined as an operation, or a series of operations, which physically bring goods manufactured or produced by any particular.
©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ Kotler, Bowen, and Makens Chapter 13 Distribution.
Unit 7 Distribution Chapter 21 Channels of Distribution Chapter 22 Physical Distribution Chapter 23 Purchasing Chapter 24 Stock Handling and Inventory.
1 Unit 2 -- Distribution. 2 Unit Objectives b Define channels of distribution. b Identify channel members. b Describe merchant intermediaries. b List.
3.05A Explain the nature and scope of channel management
Copyright © 2007 McGraw-Hill Ryerson Limited
Fashion Merchandising 2.01B
Fashion Merchandising
Chapter 12 Marketing Channels and Channel Members
Marketing Channels Delivering Customer Value
Welcome to Who Wants to be a Millionaire?
Distribution Strategy
Section Objectives Identify the purpose of the marketing plan.
Distributing Products
Principles of Marketing
Chapter 15 Marketing Channels, Logistics, and Supply Chain Management.
Unit 2 -- Distribution.
Unit 7 Distribution Chapter 21 Channels of Distribution
Chapter 21 channels of distribution Section 21.1 Distribution
Marketing Channels and Supply Chain Management
PLACEMENT Getting the right product to the right customer at the right time, at the right place, in the right quantity. The basic objective of all placement.
Presentation transcript:

3.05 QUICK QUIZ

How do channel members add value to a product? By performing certain channel activities expertly By making the product more costly By making the product available in all locations By pursuing individual goals

What do marketers want to achieve by determining distribution intensity? Ideal market exposure Complete market coverage Perfect market balance Total market saturation

When is it best for a business to use an exclusive distribution pattern? It prefers to have its intermediaries promote the product. It needs to maintain tight control over a product. It chooses to eliminate intermediaries. It wants the product to be available in all possible locations.

Which of the following is an aspect of channel management that impacts customer service? Advertising Taxes Protectionism Timeliness

What is one action that customer service can take to facilitate order processing? Negotiate aggressively Oversee assembly Communicate effectively Monitor inventory

Which situation hinders a business's ability to provide quality customer service? Supply channel has high flexibility levels. Vendor consistently has back orders. Post-sale support is responsive. Distribution patterns are operational.

What is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel? It enables them to control channel activities. Wholesalers do not take title to the goods. Wholesalers usually buy in large quantities.. It enables them to reach large retailers directly.

What indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities? Producer to wholesaler to retailer to consumer Producer to agent to retailer to consumer Producer to consumer Producer to retailer to consumer

What example demonstrates the use of satellite tracking within a distribution channel? An inventory specialist enters product status information into a handheld electronic device. A computer system performs warehouse functions that are usually executed by humans. A technological system creates an efficient routing plan for transportation companies. A dispatcher has current knowledge of a delivery truck's location and destination.

What statement is true about technology in relation to channel management? Some businesses have the capacity to distribute most or all of their products through the internet. Because technology continues to evolve, vertical conflict among channel members is occurring less often. Technological advancements generally require businesses to increase the number of intermediaries they use. For most businesses, technology makes it more difficult to monitor the channel members' activities.

What factor could determine legal ownership of goods in the distribution process? Country in which the product is produced Availability of the product Involvement of agents Physical characteristics of the product

Restricted sales territories Exclusive dealing Tying agreements What legal example is represented by a manufacturer selling its products through a toll-free phone system, a company web site, and several retailers? Restricted sales territories Exclusive dealing Tying agreements Dual distribution

In which situation might exclusive distribution be considered a legal arrangement? A business prevents a competitor's product from entering the market. A franchisor requires a franchisee to sell only the franchisor's products. A distributor requires a customer to buy all of its products to obtain one product. A manufacturer assigns an exclusive territory to restrict competition.

Which of the following is an example of distributing goods through a gray-market strategy? An Asian-based company establishes an Internet website to sell its cleaning products directly to European consumers. A franchisee obtains a license to sell a well-recognized brand of tires through her/his dealership. A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically. A local jewelry store has exclusive distribution rights to sell expensive wristwatches for a Swiss manufacturer.

What is an example of a large business using coercion in the distribution channel? Buying products from unauthorized intermediaries Requiring a specific type of packaging material Threatening to stop using a supplier unless given major concessions Returning shipments without proper authorization