Dean Larson

 Social media is content created by people using highly accessible and scalable publishing technologies.content.

 Social media is content created by people using highly accessible and scalable publishing technologies.content  At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

 Social media is content created by people using highly accessible and scalable publishing technologies.content  At its most basic sense, social media is a shift in how people discover, read and share news, information and content.  Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business... and for prevention, mitigation, preparation, response and recovery from disasters.

 Communication ◦ Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngineBloggerLiveJournalOpen DiaryTypePad WordPressVoxExpressionEngine ◦ Micro-blogging / Presence applications: Twitter, Plurk, Pownce, Foursquare, JaikuTwitter PlurkPownceJaiku ◦ Social Networking: Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Hi5BeboFacebookLinkedIn MySpaceOrkutSkyrockHi5 ◦ Social network aggregation: FriendFeedFriendFeed ◦ Events: Upcoming, Eventful, Meetup.comUpcomingEventfulMeetup.com

 Collaboration ◦ Wikis: Wikipedia, PBwiki, wetpaintWikipediaPBwikiwetpaint ◦ Social bookmarking (or Social tagging): Delicious, StumbleUpon, Stumpedia, Google Reader, CiteULike DeliciousStumbleUponStumpedia Google ReaderCiteULike ◦ Social news: Digg, Mixx, RedditDiggMixxReddit

 Opinion sites: epinions, Yelp, mouthshut.com, City-data.comepinionsYelp mouthshut.comCity-data.com  Photo sharing: Flickr, Zooomr, Photobucket, SmugMugFlickrZooomrPhotobucket SmugMug  Video sharing: YouTube, Vimeo,YouTubeVimeo  Livecasting: Ustream.tv, Justin.tv, Stickam, bizbuzztour.comUstream.tvJustin.tvStickam bizbuzztour.com

 Nothing is secret in facebook but there is no need to get personal ◦ If you choose to use facebook to support your safety program, you should Get the permission from management FIRST ---Company should have a policy - Stick to business -Use a “page” but no need to include personal profile -No need to include Any personal information

 Use a password that is not easily hacked ◦ Eight characters: UPPER and lower case, at least one special character (~, *, + and others) ◦ Change on a regular, i.e. scheduled basis and keep your schedule private  Don’t use Twitter and facebook in isolation ◦ Link to an official website ◦ On official (company) website should link back to your Twitter or facebook  Start a safety network

 Nothing is secret in facebook ◦ “headed to New Orleans...”

 Nothing is secret in facebook ◦ “headed to New Orleans...” 

 Please Rob Me consists exclusively of an aggregation of public Twitter messages that have been pushed through fast-growing location-based networking site Foursquare, one of a handful of services that encourages people to share their whereabouts with their friends. You can filter by geographic location, too.

 “On one end we’re leaving lights on when we’re going on a holiday, and on the other we’re telling everybody on the internet we’re not home,” the Please Rob Me site says to explain its rationale. “The goal of this website is to raise some awareness on this issue and have people think about how they use services like Foursquare, Brightkite, Google Buzz, etc.”

 HealthMap – Global Diseases Alert Map  Evacuteer.org   Twitter and H1N1... Twitter helped to spread the word

Twitter for preparing for hurricanes “MDOT (Mississippi DOT) to use Twitter for hurricane evacuation Utilizing this system will give MDOT the ability to not get information directly into the hands of Mississippians evacuating, but also to evacuees from Alabama and Louisiana” Butch Brown, MDOT Executive Director HattiesburgAmerican.com 4/9/2009

“Everyday people on the street have become journalists” “This came from a Facebook page” “That’s what I got from this Tweet!”* CNN covering the use of social media to report the violence on the streets * Is “Tweet” part of your vocabulary?

Today in the United States  “President Obama wants government to be more transparent, but departments will have to overcome base web culture issues to be successful.”  “Agencies have to recognize that the Web is no longer a fun afterthought, but a critical component for public interaction.” National Journal Online Feb 2, 2009

 Craig Fugate, former Florida Emergency Director is the FEMA Director

 Fugate touted the agency’s YouTube and Twitter efforts and DisasterHelp.gov as examples of the agency’s efforts to spread the word in new ways.” [emphasis added]

 US Department of Homeland Security Secretary Fields Aviation Security Questions Posed on Facebook and Twitter ◦ Link to article in Government Security News: ◦ itano_fields_aviation_security_questions_pose itano_fields_aviation_security_questions_pose

 Slim: Just over 1/3 of an inch, as thin as most magazines Carry Your Library: Holds up to 3,500 books, periodicals, and documents Beautiful Large Display: 9.7" diagonal e-ink screen reads like real paper; boasts 16 shades of gray for clear text and sharp images Built-In PDF Reader: Native PDF support allows you to carry and read all of your personal and professional documents on the go

 Built-In PDF Reader: Native PDF support allows you to carry and read all of your personal and professional documents on the go  A tool for safety professionals?

 Skype is software that enables the world’s conversations. ◦ Free video and voice calls, send instant messages and share files with other Skype users. ◦ Low-cost calls to landlines and mobiles. ◦ Access to a broadband internet connection is required.  Skype is not a replacement for your traditional telephone service and cannot be used for emergency calling.

 Personal Data Assistants (PDA's) can be used to: ◦ store and retrieve emergency action plans, ◦ store code words for use in authorizing an evacuation, ◦ telephone numbers to use in conjunction with cell phones to coordinate an evacuation, and ◦ to provide instant messaging, such as evacuation status reports to EOC.

That social media stuff is not for me.

How many can remember the details of your high school graduation speech?

1. Work Hard

An Unusual Graduation Speech 1. Work Hard 2. Be Happy

An Unusual Graduation Speech 1. Work Hard 2. Be Happy... which means if you don’t like the work you are doing, have the courage to change.

An Unusual Graduation Speech 1. Work Hard 2. Be Happy 3. Be willing to change your mind every day, or the World will pass you by!

These profound words were delivered on the stage of the Greek Theatre, University of California Berkeley, June 15, 1988 to the graduating class of Berkeley High School

“These days, the problem isn’t how to innovate; it’s how to get society to adopt the good ideas that already exist?” Douglas Englebart

IF you are thinking of new, out-of-the- box, outside-the-silo ways of achieving that elusive genie a safer workplace, I have achieved my purpose

Questions? For further information Dean R. Larson PhD CEM CSP CPT CBCLA Larson Performance Consulting, LLC