1 Copyright. All rights reserved. City & Guilds for Business 2011 Simon Witts Director, City & Guilds for Business 17/11/2011 UVAC ANNUAL The role of awarding organisations in the development of the skills of the workforce at levels in the context of the HE White Paper, partnerships with HE and FE and individual and employer need CONFERENCE 2011

2 Copyright. All rights reserved. City & Guilds for Business 2011 WHO ARE CITY & GUILDS FOR BUSINESS? Part of City & Guilds Group - the worldwide charitable organisation governed by Royal Charter - created in 1873 City & Guilds is the largest vocational education business - solely focused on work-based learning - recognised in over 65 countries - network of experts and professionals Our Qualifications are renowned as practically-based and incorporate highly regulated assessment and testing outcomes - developed with industry We have worked with businesses throughout our history City & Guilds has an excellent track record of working with businesses to build and map programmes to qualifications or accredit training We have launched a new dedicated Employer Arm, within our charitable purpose, which went live on 3rd October 2011 as a single channel to work with employers

3 Copyright. All rights reserved. City & Guilds for Business 2011 Training Employers Other AO’s City & Guilds products ILM Products Other Products Other PTP’s/ Colleges Training Strategy Advice Training Delivery Matching Mapping Selection Training Materials (Print / e) Employer Focus City & Guilds for Business Employer Business Accreditation Delivery Tools Training Support OUR NEW FOCUS Copyright. All rights reserved. City & Guilds for Business 2011

4 THE WIDER CONTEXT Vocational stretch at Levels (England) is becoming increasingly important in a high-value market place and competitive global economy There are proven industry skills gaps, employer desire and AO capability to help develop the right qualifications at higher levels which are industry-led and genuinely place the employer at the heart of the process At City & Guilds we aim to improve the lives of talented individuals, and work with employers to improve their business results which improves economic growth. We achieve this through a variety of initiatives including: Working with Employer to shape return on investment through KPIs Million Extra leading to ‘Case for Change’ Business in the Community ‘Work Inspiration’ Social wellbeing indicators Copyright. All rights reserved. City & Guilds for Business 2011

5 Employers do train. They commit and invest huge amounts of time and money into training their workforce Figures quoted are as high as range from £39.2 billion or £1,700 per employee (NESS 2009) when the contextual labour costs are included But – it’s often a ‘Parallel universe’: employer activity exists in a parallel space to the education and skills system much work by small private companies e.g. day courses is not included in aggregate estimates by national skills policy and assessment How can we join the two up together effectively ? THE WIDER CONTEXT What are employers’ issues?

6 Customer-Facing Training Retail arrival Welcome & securityCafe/RestaurantShoppingCheck-out Retail departure Entry to Retail Logistics Warehouse. General Call Centre Support Roles Pre-Employment Induction Shop Floor Skills Accreditation Progression National Occupational Standards (NOS)/Qualifications New Material Specialisation. Copyright. All rights reserved. City and Guilds for Business 2011 THE EMPLOYER CUSTOMER JOURNEY

Copyright. All rights reserved. City & Guilds for Business 2011 How would we join up the two systems? Copyright. All rights reserved. City & Guilds for Business 2011 FROM 14 TO CEO

8 Graduates will pay more towards the cost of their degrees, but – in return – the Government's proposals intend to improve the student experience, expand choices and make universities more accountable to students Proposals specifically relevant to employers and/or AOs include: Ensure better information for students before they apply, greater transparency in areas such as feedback on their work, better preparation for the job market and some destination data Encourage universities to engage actively with employers to accredit or “kitemark” courses to indicate to students that they are valued by them. Clearly with the new loans system and upfront costs, many young people will now be considering other alternatives and employment- based learning and qualifications THE CONTEXT OF THE HE WHITE PAPER Copyright. All rights reserved. City & Guilds for Business 2011

9 WHAT ARE THE CHOICES ? Copyright. All rights reserved. City & Guilds for Business 2011 How can employers move forward in this landscape? Employers can move some of their activity away from Universities towards vocational programmes OR We can join-up vocational and academic programmes into a single cohesive programme with clear progression

Copyright. All rights reserved. City & Guilds for Business 2011 A LEARNING SPINE Copyright. All rights reserved. City & Guilds for Business 2011 WORK EXPERIENCE COMBINED DEGREE LEVEL/HIGH-LEVEL APPRENTICESHIP PROGRAMMES VOCATIONALPATHWAYVOCATIONALPATHWAY ACADEMICPATHWAYACADEMICPATHWAY RETAILOTHERFLIGHT DECK Level 6 Level 5 Level RETAILOTHERFLIGHT DECK 40 Credits

11 Copyright. All rights reserved. City & Guilds for Business 2011 THE OPPORTUNITY A broad and deep programme to map all job roles to Qualifications at all levels Sector-by-sector, job-by-job, level-by-level comparison of competency requirements of the job against qualification standards Result would be a nation where people could enter practical learning gaining a feel for pathways to employment as early as 14 – including broad and high-quality key skills - and progress or move around freely between roles and companies without duplication In some cases, Regulators can also recognise equivalence between standards and qualifications and exchange for a licence

12 Copyright. All rights reserved. City & Guilds for Business 2011 THE FUTURE A real opportunity to embrace vocational and academic qualifications together with equivalence to job-related standards and competencies at all levels Honours Degree pathways for work-based learning (Level 6) programmes and beyond Timing is perfect with a Government focus on craft and vocational skills and the HE White paper City & Guilds for Business are working with partners to play a key role in bringing this alive – there is much more to come – WATCH THIS SPACE!

13 Copyright. All rights reserved. City & Guilds for Business 2011 THANK YOU