Seminar on International/ Global Marketing Management and Market Research Kuo-cheng Huang Assistant Professor Center for General Education Kainan University

About me – education B.A., Dept. of Political Science, National Taiwan University M.A., Graduate Institute of National Development, National Taiwan University Ph.D., School of Politics and International Relations The University of Nottingham, U.K.

About me – professional certificates LCCI (London Chamber of Commerce and Industry): FTBE (Further Certificate for Teachers of Business English) Marketing Level 2 C&G (The City & Guilds of London Institute): Foundation Awards in Management Principles Trainer IPMA (International Project Management Association): Level D Certified Trainer Project Management Associate

Textbook How to Pass Marketing Level 2 (by LCCIEB) Can be bought online at: product.asp?pid=&pf_id=99M155F10c105e88c104H67 T108R124CAIuHGm127IbM

What is LCCI LCCI ( London Chamber of Commerce and Industry) LCCIEB (LCCI Examinations Board) LCCIEB Taiwan

The textbook is aimed at both native English speakers and those who use English as a second language contains simple and comprehensive explanations of key topics builds up knowledge of the subject gradually and systematically will equip the candidate to pass the Second Level Marketing examination.

Assessment Mid-term exam 35 ％ Presentation 40 ％ Class Participation 25 ％

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