Why and How Moravia Worldwide and Idiom Technologies are Working Together Gráinne Maycock, Moravia Worldwide Peter Reynolds, Idiom Technologies LRC XII September 2007

Agenda Introduction –Idiom WorldServer Client challenges Localisation value chain Idiom LSP Partner Program –Driver for strategic alignment –Benefits for Idiom –Benefits for LSP –Benefits for end clients Moravia’s technology strategy Case studies Q&A

Who is Idiom Technologies? Globalization Management Systems (GMS) leader –Pioneered market in 1998 –More than 60 customers (select sample here  ) –Business and product integration alliances with key ISVs –Growing list of SI / VAR and consulting partners –More than 30 active language service provider (LSP) partners The District Of Columbia Office Of Human Rights Kanselarij van de Eerste Minister (Belgium Prime Minister’s Office)

About Moravia Fact List: –Founded in the Czech Republic in 1990 –12 offices in 9 countries –Production Hubs China, Czech Republic, Argentina –Clients include: Oracle, Microsoft, Adobe, Toshiba, Medtronic, Logitech, … –500+ staff worldwide

Global Enterprises & Organizations Independent Software Vendors WorldServer ™ – What is it? Operating Systems & Platforms Content Management Database Software Configuration Management Product Lifecycle Management XML Publishing Systems Language Service Providers Translators

Challenges Facing Clients

Localisation Value Chain DeliveryQAProject completionReview feedbackReviewTranslation Translation kit preparation File PreparationAnalysis Project Management Language Management/ Quality Management Technology

Localisation Value Chain - Core Competence of Moravia DeliveryQAProject completionReview feedbackReviewTranslation Translation kit preparation File PreparationAnalysis Project Management Language Management/ Quality Management Technology

Localisation Value Chain - Core Competence of Idiom DeliveryQAProject completionReview feedbackReviewTranslation Translation kit preparation File PreparationAnalysis Project Management Language Management/ Quality Management Technology

Idiom LSP Partner Program LSPs have close working relationships with Idiom customers and prospects LSP have huge industry knowledge and expertise Mutually beneficial partnership between LSPs and Idiom Promoting WorldServer among LSPs and their customers Making best use of limited Idiom resources by targeting LSPs which have greatest potential to benefit from and contribute to the partnership Partnership with creative entrepreneurs can lead to new business ideas

Globalisation Market Dynamics May not be using LSPs No internal professional localisation staff / people Relatively few languages / not much content Using some LSPs Some internal professional localisation staff / people Significant amount of languages and content Time-to-Market -driven Using multiple LSPs Very significant amount of languages and content Idiom Goal: Deliver best “non-captive” TMS / GMS solutions Help to push the dividing line to the left (1) NOT TMS/GMS-ready (Opportunistic Idiom Sales & Marketing) (3) TMS/GMS-ready (Aggressive Idiom Sales & Marketing) Translation & Localisation Spend (~$10b in ’07 – 12% CAGR) 1 “Captive” TMS/GMS clients/market (2) TMS/GMS-curious 1 Source: Common Sense Advisory

Drivers for a Collaborative Approach 1st major client adopts idiom 1st direct collaboration with Idiom 1st direct project with Idiom and end client together Moravia attend Idiom WorldSummit Idiom CEO and team visit Moravia HQ Moravia becomes Idiom LSP Platinum Partner Summer ’05 Summer ’06 Autumn ’06 Winter ’06 Spring ’07 Summer ’07

Benefits to Idiom Broader understanding of L10N process Access to the challenges of wider client base Access to experts in many departments Live feedback from LSP on actual processes

Benefits to Moravia Direct access to Idiom development team Direct access to Idiom’s roll out teams Better knowledge of customisability Broader offering to end client base

Benefits to End Client One stop shop for global releases Solutions to many globalisation challenges Knowledgeable teams with wide experience Reduced overhead due to single-point communication

Moravia’s Technology Strategy We believe in the power of independent technology suppliers in a mature industry We are not dogmatic about specific tools ; customers expect flexibility and freedom of choice Customer retention based on value and performance, not on locking them in a proprietary technology Proprietary development focused on customisation and integration Active member of OASIS and similar initiatives Innovation will result from integration of TM/MT and strong workflow technology

Collaborative Approach – 1 TM Engine The client: # 1 in biometric security devices for personal use Trados → Idiom migration through TMX –Better leverage across doc formats even on the first project Advantages for the customer –Increase of localisation scope has an incomparably lower impact on budget Advantages for Moravia –Streamlined TM management and higher consistency

Collaborative Approach – 2 Workflow Engine The client: One of the world’s largest software companies –Large localisation scope (40+ languages) and very aggressive schedules Seeking a workflow engine to automate their processes –Bilingual RTFs a must for their process –Very complex workflow with an urgent need for automatic reassignment among geographically dispersed locations Moravia select Idiom WorldServer Idiom WS TM engine not suitable for handling bilingual RTFs (-) The customer plans XLIFF migration (+) Enterprise level, highly scalable workflow engine (+)

Collaborative Approach – 3 Terminal Solution Deployed mainly for clients who run their own instance of Idiom WS On-line sharing of TMs among translators through Moravia’s unique terminal solution A preferable solution for freelancers and client reviewers –No need to install anything locally Translation project is started instantaneously by a double-click on a remote machine –Database project backed up real-time

The Future Moravia works with Idiom in the following areas: –Ergonomics and concept improvements Ergonomics of Desktop Workbench Concept of online TM sharing GMS (customer) to GMS (LSP) Integration Tight filter development collaboration foreseen –Hosting solutions Customer workflow hosted on Moravia internal Idiom WS instance; customer cannot access the process Moravia working for the customer through the customer’s Idiom WS or Idiom WS On demand instance Moravia can host a client instance of Idiom WS granting full scale access

The Future WorldServer 9.0 –New features → benefits New workflow terminology management Live TM support – Moravia had requested this Translation Memory enhancements Quality & Review Management Machine Translation Support –Released end of August 2007 GMS to GMS support Partners such as Moravia and customers are main source of new functionality.

Q & A Gráinne Maycock, Moravia Worldwide –grainnemATmoraviaworldwide.comgrainnemmoraviaworldwide.com Peter Reynolds, Idiom Technologies –preynolds AT idiominc.compreynolds idiominc.com Thank You