Steve Allinson tru2way™ is a trademark of Cable Television Laboratories, Inc. Next Generation Interactive Experience

2 2 Uniformity: same interactive guide experience regardless of device manufacturer Open: Standards based rather than proprietary, enabling MSO and 3 rd party application providers to write to standard APIs Time to market: write one application and run on all devices rather than writing multiple similar applications Device qualification: devices are qualified to a standard, so integration of new devices is faster and less costly Interactivity: DSG (DOCSIS Set-top Gateway) environment facilitates fast bidirectional communication Abstraction: middleware abstracts hardware from applications Retail sales enabled: consumers can purchase televisions and other devices and connect to Comcast supplied CableCard Tru2way Benefits

3 3 CableLabs specifications: OCAP DVR Extension Front Panel Extension Device Settings Extension Home Networking Extension (DLNA / UPnP) eTV (Application Messaging and Binary Interchange Format) Sun Java (VM, IO, AWT, JMF, Java TV, etc) DVB Globally Executable MHP (GEM) CableLabs OCAP / tru2way Tru2way Specification Hierarchy

4 4 Tru2way Device Architecture (Comcast Solution) tru2way A2x OS and Drivers STB Firmware Device Mfr GuideWorks TVA3.1 (C ) TVWorks 3 rd Party OS and Drivers OCAP Stack & JVM Navigator App TVA4.0 (Java) 2 eTV eTV 2 Services Library Mon. App Java Apps GW A2x VOD Client 1. Bundled with the Monitor App 2. 2 nd phase of tru2way planned for 1H Retail and leased manufacturer apps differ CANH 1 CA Provider M-Card eCM Device HW Mfr Apps 3

5 5 Tru2way Device Architecture ComponentDescription Embedded Cable Modem (eCM)DOCSIS/DSG Tru2way (OCAP) StackIncludes JVM, OCAP APIs, and underlying native implementation Monitor AppEnforces MSO business policies CANHApp layer CA abstraction. Used for authorization and PPV. Services LibraryProvides services to Navigator App Navigator AppProvides user interface Manufacturer Apps eTV Apps Diagnostics & Settings Interactive applications

6 6 Device Classes: Retail iDCR (Interactive Digital Cable Ready) televisions Retail settop/setback devices Leased DVR settops Leased non-DVR settops Tru2way Devices OpenCable Host 2.x Device Capabilities: Embedded DOCSIS cable modem CableCard Interface Fast processor and extensive memory

7 7 Types of Java Applications: Bound Applications – Delivered with a program Unbound Applications – Not tied to a program Monitor Application Type of unbound application Enforces MSO policy Allows other apps to run Manufacturer Applications Diagnostics Watch TV Settings Tru2way Applications

8 8 Application Milestones: Aspen JVR 1.0 – already deployed on Panasonic TVs Aspen JVR (2Q ‘09) – retail devices and non-DVR leased devices Aspen JVR 2.0 (3Q ‘09) – MOU retail devices and DVR leased devices Barcelona 1.0 (1H ‘10) - all tru2way devices Comcast tru2way Applications

9 9 Comcast tru2way Aspen Guide

10 Comcast tru2way Barcelona Guide Next generation tru2way user experience: HD (16x9) graphics Enhanced TV (eTV) Applications Superior VOD experience Navigator enhancements Expanded search capabilities Personalization New DVR features

11 System Highlights: High speed data system (DOCSIS/DSG) National infrastructure (Comcast solution) Regional application servers (Comcast solution) System Information delivered to Host Devices as SCTE-65 over DSG Broadcast Tunnel Device firmware downloaded via OpenCable Common Download Application download signaled via XAIT over DSG Broadcast Tunnel SCTE-18 EAS delivered over DSG Broadcast Tunnel Tru2way System

12 Tru2way MOU Highlights: MSOs must achieve tru2way system readiness by 7/1/09 MSOs must deploy at least 20% of new leased devices with Tru2way after 7/1/09 MSOs must maintain application compatibility with MOU devices for at least 5 years MSOs must carry CBS with Gemstar-TV Guide EPG data Adopter iDCR devices may be multi-mode (Cable & CE) Adopters may achieve self-certification Tru2way MOU Agreement Between 6 Largest Cable Companies and Consumer Electronics Companies

13 Tru2way Licensees: ADB Alticast AMD Broadcom Cisco Digeo EchoStar Funai Intel Tru2way MOU LG Electronics Motorola Pace Panasonic Samsung Sony Texas Instruments Thomson Toshiba

14 Retail Store Experience STEP 1 STEP 2 STEP 3STEP Retail sales representative pitches customer on Tru2Way. Retail sales representative uses kiosk to: 2.1 Verify serviceability. 2.2 Select Tru2Way option with Comcast or Retail Tech installation. 2.3 Submit order via G2B to National Call Center. 3.1 Customer receives order confirmation and instructions for next steps. 3.2 If applicable, customer schedules installation with Retail Tech. 4.1 National Call Center receives G2B order and performs order validation. 4.2 National Call Center performs credit validation and adds tru2way services.

15 Comcast Pro Install STEP TV is available in customer home, but not mounted on the wall. 5.2 Comcast Pro arrives for installation with MCard.

16 Home Installation STEP 6 STEP 7STEP Comcast Tech checks levels to make sure within DSG spec 6.2 Comcast Tech calls Dispatch/DOJ to add MCard (if not assigned) and Host attributes to account. 6.2 Comcast Tech inserts MCard into TV, connects coax, and powers on TV. 7.1 If required, MCard firmware downloaded. 7.2 If required TV Firmware downloaded. 7.3 OCAP Stack & Aspen Applications downloaded. 8.1 TV tunes to Channel 1 upon activation completion. STEP Customer mounts TV on wall.

Tru2way References