Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager FD8362/62E Product Announcement
Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information Marketing Plan FAQ
Product Features ■ 2MP with 1080p Full HD ■ Smart Focus System ■ 3-9 mm F 1.2 lens ■ Vandal-proof IK 10 Rated ■ Weather-proof IP-66rated ■ Triple Codec (H.264 / MPEG4 / MJPEG) ■ Multiple Stream ■ WDR Enhancement ■ AC24v, DC12v, PoE ■ Temp. spec.: -40 ~ 55 degree(FD8362E) ■ DI/DO: 1/1 ■ Mirco SD/SDHC ■ ONVIF Support ■ 36m Warranty
WDR Enhancement 2MP with Full HD Micro SD/SDHC Extreme Weather Proof Smart focus system Easy Installation Housing FD8362/62E Selling Points
Product Benefit – 2MP with Full HD
2MP with Full HD
Product Benefit – 2MP with Full HD Advantages Benefits Wide Coverage Wide Coverage Better details especially when zoomed in Better details especially when zoomed in HDTV (16:9) compatible standard HDTV (16:9) compatible standard Compatible with Full HD TV or high resolution LCD Monitors Compatible with Full HD TV or high resolution LCD Monitors Compatible with Full HD softwares (e.g. Youtube HD) Compatible with Full HD softwares (e.g. Youtube HD) FD8362E is equivalent to a D1 45x analog speed dome -- Better quality & Cost-saving! FD8362E is equivalent to a D1 45x analog speed dome -- Better quality & Cost-saving!
Smart Focus System Advantage Benefit A. Auto focus while installing B. Provide precise focus A. Shorten installation time B. Provide better image quality
Product Benefit – Extreme Weather-proof (IP66 & -40 ℃ ~55 ℃ Working Temperature) Advantages Benefits Ability to work in extremely cold or hot areas Ability to work in extremely cold or hot areas Ability to withstand pouring water & dust Ability to withstand pouring water & dust Monitoring extremely hot areas (e.g. Mines, Deserts, Power Generators…) Monitoring extremely hot areas (e.g. Mines, Deserts, Power Generators…) Monitoring extremely cold areas (e.g. Arctic areas, Mountain areas…) Monitoring extremely cold areas (e.g. Arctic areas, Mountain areas…)
Product Benefit – WDR Enhanced
Advantage Benefit Better visibility under high-contrast scenes Better visibility under high-contrast scenes Ability to capture details under challenging scenarios (e.g. Entrance, Parking lot…) Ability to capture details under challenging scenarios (e.g. Entrance, Parking lot…) Ability to capture details even when facing lights Ability to capture details even when facing lights
Product Benefit (FD8362E)– Extreme Weather-proof (IP66 & -40 ℃ ~55 ℃ Working Temperature) High-temperature Areas Arctic Areas
Micro SD Card Advantage Benefit A. Local storage for system redundancy B. Local storage to replace NVR C. Local storage for seamless recording A1. Make system more reliable A2. Save Bandwidth B. Save NVR cost C. Make system more robust
Easy Installation Housing Flexible Mounting Plate Conduit Adaptor Cable-less Design
Flexible Mounting Plate Easy Installation
Conduit Boxes
One Plate for Different Boxes
Flexible Mounting Plate Advantage Benefit A. Easy installing B. One plate for different conduit boxed A. Shorten installation time B. Extra effort cut off in conduit boxes installation
Conduit Adaptor (Bushing)
Advantage Benefit A. Adaptor for ½ inch conduit A. Shorten installation time B. Solution for wall mount water proof
Old thick cable problem
Actual Complaints about FD7141 Cable “The black covers that were removed are a bad design of their product. Try taking the.75” + rubber sheathed cover that is about 2.5 feet long and get it into a junction box. Not possible. On commercial jobs all wires must be run in conduit. We would have had to add extra junction boxes behind the mount point to accommodate this which is not standard.” “I could be selling 50% more of these cameras if the camera didn’t have the cable coming out of it.” “How do you expect me to install that?”
Cable-less Design
RJ45 connector
Water-proof connector
Cable-less design Advantage Benefit A. Do not handle thick cable A. Manage cable more efficiently
Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information Marketing Plan FAQ
Entry Level SMB Professional Project VGA D1HD 1.3M2M Full HD3M 5M Outdoor Dome Position Map FD8335H FD8362/62E
Target Market Segment Project Professional SMB Entry Level Target Market SegmentTrendValue Position Unique Specification Software Integration Cost/Performance value Unique Specification Software Integration Install friendly User friendly Cost efficiency Easy install ion User friendly Scale
Company Profile FD8362E Value Matrix CostFunctionService Experience Of Use Experience Of Possession Communication Time V V V V MoneyV V V V V Function V V V Psychological state V V V V V V Physiological state V V Social status V V V V VV
Positioning Statement FD8362(E) is a professional Full HD dome camera specialized on clear video quality. Unlike other domes cameras, FD8362E is equipped with remote focus lens, bringing installation more convenience. With extreme weather proof design, FD8362E is more capable and robust than others in outdoor environment.
Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information Marketing Plan FAQ
Vandal Proof / Extreme Weather Proof Banking Casino Prison Government School Application Highlight Industry
Extreme Weather Proof Canada Nordic Russia Focus Countries
Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information FAQ
Axis P3346-VE AXIS VIVOTEK ModelsP3346-VEFD8362E MSRP USD $$ Image Sensor1/3"1/2.7“ Lens Type 9mm/F mm/F1.2 Remote focus Horizontal angle9mm: ~93.0 Min Illumination 9mm: 0.5 / 0.08 (B/W) 0.08/0.01(BW) Video compression H.264 Motion JPEG H.264/MPEG4 Motion JPEG Max video resolution 2048x1536 (3MP) HDTV 1080P 1920x1080 Frames per second 20 (2048x1536) 30 (HDTV 1080P & 720P) 30 (1920x1080) Audio supportTwo-wayTwo way PowerPoE Class 3DC/AC/PoE Class3 Vandal V V WDR/L storageVV Video output - V W tamper Range V V P-IrisV- Warranty3 Years
SONY SNCDH260/280 SONY VIVOTEK ModelsSNCD260/280FD8362E MSRP USD $$ Image Sensor1/2.8“1/2.7“ Lens Type mm/F1.2 Powered Focus 3-9mm/F1.2 Remote focus IR Illumination15m --- Min Illumination0.4 lux0.08/0.01(BW) Video compression H.264/MPEG4 Motion JPEG Max video resolution 1920x1440 (3MP) HDTV 1080P 1920x1080 Frames per second 20 (1920x1440) 30 (HDTV 1080P & 720P) 30 (1920x1080) Audio supportOne way/Two-wayTwo way StreamDual StreamMultiple Stream Vandal V V WDR-/View DRV Video output V V W tamper Range -20~50(AC) 0~50 -40~55 Local Stroage-Micro SD/SDHC Warranty3 Years
Panasonic WV-NW502S Panasonic VIVOTEK ModelsWV-NW502SFD8362E MSRP USD $$ Image Sensor1/3"1/2.7“ Lens Type 2.8~8mm/F mm/F1.2 Remote focus Horizontal angle H: 35.0° (Tele) ~ 100° (Wide), V: 26.2° (Tele) ~ 73.4° (Wide) 31.7~93.0 Min Illumination1 / 0.08 (B/W)0.08/0.01(BW) Video compression H.264/MPEG4 Motion JPEG Max video resolution 2048x1536 (3MP) HDTV 1080P 1920x1080 Frames per second 10 (2048x1536) 15 (HDTV 1080P) 30(720P) x1080) Audio supportTwo-wayTwo way PowerPoE Class 3 DC/AC/PoE Class3 Vandal V V WDRVV Video output - V W tamper Range -30~50 -40~55 Local StorageVV Warranty3 Years
Pelco IEE20DNB-1 Pelco VIVOTEK ModelsIEE20DN8-1FD8362E MSRP USD $$ Image Sensor1/3"1/2.7“ Lens Type 2.8~8mm/F1.2 CS/ auto back focus 3-9mm/F1.2 Remote focus Horizontal angle89~3231.7~93.0 Min Illumination0.03 lux0.08/0.01(BW) Video compression H.264/Motion JPEG H.264/MPEG4 Motion JPEG Max video resolution 1920x1080 Frames per second 30 (1920x1080) Audio supportTwo-wayTwo way PowerAC/PoE Class3DC/AC/PoE Class3 Vandal V V WDRVV Video output V V W tamper Range -30~50(AC) 0~50(PoE) -40~55(PoE) Local StorageVV Warranty3 Years
Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information Marketing Plan FAQ
FD8362/62E Part No. P/NRegion GFD8362MAEBN GFD8362,ARG GFD8362E,MAEBN GFD8362E,ARG
Package
Accessory List IR LED WB-WP / G Pendant Pipe (need to be used with WB- 82-CV) Mounting Kit WB-82-CV Converter WB-8203 / G Junction Box WB-WG / G Wall Mount Bracket (need to be used with WB- 82-CV) WB-WH / G Pendant Head (need to be used with WB-82-CV)
Accessory List WB-8212/ G Corner Mount Adaptor Mounting Kit AT-C9 / G Pole Mount Adaptor Power Supply MS-POE-PD1212/ G (PoE Splitter)
Web page FD8362/62E Datasheet
The End Thank you for your attention