+ Back to the Basics Back to the Basics: Revisiting Foundational Skills & Practices Denise Demers, PhD Univ of Central Arkansas

+ What can you do with a degree in Health Education? Health Education Specialist Video

+ Where does a Community Health Educator Work? Local, state, national, and international levels Government Public and private health agencies and institutions In schools, colleges, and universities Business and industry Worksite Wellness Health care organizations Hospitals or HMO’s

+ What does a Community Health Educator Do? Assess the needs of the people they serve Develop programs and events to teach people about health topics Create and distribute health-related posters, pamphlets, and other educational materials Evaluate the effectiveness of programs and materials Help people find health services or information Advocate for improved health resources and policies Supervise staff who implement health education programs Collect and analyze data to learn about their audience and improve programs Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Edition, Health Educators and Community Health Workers, on the Internet at (visited March 11, 2015).

+ What does a Health Educator Do? Areas of Responsibility (NCHEC) Assess needs, assets, and capacity for health education Plan health education Plan health education Implement health education Conduct evaluation and research related to health education Administer and manage health education resource person Serve as a health education resource person Communicate and advocate for health and health education Assess the needs of the people they serve Develop programs and events Develop programs and events to teach people about health topics Create and distribute health-related posters, pamphlets, and other educational materials Evaluate the effectiveness of programs and materials Help people find health services and information Help people find health services and information Advocate for improved health resources and policies Supervise staff who implement health education programs Collect and analyze data to learn about their audience and improve programs

+ Will I be able to get a job as a Community Health Educator? Employment of health educators is expected to grow by 21% from 2012 to Due to efforts to reduce healthcare costs …. Teaching people about healthy habits and behaviors!

+ Money.com “The 5 Best Jobs You’ve Never Heard Of” Jan 27, 2015 Nuclear Medicine Technologist Medical Equipment Repairer Digital Risk Officer HEALTH & WELLNESS EDUCATOR You’re a people person who connects with people to help them make behavioral changes CHES certification Industrial Organizational Psychologist

+ How much will I earn as a Community Health Educator? In 2012, the wages of the industries employing the most health educators were as follows: higher than the average for all other community and social science jobs The average pay for Health Educators is higher than the average for all other community and social science jobs

+ Today’s Topics – Back to the Basics Acting as a RESOURCE person What it means How to go about it Developing programs and Events Specifically writing OBJECTIVES – outcome based programs Creating Evidence Based programs Overview of the Theories Health Educators use Assess needs, assets, and capacity for health education Plan health education Plan health education Implement health education Conduct evaluation and research related to health education Administer and manage health education resource person Serve as a health education resource person Communicate and advocate for health and health education

+ Acting as a RESOURCE person LIBRARIAN You are the LIBRARIAN of Health information for your community You know the ins and outs of everything health related LIKE WHAT??? LIKE WHAT???

+ Little Rock Resources Family Planning Family Planning: LR Family Planning Services, Planned LR Health Center Nutrition: Nutrition: Arkansas Dept of Health, US Dept of Ag (Ark Children’s Nutrition Center), Nutrition or Health Coaches, UAMS Wellness Clinics: Wellness Clinics: Chiropractic Wellness Center, Bethesda Wellness Clinic, Liver Wellness Clinic, Renaissance Health & Wellness, Chenal Chiropractic Smoking Cessation: Smoking Cessation: UAMS, UALR, Wellness Clinics, Am Lung Association WHAT ELSE? WHAT ELSE?

+ Assess needs, assets, and capacity for health education Plan health education Plan health education Implement health education Conduct evaluation and research related to health education Administer and manage health education resource person Serve as a health education resource person Communicate and advocate for health and health education

+ Plan Health Education Programs Provides DIRECTION Also called program overview or program aim Describes the general focus or purpose Maybe philosophy Helps to develop goals & objectives Mission Statement Goals Objectives Who will be affected What will change as a result of the program Popular words used in goals: To improve To increase To promote To protect To minimize To prevent To reduce To decrease To eliminate SMART Specific Measurable Achievable Realistic Timed ABCD Who What When How Much

+ Example Objective 1.) On June 12, 2011, a breast cancer brochure will be distributed to all female customers over the age of 18 at the Ross grocery store. Target (Who)? AUDIENCE Outcome (What)? BEHAVIOR Conditions (When)? CONDITIONS Criterion (How much)? DEGREE ABCD

+ Example Objective 2.) When asked in class, 50% of the students will be able to list the four principles of cardiovascular conditioning. Target (Who)? Outcome (What)? Conditions (When)? Criterion (How much)? ABCD

+ Example Objective 3.) During a telephone interview, 35% of the residents will report having had their blood cholesterol checked in the last six months. Target (Who)? Outcome (What)? Conditions (When)? Criterion (How much)? ABCD

+ Example Objective 4.) By the end of the year, all senior citizens who requested transportation to the congregate meals will have received it. Target (Who)? Outcome (What)? Conditions (When)? Criterion (How much)? ABCD

+ Example Objective 5.) By the year 2015, infant mortality rates will be reduced to no more than 7 per 1,000 in Franklin County. Target (Who)? Outcome (What)? Conditions (When)? Criterion (How much)? ABCD

+ Assess needs, assets, and capacity for health education Plan health education Plan health education Implement health education Conduct evaluation and research related to health education Administer and manage health education resource person Serve as a health education resource person Communicate and advocate for health and health education

+ Evidence Based - Theories

+ Health Belief Model Health Belief Model – values expectancy, cost benefit analysis Theory of Planned Behavior Theory of Planned Behavior – attitudes, normative beliefs, perceived control Transtheoretical Model Transtheoretical Model – stages of change, chance of relapse Precaution Adoption Process Model Precaution Adoption Process Model – UNAWARE NEW behavior Social Cognitive Theory Social Cognitive Theory – Reciprocal Determinism OTHERS??? OTHERS??? What about the PRECEDE-PROCEED Model??? Generalized Planning Model personbehaviorenvironment

+ Back to the Basics: Skills practice Skills and Qualities of a Health Educator Writing Behavioral Objectives Using Theory to guide planning Case Studies

+ References Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Edition, Health Educators and Community Health Workers, on the Internet at service/health-educators.htm (visited March 11, 2015). service/health-educators.htm