Project by Erin Adamson & Gavin Matesich 3 rd Block September 2012 TARGET

Introduction Target Corporation Started in1902 in Minneapolis, Minnesota Officially named “Target” in 1962 when the first Target store was built in Roseville, Minnesota Original plan was to create an upscale discount store Has stores in every state but Vermont 97% of Americans recognize the Target bulls eye logo Taget’s 1968 logo Target’s current logo

History Target was started in 1902 by George Dayton. The first store was built in Minneapolis, Minnesota. It was originally called “Goodfellows.” In 1962, Dayton built the first Target store in Roseville, Minnesota. In 1967, the corporation goes public and offers sales of stock. In the 1970’s, the corporations profits top $1 billion for the first time In the 1980’s, the corporation’s profits top $10 billion. In the 1990’s they offer a discount card and open their first SuperTarget Celebrated their 40 th anniversary in 2002 In 2005, Target’s revenue exceeded $50 billion Now expanding into the grocery market, stocks have been up!

Company Details CEO: Gregg Steinhafel Headquarters: Minneapolis, Minnesota Number of stores: 1,743 Company revenue: $ billion in 2009 Company net income: $2.488 billion in 2009 Employees: 351,000 in 2009 Multinational: no Ticker Symbol: TGT (NYSE) Website:

Industry Target is a retail store that provides public goods Target stores carry clothing, shoes, accessories, sporting goods, pet supplies, toys, health and beauty products, furniture, bedding, electronics, and nonperishable food items Some Targets also carry groceries and fresh produce Target has worked with major designers for their clothing, accessories, and shoe lines, including: Michael Graves, Issac Mizrahi, Mossimo Giannulli, Liz Lange, and Converse

Competition Target’s major competitors are Costco, Wal-Mart, and Kmart It differentiates itself from its competitors by having more upscale items that attract higher income shoppers The average income of a Target shopper is $63,000 Most of the shoppers at Target have attended college and earned college degrees They have tried to attract more customers with clean stores, wider aisles, and colorful graphic displays Recently, some Targets have begun carrying groceries to further compete with Super Wal-Marts

Competition Target Corporation has established somewhat of a niche in the retail industry. The company is expanding its stores that offer fresh produce, and is generally well-regarded when it comes to both fashion and home goods. In addition, the company usually leaves its primary aisles clear for customers, versus its competitor Wal-Mart who normally places displays in the middle of the main walkways to squeeze more selling space out of each store. While these displays do offer more selling space, customers many times complain that the stores feel cramped. While it's true that online competition such asAmazon.com presents a challenge, Target is taking steps to insulate itself.

Stocks Day’s range of stock prices: $64.67 Stock value on January 15, 2008: $49.87 Stock value on January 14, 2005: $46.15 Stock value on January 14, 2000: $69.25 Summary: Target stocks have remained stable over the last several years staying in the $40 - $70 range. The stocks were probably higher in 2000 because Target has just rebranded itself and was attracting a lot of customers and public attention. Also, we were not experiencing a recession at that time. Stock prices are likely higher than usual right now because of the back-to-school shopping rush.

Headlines Target Stores Will Host Best Buys’ Geek Squad (August 9, 2012) target-stores-will-host-geek.html?ana=yfcpc – Starting this fall, Best Buys’ Geek Squad tech repair group will be hosted inside Target stores. This is great news for Target, but shows how much Best Buy is struggling in the market. target-stores-will-host-geek.html?ana=yfcpc Back to School Sales Boost Retail Stocks (Aug. 30, 2012) html – this article discusses the positive impact that back-to-school demand has created for retail stores like Target html American Retailers Face Challenges in Expanding to Canada (Sept. 14, 2012) - retailers-expanding-to-canada.html?partner=yahoofinance – this article explains that a weak Canadian dollar and higher startup costs have prevented many large American companies from opening stores in Canada, that is until now. Target plans to open 123 stores in Canada. retailers-expanding-to-canada.html?partner=yahoofinance