Presentation by: Bill Lage, Marketing Technology Manager RE/MAX North Central February 23, 2010 2:00pm – 2:30pm.

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Presentation transcript:

Presentation by: Bill Lage, Marketing Technology Manager RE/MAX North Central February 23, :00pm – 2:30pm

Bill Lage ext These slides are available at

- What are QR Codes - How QR Codes Work - Applications for QR Codes - Practical Uses of QR Codes - Questions and Wrap Up

What are QR Codes? A QR Code is a two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for small businesses.

How QR Codes Work QR Code Generators generator/ generator/ Link Shortners

How QR Codes Work QR Code Readers - For the iPhone – i-nigma reader or QR app (there are many available!) - For an Android phone – Barcode Scanner or Google Goggles - For a blackberry – QR code Scanner Pro - For a Nokia – Upcode Reader or the i-nigma reader

Applications for QR Codes 1. Sharing – website link, video, landing page, an entire ebook, listings, facebook pages 2. Community – a scanable facebook LIKE button, ability to share with others easily Calls To Action – Give them special offers or an opt-in page

Applications for QR Codes 4. Analytics – track your codes or provide you with a QR Code after they shorten the link. Also MyQR.co provides analytics and ways to customize the color of your QR Code. 5. Seo and social proof. Use them to link to specific blog posts to help get more traffic to them or if they contain vital information.

Practical Uses of QR Codes The back (or front and back) of your business card. Your brochures and other marketing materials. Listing Flyers Sign Riders The sides of trucks and trailers. Convention and event nametags Event ticket stubs Point-of-sale receipts

Practical Uses of QR Codes – Examples

Practical Uses of QR Codes – Examples

Questions and Wrap Up

Bill Lage ext These slides are available at