v | © OverDrive, Inc | Page 1 Community Outreach Learn creative techniques for introducing new users to your OverDrive service. We'll showcase promotional ideas from high circulating libraries, plus you'll have a chance to share your own examples. Contact:

v | © OverDrive, Inc | Page 2 Promote your OverDrive Service As popular as your service is, you're only reaching a small percentage of potential users. 1. Promote online. 2. Promote in the Library. 3. Promote outside the Library. 4. Track a path to success with reports. 5. Stay connected with OverDrive. 6. Try this...

v | © OverDrive, Inc | Page 3 Online Promotion

v | © OverDrive, Inc | Page 4 Add a web graphic Your web graphic should be: 1. Easy to locate. 2. 'Above the fold'. 3. A direct link to your Virtual Branch website. Other options 1. Text links. 2. Spotlight Banners. 85% of visits linked through their homepage. (July 2010) Source: Content Reserve Traffic Report 85% of visits linked through their homepage. (July 2010) Source: Content Reserve Traffic Report Christchurch City Libraries (NZ)

v | © OverDrive, Inc | Page 5 Link from your OPAC 53% of visits linked through their Online Catalog. (July 2010) Source: Content Reserve Traffic Report 53% of visits linked through their Online Catalog. (July 2010) Source: Content Reserve Traffic Report 80% of visits linked through their Online Catalog. (July 2010) Source: Content Reserve Traffic Report 80% of visits linked through their Online Catalog. (July 2010) Source: Content Reserve Traffic Report Sacramento Public Library (CA) Library System of Lancaster County (PA)

v | © OverDrive, Inc | Page 6 Utilize social networking sites Be where your patrons are online:  Twitter.  Facebook.  YouTube.  Library website blogs. Idea: Create a library profile and promote with a link to your OverDrive service!

v | © OverDrive, Inc | Page 7 Ask for title suggestions Add a 'Suggestion Box' to your Virtual Branch website for users to request their favorite books, authors, and subjects. How to create a Suggestion Box:  Contact your Project Manager to have a graphic added to your Virtual Branch website.  Create a suggestion form or address for open ended responses.  Evaluate requests and consider for future purchases. Suffolk County Public Libraries (NY)

v | © OverDrive, Inc | Page 8 Participate in Community Reserve OverDrive Community Reserve is a digital resource sharing service that enables participating libraries to upload, protect, and share local content. Suggested content: Local historical documents, educational materials, locally produced video or music, or anything that will benefit users. Benefits: Increases the value of your collection. Checkouts count as circulation. Interested in learning more? Contact your OverDrive project manager. Upload your own content. MusicVideoeBooksAudio Add free content from other libraries.

v | © OverDrive, Inc | Page 9 Palm Beach County Library System (FL) Host an MP3 player raffle Energize users with an MP3 player giveaway on your website. How to offer an MP3 player raffle:  Purchase an MP3 player for the raffle.  Contact Partner Services to request a promotional graphic for your website.  Review the selection instructions, provided by OverDrive.  Contact your Project Manager to post the graphic on your website.  Choose your lucky winner. 49% increase in circulation during the first month of the raffle. Every checkout = a raffle entry! 49% increase in circulation during the first month of the raffle. Every checkout = a raffle entry!

v | © OverDrive, Inc | Page 10 Promote within the Library

v | © OverDrive, Inc | Page 11 Right materials in the right places St. Charles City-County Library District (MO) Work with OverDrive to distribute bookmarks and more at your main library and all branches:  Distribute bookmarks and brochures at checkout.  Pre-package audiobook CD cases with business cards.  Display posters and flyers on bulletin board and in audiobook, music, and video sections.  Hang shelf talkers on audiobook, music, and video shelves or place them as 'table tents' at computer stations.

v | © OverDrive, Inc | Page 12 Beyond marketing materials Brownsburg Public Library (IN) High Plains Library District (CO) Unique Ideas:  Partner with local businesses.  Set up a promotional display.  Set up a 'Gadget Gallery'. Pioneer Library System (OK)

v | © OverDrive, Inc | Page 13 Library Computers and TV Monitors  Screen savers.  Slideshows. Chautauqua-Cattaraugus Library System (NY) Penrith City Libraries (AUS) Utilize your resources

v | © OverDrive, Inc | Page 14 Utilize your resources Physical receipts Delaware County Library System (PA) Magnets on the side of delivery vans Delaware County Library System (PA) Customize signature Michigan Library Consortium (MI)

v | © OverDrive, Inc | Page 15 With OverDrive ® Download Station, your library can offer OverDrive downloads inside your library. Library users can download audiobooks and music right to their device using a self-service software application. Offer in-library access Lee County Library System (FL)

v | © OverDrive, Inc | Page 16 Via  Send an to your library's distribution list announcing your OverDrive service.  Offer an opt-in for weekly / monthly updates when new titles, subjects, and formats are added. On the Phone  Record a script about the benefits of your OverDrive service to play when users call the library and are placed on hold.  Encourage library staff to recommend the OverDrive service to users inquiring about books, music, or video. Communicate with your users

v | © OverDrive, Inc | Page 17 Organize a User Training Event  Invite users to the library for a demonstration of your OverDrive service.  Invite local media to attend.  to request OverDrive's Patron Training Chattahoochee Valley Libraries (GA) Michigan Library Consortium (MI) Host a patron training

v | © OverDrive, Inc | Page 18 Across Colorado Digital Consortium (CO) Host other events  Attract new users with a fun & friendly event.  Raffle off an MP3 player.  Conduct demos. Somerset County Library System (NJ)

v | © OverDrive, Inc | Page 19 Promote outside the Library

v | © OverDrive, Inc | Page 20 Contact your local media Who to contact: 1. TV Stations. 2. Local Publications.  Newspapers.  Community newsletters. 3. Radio Stations. 4. Local Bloggers. OverDrive can help! Access our Online Marketing Kit for press release templates and more! partnerservices.marketingkit.asphttp://overdrive.com/products/dlr/ partnerservices.marketingkit.asp. TIP: Send a press release and follow-up with a phone call.

v | © OverDrive, Inc | Page 21 Examples of successful media coverage Harris County Public Library (TX) Press Release (Online / Newspaper) Nearly 600 checkouts / day. Shasta Libraries (CA) Press Release (Online) Circulation increased by 160 checkouts.

v | © OverDrive, Inc | Page 22 Examples of successful media coverage Press Release (Newspaper) Spike in daily circulation. Press Release (TV) On average the library experiences more than 8,000 checkouts a month. Las Vegas Clark County Library District (NV) Chautauqua-Cattaraugus Library System (NY)

v | © OverDrive, Inc | Page 23 Distribute materials around the community Where are your patrons?  Local gym.  Schools.  College / University.  Community Events. More ideas …  Restaurants.  Shops.  Salons.  Coffee shops. Suffolk Cooperative (NY) Half Hollow Hills Community Library Bus Stop Listen to Books (PA) Movie Theater East Baton Rouge Parish Library (LA) Coffee Shop

v | © OverDrive, Inc | Page 24 Unique ideas and partnerships Pioneer Library System (OK) Display … at a local mall. Randwick City Libraries (AUS) Direct Mailing … to a new retirement community. This is across from a JCPenney.

v | © OverDrive, Inc | Page 25 Billboards and Outdoor Signage Pioneer Library System (NY) South Ayrshire Libraries (UK) Think BIG

v | © OverDrive, Inc | Page 26 Track a Path to Success with Reports

v | © OverDrive, Inc | Page 27 Need a login for Content Reserve? Contact the coordinator of the OverDrive service at your library / consortium. Need a login for Content Reserve? Contact the coordinator of the OverDrive service at your library / consortium. Getting started with reports 1. Go to Content Reserve: Click on the 'Login' tab. 3. Enter your Content Reserve 'Login ID' and 'Password'. This is the same Login ID / Password used to order titles.

v | © OverDrive, Inc | Page 28 Review your Website Traffic The Traffic Report provides a list of the top URLs that are directing users to your Virtual Branch website. What you may find:  Library website.  Catalog URL.  Google.  OverDrive.com.

v | © OverDrive, Inc | Page 29 Monitor other useful reports Activity Chart allows you to view daily or monthly overall circulation statistics.  Quarterly review is recommended to evaluate marketing campaign success. New Patron Registration Report tracks new users.  A new patron registration is counted the first time a user logs onto your Virtual Branch website.  More new patron registrations = more checkouts!

v | © OverDrive, Inc | Page 30 OverDrive Dashboard A desktop application that provides quick access to real-time data from your Virtual Branch.  View holds, titles, circulation, and traffic data.  Refresh every 5, 15, 30, or 60 minutes.  All areas of your service benefit from instant statistics.

v | © OverDrive, Inc | Page 31 Stay Connected with OverDrive

v | © OverDrive, Inc | Page 32 Digital Library Blog Bright Ideas for your Virtual Branch!  Share promotional ideas with other OverDrive libraries.  Blog with your Partner Services Representative.  Post a comment or question.  Share a link to an article, video, or photo. Visit us today:

v | © OverDrive, Inc | Page 33 Try this …  Reach out to a local business for a partnership.  Hang flyers at a local coffee shop.  Work with your Partner Services Associate to create or update promotional materials.  Add a web graphic to your library's homepage.  Start promoting today! We're here to help! The OverDrive Partner Services Team

v | © OverDrive, Inc | Page 34 Contact Us  Collection Assistance:  Training:  Partner Services / Promotion:  Support: Support for library staff. Please do not share this with users. Users should contact support via the link on the main Help Page of your library's Virtual Branch Website. Plus, connect with us!