Ideas on Information Architecture Defining the Job –Goals What is the Mission/purpose of the website? What do you want to accomplish with the website? Why will people come to this website? –Audience Who is your target audience? Does it differ from your current audience? What is the knowledge level of your audience relative to your subject matter?

Ideas on Information Architecture Defining the Job (cont.) –Where Does this Website Fit In? How does this website fit within OPO’s current web architecture? –Content Level Vocabulary level of text Writing style -- voice to be used Pre-existing knowledge level of audience (not the same as what they know about your subject matter)

Ideas on Information Architecture Defining the Job (cont.) –Design Expectations Conceptual Items –What adjectives would you use to describe the site & how you want the audience to perceive it? »Conservative, progressive, friendly, formal, casual, serious, experts, humorous, service- oriented, professional, etc. –What visual style do you have in mind? –Are there websites you like and want to model this website after? Technical Items –Connectivity of audience (modem, ISDN, etc.) –Relationship to general OPO web standards (in compliance vs. not applicable) –Target platform & browser if different than standard

Ideas on Information Architecture Defining the Job (cont.) –Administration Who are the primary contacts for this website? Who has sign-off authority? What is the launch date? –Are there any issues/factors surrounding this deadline?

Ideas on Information Architecture Phase II Work (after the job has been defined) –Scenarios Write stories about how a user will use the site to complete a task –Competitive Analysis See how others have done similar websites –Org Chart of Major Ideas/Themes Identify major themes and organize them into an informational structure