As Much As 80% of all web interactions begin with search 80% to 95% of all clicks on a page happen in the Organic Results *Commercial Interactions: *source: Datran Media

Blogging For Search

Online journal-like content, organized in reverse chronological order. What the #$%*^* is a Blog??

So there is not much difference…… Traditional Site Blogs

Overall Traffic Trends

What Are We Measuring? 1.Traffic By Volume 2.Traffic By Keywords 3.Bounce Rate 4.Conversions

98%

How Does Blogging Help Conversion? You are talking their language! Readers get to know you –Gives a more human face to your business than a traditional website –Provides insight into your personality & Culture –Builds trust and rapport Still Need Traditional Conversion Tactics!

blogging success and Conversion Rules of Conversion: Offer a conversion point Set a goal Track results & measure success Adjust and test

Rules of Conversion: What do you really want? What is the typical conversion for your website? What % of conversions typically turn into closed business? What keywords drive the most business What keywords drive the right business

Rules of Conversion: Offer a conversion point AKA Call-to-Action (CTA) Good: sign-up Download Demo or free trial Additional info request Direct Purchase Option

blogging success and Rules of Conversion: Adjust and & test Treat your blogs like your website, testing various conversion points Champion and challenger is a good idea

SEO

blogging success and Example: Compendium

What Keywords Actually Drive Desirable Business?

Example: CTA’s

Example: Version Testing

Website vs. Blogs

blogging success and Website vs. Blogs

blogging success and Website vs. Blogs

Avg. time on site – keyword basis

Website vs. Blogs Avg. time on site – keyword basis

Paid keywords vs. Blogs Clicks per keyword

blogging success and Rules of Conversion: Other comparables: Compare Conversions to PPC Do you have the necessary landing pages or back-end data capture pieces in place?

blogging success and Example: Unique landing page Unique lead source

Other Keyword Research Methods: 1.Analyze Site Log for highly converting keywords 2.Analyze Site Log for frequent keywords 3.Internal Site Search Analysis 4.Exploring long search phrases 5.Competitors sites Use this for ideas on new blog titles

Contact Information: Chris Baggott CEO/Co-founder Compendium Blogware Google – Chris Baggott