Getting Social Online Matt McGee Local University Philadelphia May 9, 2013
About Me Matt McGee Small Business Search Marketing Executive News Editor, SearchEngineLand.com & MarketingLand.com Surrounded by small biz owners Web development since 1995 SEO since © Matt McGee, 2013
© Matt McGee, What’s to Come Your Primary Social Asset Facebook, Twitter, etc. Promoting Your Social Asset How to Find Your Customers © Matt McGee, 2013 Hint: It’s not Facebook
But First…
© Matt McGee, Getting Social Online © Matt McGee, 2013 Nielsen Social Media Report Time Spent Online
© Matt McGee, Local Search & Social Media © Matt McGee, 2013 ComScore/Neustar Localeze/15miles, December ,146 adults
© Matt McGee, Local Search & Social Media © Matt McGee, 2013 Source: Search Engine Land, “Yes, we do use it as a signal.”
Your Primary Social Asset
Your Blog
© Matt McGee, Social Media: Your Blog Why Blog? Show “Human” Side © Matt McGee, 2013
© Matt McGee, Social Media: Your Blog “The corporate website is an unbelievable collection of hyperbole, artificial branding, and pro-corporate content.” Jeremiah Owyang © Matt McGee, 2013
© Matt McGee, Social Media: Your Blog Why Blog? Show “Human” Side SEO: Traffic, Links, Indexed Content © Matt McGee, 2013
© Matt McGee, Social Media: Your Blog Source: HubSpot, © Matt McGee, 2013
© Matt McGee, Social Media: Your Blog © Matt McGee, 2013 Source: HubSpot, Also: 97% more links and 434% more indexed pages
© Matt McGee, Social Media: Your Blog Why Blog? Show “Human” Side SEO: Traffic, Links, Indexed Content Educate, Inform, Establish Authority/Trust © Matt McGee, 2013
Social Media: Your Blog © Matt McGee, © Matt McGee, 2013
Social Media: Your Blog © Matt McGee, © Matt McGee, 2013
Social Media: Your Blog © Matt McGee, © Matt McGee, 2013
© Matt McGee, Social Media: Your Blog Why Blog? Show “Human” Side SEO: Traffic, Links, Indexed Content Educate, Inform, Establish Authority/Trust YOU OWN IT © Matt McGee, 2013
© Matt McGee, Social Media: Your Blog © Matt McGee, 2013
Social Media: Your Blog © Matt McGee, © Matt McGee, s 2000s
Social Media: Your Blog © Matt McGee, © Matt McGee, 2012
Social Media: Your Blog © Matt McGee, © Matt McGee, s 2000s 2010s?
© Matt McGee, Social Media: Your Blog Why Blog? Show “Human” Side SEO: Traffic, Links, Indexed Content Educate, Inform, Establish Authority/Trust YOU OWN IT Why Not Blog? Nothing to say © Matt McGee, 2013
© Matt McGee, Social Media: Your Blog Why Blog? Show “Human” Side SEO: Traffic, Links, Indexed Content Educate, Inform, Establish Authority/Trust YOU OWN IT Why Not Blog? Nothing to say Can’t commit © Matt McGee, 2013
Promoting Your Asset
© Matt McGee, Social Media: Your Blog © Matt McGee, 2013
© Matt McGee, Social Media: Facebook © Matt McGee,
© Matt McGee, Social Media: Facebook © Matt McGee, 2013
© Matt McGee, Social Media: Facebook © Matt McGee, 2013 PROBLEM:
© Matt McGee, Social Media: Facebook EdgeRank © Matt McGee, 2013
© Matt McGee, Social Media: Facebook © Matt McGee, 2013 EdgeRank Affinity Interaction Type Timeliness
© Matt McGee, Social Media: Facebook Content Ideas © Matt McGee, 2013
© Matt McGee, Social Media: Facebook © Matt McGee, 2013 Content Ideas Questions
© Matt McGee, Social Media: Facebook © Matt McGee, 2013 Content Ideas Questions Quiz/Trivia
© Matt McGee, Social Media: Facebook © Matt McGee, 2013 Content Ideas
© Matt McGee, Social Media: Facebook © Matt McGee, 2013 Content Ideas Questions Quiz/Trivia Surveys/Polls
© Matt McGee, Social Media: Facebook © Matt McGee, 2013 Content Ideas Questions Quiz/Trivia Surveys/Polls Contests (caption the photo, etc.)
© Matt McGee, Social Media: Facebook © Matt McGee, 2013 Content Ideas
© Matt McGee, Social Media: Facebook © Matt McGee, 2013 Content Ideas Questions Quiz/Trivia Surveys/Polls Contests (caption the photo, etc.) Videos
© Matt McGee, Social Media: Facebook © Matt McGee, 2013 Facebook Interactions Web Liquid, Spring 2011 Momentus Media, 2011
© Matt McGee, Social Media: Facebook Graph Search © Matt McGee, 2013
© Matt McGee, Social Media: Facebook © Matt McGee, 2013
© Matt McGee, Social Media: Facebook © Matt McGee, 2013
© Matt McGee, Social Media: Twitter © Matt McGee, 2013 Getting Started Complete the profile page
© Matt McGee, Social Media: Twitter © Matt McGee, 2013
© Matt McGee, Social Media: Twitter © Matt McGee, 2013 Getting Started Complete the profile page Build a clean stream
© Matt McGee, Social Media: Twitter © Matt McGee, 2013
© Matt McGee, Social Media: Twitter © Matt McGee, 2013 Getting Started Develop your profile page Build a clean stream Follow the right people
© Matt McGee, Social Media: Twitter © Matt McGee, 2013
© Matt McGee, Social Media: Twitter © Matt McGee, 2013 Getting Started Develop your profile page Build a clean stream Follow the right people Be patient
Google+
© Matt McGee, Social Media: Google+ © Matt McGee, 2013
© Matt McGee, Social Media: Google+ © Matt McGee, 2013
© Matt McGee, Social Media: Google+ © Matt McGee, 2013
© Matt McGee, Social Media: Google+ © Matt McGee, 2013 Why Bother?
© Matt McGee, Social Media: Google+ © Matt McGee, 2013 Search Results
© Matt McGee, Social Media: Google+ © Matt McGee, 2013 Search Results
© Matt McGee, Social Media: Google+ © Matt McGee, 2013 Local Search Results
© Matt McGee, Social Media: Google+ © Matt McGee, 2013
© Matt McGee, Social Media: Google+ © Matt McGee, 2013 Bottom Line: Usage?? SEO benefits Local/Places integration underway Not a social priority right now
Which one(s) are best?
How to find them?
© Matt McGee, Social Media: Finding Customers © Matt McGee, 2013
© Matt McGee, Social Media: Finding Customers © Matt McGee, 2013
© Matt McGee, Social Media: Finding Customers © Matt McGee, 2013
Wrapping Up
© Matt McGee, Getting Social Online Takeaways © Matt McGee, )Consumers expect social visibility 2)Your Blog: SEO/Social powerhouse 3)Social networks are secondary assets 4)Be where your customers are
© Matt McGee, Getting Social Online Matt McGee © Matt McGee, 2013 Some photos via Shutterstock.com