What Radio Advertising Salespeople Are Bringing To The Marketplace Presented by Stephen C. Trivers of

What Radio Advertising Salespeople Bring to the Marketplace Represent several stations Represent several stations Variety of formats… AM & FM Variety of formats… AM & FM Offer the entire cluster – that’s Reach Offer the entire cluster – that’s Reach

Optimum Effective Scheduling Schedules that will reach the audience 3.1 times within a week Schedules that will reach the audience 3.1 times within a week That’s Frequency That’s Frequency

Spec Spot Reps will go to clients with copy ideas in a :30 or :60 second commercial Reps will go to clients with copy ideas in a :30 or :60 second commercial The ideas come from previous conversations with the client The ideas come from previous conversations with the client The client can hear how effective radio can be The client can hear how effective radio can be

Reach, Frequency, & Great Creative What’s not to like? What’s not to like? And… And… The price will be far less than a full-page newspaper ad! The price will be far less than a full-page newspaper ad!

The Sales Reps Are… Ready to offer… Ready to offer… Program sponsorships Program sponsorships Feature sponsorships Feature sponsorships Promotional opportunities Promotional opportunities Website content Website content

Sales Rep Training They know about… They know about… Newspaper Newspaper TV TV Cable Cable Outdoor Outdoor Direct mail Direct mail They suggest their clients use a Media Mix They suggest their clients use a Media Mix

Radio’s Strengths Large audience Large audience Over 90% of all adults listen to radio during the week Over 90% of all adults listen to radio during the week Portability Portability Get the last word Get the last word Cost efficient Cost efficient

What We’re Reading “33 Ruthless Rules of Local Advertising” by Michael Corbett “33 Ruthless Rules of Local Advertising” by Michael Corbett “The Wizard of Ads” by Roy Williams “The Wizard of Ads” by Roy Williams “Optimum Effective Scheduling” by Pierre Bouvard and Steve Marx “Optimum Effective Scheduling” by Pierre Bouvard and Steve Marx “How To Out-Negotiate Rate Chiselers” by Dave Gifford “How To Out-Negotiate Rate Chiselers” by Dave Gifford

Smart Operators Offer… Continuous training and learning opportunities Continuous training and learning opportunities After all, Advertising Sales is a Profession After all, Advertising Sales is a Profession

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