How many hats can we wear? Leigh Farmer Manager of Communications and PR Horizon Behavioral Health.

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Presentation transcript:

How many hats can we wear? Leigh Farmer Manager of Communications and PR Horizon Behavioral Health

THE LIST Press Release writer Project manager Advertising copywriter/ designer Event planner Newsletter journalist Website content manager Social media “expert” Lobbyist

The Hat Basics FOCUS REMEMBER: My company needs me because...

The Hat Basics Schedule a meeting with yourself.

1. Perception 1. Perception is everything. 2. Know 2. Know what people are talking about. care 3. What do people care about? elevator pitch 4. Always have your elevator pitch ready. transparent, honest and genuine 5. Be transparent, honest and genuine. negativity 6. Don’t sweat the negativity. educate learn 7. Always be willing to educate. Always be willing to learn.

Marketing Template 1.Background (any relevant information) 2.Objective 3.Talking points (no more than three!!) 4.Strategies for implementation a. Goal b. Task/ Project c. Date of implementation d. Responsible staff

Marketing Template Marketing Plan GoalStrategyDate of implementationStaff Responsible To introduce the new CEO formally to all local governments while educating the representatives about the agency and its value. To create and implement presentations directed to all local government representatives. (see separate marketing plan for detail) Late summer and early fall Need to request time on individual board meeting agendas Leigh Farmer Andre McDaniel Damien Cabezas To create more consistent and accurate messaging agency-wide. Align all marketing materials with online programs and descriptions. December 2014Leigh Farmer Provide an interagency platform for information that is user friendly. Supervise the redesign of the intra web “Inside”. June 2015 Leigh Farmer Jay Goding ELT Develop and maintain better relationships with local legislators Create a quarterly newsletter for legislators that highlights the agency’s top accomplishments and stories December 2014Leigh Farmer

Marketing Template Have this template work for you… Have director/ program manager fill it out Benefits: Will keep messaging focused & accurate Creates collateral for this program

Collateral Creation Hire a freelance graphic designer Set ground rules  Establish response times for requests  Price/quarter hour  Track this for later proof you need to hire one!  Style guide:  Font Type  Color palate  Logo usage You’ve won in life if… Your graphic designer can do web work

Writing Reuse/ Recycle/ Reduce Newsletters Website Presentations Link to

Harvest Help Create brand ambassadors  Collect stories from their departments  Share information with their co- workers  Provide volunteers for your events

Harvest Help

The “may I help you” riff

Harvest Help HARNESS THE POWER OF: Backseat Editors Semi-squeaky Wheels Those that love communication

OTHER HACKS Legislator in a box: up to 5 pieces of legislation Measure progress/ success: Surveys (short, easy) Analytics (google/ social media)

TAKE CARE OF YOURSELF Attend conferences Join professional groups SHARE IDEAS

Let’s Talk