An insight into quality and global advancement from QS Mandy Mok Managing Director QS Asia (Asia Pacific, Middle East and New Zealand) Get it right

About this presentation - QS Overview QS London QS Asia QS Intelligence unit

 APPLE has done it  So has Nike  And Coca Cola and Starbucks  GROUND RULES:  #1 KNOW YOUR CONSUMER  #2BE DISTINCTIVE  #3 BE CONSISTENT 3

QS vision QS strives to be the most trusted on-line and off-line meeting place for all candidates, schools and businesses for career and educational related decisions. We believe this will lead us to become the world’s foremost media, events and solutions company in the international higher education field. 4

QS mission To enable motivated people to fulfil their potential by fostering educational achievement, career development and international mobility 5

Where it all started… QS LONDON

  First edition in 1989   Leading review of MBA programs and MBA career opportunities worldwide   Informed and up-to-date review of MBA programs and careers   QS TopMBA Career Guide (60.3%)   Business Week (59.8%)   The Financial Times (53.8%)   The Economist (33.4%) 7

  The WMT Fall Tours: Latin America (31 Aug to 16 Sept) – 8 Cities Mexico City* Caracas Bogota Lima Santiago Buenos Aires Sao Paulo Rio De Janeiro North America (13 Sept to 5 Oct) – 11 Cities Toronto* Chicago Miami Atlanta Washington* New York* Seattle Houston Los Angeles San Francisco* Europe (4 Oct to 31 Oct) – 13 Cities Tel Aviv Kiev* Moscow* Paris* Bucharest Madrid London* Milan Athens Istanbul Munich Zurich Frankfurt* Asia (3 Nov to 26 Nov) – 12 Cities Seoul Tokyo* Hong Kong* Shanghai* Guangzhou Beijing Taipei Manila Bangkok Singapore* Kuala Lumpur Ho Chi Minh India & Middle East (28 Nov to 13 Dec) – 8 Cities New Delhi Mumbai Hyderabad Bangalore Chennai Dubai* Abu Dhabi Cairo *include EMBA 8

topmba.com   More than 1.6 million visitors annually, consistently spread throughout the year   Average of 5 page views per visit   Visitors from over 200 countries: Most visitors: 1. USA, 2. India, 3. UK, 4. Canada, 5. France, 6. Russia, 7. Germany   High Google ranking for organic search returns   Strong viral marketing campaigns through LinkedIn, Facebook, Orkut, Xing and Twitter 9

  Top 200 Business Schools as ranked by The Financial Times   Limited to 20 schools in each fair   Combination of 1-on-1 meetings, group discussions & presentations   Pre-screened, pre-selected   Experienced candidate management team from ex- admissions staff from leading B-Schools   Up to 32 targeted meetings 10

  Latin America (30 Aug to 6 Sept) Mexico Bogota Santiago   North America (13 Sept to 26 Sept) Toronto Washington New York   Europe (07 Oct to 31 Oct) Moscow Madrid London Zurich Frankfurt   Asia (02 Nov to 22 Nov) Seoul Tokyo Shanghai Beijing Singapore   Middle East (8 Dec) Dubai 11

QS World MBA Tour Premium   Only B-schools listed in the *QS Global 200 business schools research (our own research into the world’s best business schools)   Smaller and more personalised events   Greater service to both school and candidate   Targeted marketing aims to bring the very best and most pro-active MBA candidates   Tokyo – 1 Sep Seoul – 3 Sep Beijing – 5 Sep Shanghai – 7 Sep Taipei – 9 Sep 12

  The WGST Fall Tours Latin America (31 Aug to 11 Sept) – 6 Cities Mexico City Caracas Bogota Lima Santiago Buenos Aires North America (15 Sept to 26 Sept) – 6 Cities Chicago Boston Montreal Toronto Washington New York Europe (4 Oct to 31 Oct) – 16 Cities Amsterdam Copenhagen Kiev St Petersburg Moscow Paris Bucharest Sofia London Milan Athens Thessaloniki Istanbul Warsaw Berlin Frankfurt Asia (2 Nov to 25 Nov) – 11 Cities Seoul Tokyo Beijing Wuhan Nanjing Shanghai Guangzhou Taipei Bangkok Ho Chi Minh Kuala Lumpur India (27 Nov to 10 Dec) – 7 Cities Pune New Delhi Mumbai Hyderabad Bangalore Chennai Kolkata 13

  More than 10,000 people have downloaded TopGradSchool Guide 2009 from In 2008, 450,000 unique visitors created 1.75 million page views on topgradschool.com, underlining its emergence as key source of independent and impartial information for prospective masters and PhD candidates 14

  Official Website of the Times Higher Education – QS World University Rankings   Launch of 2008 THE-QS World University Rankings – 123,091 visits (almost 10% of 2007’s annual traffic & more than twice the optimistic projection!)   passed 2M visits for the year   To date: for the month of June 09   Visits: 356,699 ~ 211,332 (+68.79%) – June 08   Absolute unique visits: 284,008 ~ 173,245 (+63.91%) – June 08   Page views: 1,471,089 ~ 889,847 (+65.31%) – June 08   Top 5 countries: USA: 56,291 UK: 37,723 India: 25,346 Japan: 19,760 Canada: 13,717 15

  THE Official Guide for the Top 500 universities in the world Sold & distributed worldwide NOW Available in a Chinese edition (2010) China’s “Project 211” ~ 106 universities Top 700 Academies / Institutes / Colleges Top 100 National Level Education Association for Higher Education Top 1,000 High School Libraries Top 200 National Education Agents & their Branches 1,000 National Education Book Stores 100 Government Libraries in each Province 16

QS Top University Tour   Restricted only to the universities that are ranked within the THE-QS World University Rankings top 500   Primarily for the Undergrads   An annual circuit of 4 one-day fairs held in 2010 New Delhi – 27 Jan Mumbai – 29 Jan Bangalore – 30 Jan Shanghai – 1 Feb Hong Kong – 3 Feb 17

Education tools, strategically created with an Asian perspective, to reach out to the regional and international arena QS ASIA

Introduction to QS Asia 19  Activities managed by QS Asia include: - QS-APPLE Conference and Exhibition - QS-MAPLE Conference and Exhibition - QS WorldClass Seminar - QS WorldClass SHOWCASE (new publication) -QS WorldARTS Tour 19

Asia Pacific Professional Leaders In Education Helping to build world-class universities for Asia Pacific communities through global partnership and collaboration 20 The Prime Conference and Exhibition for Top International Educators in Asia, Europe, America and Australasia Asia Pacific Professional Leaders In Education 20

 University leaders and their deputies  Strategic Planners  International Directors, Recruiters and Developers  Foreign Language Specialists  All those whose portfolio includes university internationalisation and student mobility Who should attend QS-APPLE? Asia Pacific Professional Leaders In Education 21

 QS Business Schools Workshop – Asia (New in 2009) ~ 23rd November, delegates will hear from specialists and international leaders in business education about trends in MBA business schools and teaching programmes Asia Pacific Professional Leaders In Education  Times Higher Education-QS World University Rankings Workshop ~ Also 23rd November, session includes an introduction to THE-QS World University Ranking, New Developments and Localised Observations and ways to advance your university’s global recognition  QS-APPLE Creative Awards ~ Celebrates impactful and effective communication, conveying to prospective students, staff and partners the image and character of your institution’s branding presence  QS-APPLE Exhibition - Students’ Open Evening ~ An extra evening for student access to the Exhibition to meet with institutions 22