Content Marketing on WordPress Megan Harris

Who Am I? Long-time WordPress User Hats I’ve Worn: Copywriter SEO/Social Media Coordinator

What’s Content Marketing? Attract and retain customers through content that is...  Relevant  Valuable  Informative  Professional

What Content Marketing is NOT It’s not...  A Facebook page  A shot-in-the-dark, “viral” campaign  Hard sell promotion

What’s Content Marketing...for the Web?  Infographics  Case Studies  Interactive Content

Determining Your Content Strategy Who What When Where Why How

Who...do you want to reach?  Hammer down your audience  What’s your ideal customer like?

What...do you want to tell them?  Plan your message  Plan your platforms  Plan your release

When...should this message be finalized? Be kind to your creatives – plan ahead! (If you can)

Where...are users going to best respond?  Create a content strategy  The “Who” comes into play here

Why...is this message important?

How...does this campaign fit into my content plans?  Relevant  Valuable  Informative  Professional

So...where does WordPress come in?  Drive your leads to your website, hosted on...WordPress  Give your creatives a space to work, using...WordPress  Track your successes using plugins in, you guessed it....WordPress!

Getting Started Do you know who can access what? If not, manage your users first!

Permission Levels for Your Team Suggested top-level access users: Project Managers – Developers – Graphics Team  Super Admin  Administrator  Editor

Permission Levels (Continue) Junior Members – Interns – Entry Level  Author  Contributor  Subscriber

Posts vs. Pages  Pages – Long-Term Content Strategy  Posts – Smaller Building Blocks for Your Strategy

Media  Videos/Audio (.mp4,.mov,.wmv, etc.)  Images (.jpg,.png,.gif, etc.)  Documents (.doc,.pdf,.ppt, etc.)

What Are Some Essential Plugins for Content Marketing?  WordPress SEO by Team Yoast  WordPress Editorial Calendar  Google Analytics Dashboard for WP  Fast Secure Contact Form

Yoast SEO

WordPress Editorial Calendar

Google Analytics Dashboard for WP

Fast Secure Contact Form

How else can I leverage WordPress for content marketing?

Get to Know the WYSIWYG (What You See is What You Get) Great for any user level!

Quick Draft Jot down ideas quickly from the Dashboard!

Q&A Favorite content marketing tools:  GatherContent – definitely great for content teams and working with freelance writers! GatherContent How do you keep up to date on SEO?  Moz.com Moz.com  Search Engine Journal Search Engine Journal  Search Engine Land Search Engine Land What other plugins do you like?  Slideshow is used on my website to showcase books I’ve edited – it’s great for sharing quick information in an interactive way. Slideshow

Questions? Megan Harris   Facebook:  LinkedIn: Thank you!