Online Reputation Monitoring & Repair Presented by:

Help You To… Differentiate between reputation monitoring and reputation repair. Identify important aspects of a businesses that should be monitored. Identify some of the warning signs of a possible reputation problem.

The Secret Affects how individuals and companies are perceived by both current and future clients. Places a perceived value on your products and services. Greatly affects the trust and confidence that you work hard to earn and sustain with others. Your Reputation

Monitoring vs. Repair Reputation Monitoring No real problems Leverage opportunities to expand and support a company or personal brand with positive content Increases rankings in major search engines Increases followers in social media Supports sales and marketing efforts Take over market share Reputation Repair Lawsuits Scandals Product defects Product recalls Poor manufacturing standards Environmental violations Embezzlement, fraud Lie, cheat, steal Been bad

Warning Signs Negative commentary appears online about you or your company. New business prospects quietly disappear into the arms of your competitors. Existing clientele unexpectedly begin to challenge the value of your services or products. Phone calls, text messages, s, and other methods of contact go unreturned from trusted resources and contacts.

What To Monitor Personal names Company names Website names Product names Services Brand names Patents Trademarks Copy written material Trade secrets Special projects Customers Employees Suppliers Contractors Competitors Key Executives Pricing Variations of your name and the company name Incorrect spellings

Tactics of the Demented Buy your name and build a “Hate Website”. “Become You” in social media…with a voice. Poach your clients and contacts. Steal your content and ideas.

Measuring Success What Does Success Look Like Strength – The likelihood that your brand is being discussed in social media. Passion – The likelihood that people talking about your brand will repeatedly do so. Reach – The number of unique authors or people referencing your content and brand. Sentiment – Positive comments vs. negative comments.

Top Pitfalls That We See #1 – “It’s just a slow news day” mentality. #2 - Letting public opinion be the only opinion. #3 - Allowing gossip to over-rule fact. #4 – Not seizing every opportunity to build your online reputation. #5 – Not showing how you have solved a problem in front of others.

Thank You BizHive 200 East Big Beaver Troy, Michigan