“Words Hurt” Cyberbullying PSA 60-second TV Spot

(Source: ) (Source: ) MUS: Slow piano piece, implied stress & depression. MS: Fade in – different scenes with same angle (waist-high) lasting 2-3 seconds each. Some scenes have a teen sitting in front of a computer screen, others have teen sitting on bed texting with a cell phone. All teens show anguished expressions and getting increasingly frustrated or sad as the scenes carry on.

(Source: ) (Source: ) MUS: Slow piano piece, implied stress & depression. MS: Fade in – different scenes with same angle (waist-high) lasting 2-3 seconds each. Some scenes have a teen sitting in front of a computer screen, others have teen sitting on bed texting with a cell phone. All teens show anguished expressions and getting increasingly frustrated or sad as the scenes carry on.

(Source: ) (Source: ) SFX: Cell phone and text messaging tones and beeps, teens typing on keyboards, texting on phones. MALE VO: RIGHT NOW, THERE ARE OVER 13 MILLION TEENS BEING BULLIED BY THEIR PEERS.

(Source: ) (Source: ) SFX: Cell phone and text messaging tones and beeps, teens typing on keyboards, texting on phones. MALE VO: RIGHT NOW, THERE ARE OVER 13 MILLION TEENS BEING BULLIED BY THEIR PEERS.

(Source: ) (Source: ) MALE VO: IT ISN’T HAPPENING IN THE CLASSROOM, THE HALLS OR THE CAFETERIA (pause)

(Source: ) (Source: ) CU: Cut to scenes of different computer screens and cell phones with the same message popping up - “just kill urself” SFX: Single text message tone. MALE VO: IT’S HAPPENING IN CHAT ROOMS, TEXT MESSAGES AND BLOGS (pause) RIGHT UNDER YOUR ROOF. just kill urself

(Source: ) (Source: ) FADE TO BLACK Stock: Fade in images and animation of computers, cell phones, various blogs and social networking sites. MALE VO: WORDS HURT, WHETHER THEY ARE SAID ALOUD OR TYPED OUT ON A COMPUTER SCREEN.

(Source: ) (Source: ) MALE V/O: CYBERBULLIES WILL USE TEXTING AND ONLINE MESSAGES AS A MEANS TO OFFEND AND SLANDER, HIDING BEHIND A SCREEN NAME SO THAT THEY ARE BOLDER AND MEANER THAN THEY COULD EVER BE IN PERSON.

(Source: ) (Source: ) MS: Scenes change to the same shots at the beginning, with the same teens now looking helpless, depressed, and crying.

(Source: ) (Source: ) MALE VO: LOOK FOR THE WARNING SIGNS.

(Source: ) (Source: ) MALE VO: TALK TO YOUR TEEN ABOUT CYBERBULLYING AND MOST OF ALL, LISTEN.

(Source: ) (Source: ) WS: Scene changes to same kids but are now on a computer in the study or living room surrounded by family. Some kids get up from the computer to go outside and be with friends. Other kids who were texting on cell phones actually put the phones down and leave the room for a family activity. MALE VO: YOU WANT TO PROTECT THEM.

(Source: ) (Source: ) MALE VO: VISIT STOP CYBERBULLYING DOT ORG FOR MORE INFORMATION AND FIND OUT HOW YOU CAN STOP CYBERBULLYING TODAY.

(Source: ) (Source: ) CU: Cut to computer screen with visible chat box. Words type out “words hurt”. MALE V/O: WORDS HURT. words hurt

(Source: ) (Source: ) Web address types out underneath the typed text. MALE V/O: STOP CYBERBULLYING. STOP THE PAIN AND START THE HEALING. words hurt

(Source: ) (Source: ) Web address types out underneath the typed text. MALE V/O: STOP CYBERBULLYING. STOP THE PAIN AND START THE HEALING. words hurt

FADE TO BLACK MUS: Fades out.

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