A PR Communications support for. BACKGROUND Human Trafficking is a crime and global issue that affects nearly every country. Millions of victims are exploited.

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Presentation transcript:

A PR Communications support for

BACKGROUND Human Trafficking is a crime and global issue that affects nearly every country. Millions of victims are exploited every year within and across borders. It is estimated that 2.4 million people throughout the world are lured into forced labour as a result of human trafficking at any given time (ILO, 2005). Women and girls account for about 80% of the detected victims. Blue Heart Campaign was launched United Nations Office on Drugs and Crimes to raise awareness, encourage involvement and inspire action to stop human trafficking. GENDER AND AGE PROFILE OF VICTIMS DETECTED GLOBALLY, 2009

Goal To rally world public opinion against human trafficking Objectives Raise awareness of the Blue Heart Campaign Increase contribution from public towards victim support Encourage involvement and inspire action to help stop the crime

Our Strategy Iconic Association: Raising Global Advocates

The Campaign Break Guinness World Record Attempt The largest gathering of people aged forming a heart shape in blue darts. To gain global attention which will be widely leveraged across International and Social Media. This is the start of a global viral campaign.

Tactical Considerations Influencer Relations Media Relations Governmen t Relations Stakeholder Engagement Social Media Global Media Teleconference Traditional Media

PR Tactics Influencer Relations -Global Media Partnership with CNN: A Televised Panel Discussion involving the subject matter experts ; with Christane Amanpour of CNN. -Entertainment Icon Partnerships: Use Angelique Kidjoe as a voice for the Francophone Countries where there is high prevalence of this crime -Use Beyonce Knowles Carter to lend a voice to the Blue Heart Campaign -Government Relations: Lobbying Stakeholder Engagement

Media Relation Social Media; Facebook Ads/ Campaign, Twitter Hashtags, Google Web Banner Ads Global Media Teleconferencing- Stage Global Media Teleconferencing for key Influencers and Media anchored by Media Mogul Christiane Amanpour to Print: Press Releases, Press Ads Radio and Television: Documentaries, Sitcoms, Skits

Cost Estimates of Campaign Items EstimateRemarks World Record Fast Track$700 Facebook Ads$6000$5 per day * 1200 days Facebook Campaign0.000 Twitter Hashtag0.000 Google Web Banner Ads$1000$100 per 1000 impressions for 10,000 Media Teleconferencing$5000$100 per user * 50 Participants Traditional Media$25000 Project Coordination$25000 Total $62, months

Summary Awareness Supporters Advocates