Co Creation Hans Michielsen Norway IdeaManagement Rene Blok The Netherlands

It ain’t Much if it ain’t Dutch Rene Blok/Hans Michielsen

1981 Rene Blok joins the PTT Ideasystem as a rookie, PTT has more than employees, is owned By the Government. Traditional, Centralized and Rules Driven. Its system gets only 1000 ideas a Year and handling time on average 20 weeks per Idea, only ideacards an no computers, very stuffy image with Controlling Supervisors… : TIME FOR A CHANGE FROM ROOKIE – MANAGER OF IDEAS ACTIVE, DECENTRALISED, SUPPORTIVE SUPERVISORS IDEAMANAGEMENT PART OF QUALITY DEPARTMENT IDEACARDS SKIPPED, IDEAFORM ONLY 4 QUESTIONS SYSTEM SIMPLIFIED 1993Telecom Idea Management is born and just called TIM. ideacards skipped, new logo (le penseur de Rodin), simple rules, no ideacommittee anymore just ideamanagers, cash on the nail concept is introduced and a lot of incentives especially liquirish and cash before implementation ideas, 10 million guilders net savings and handling time drops. Now 7 weeks on average per idea….. The Start: ptt telecom..... CANDY / / CASH

NO IDEACOMMITTIE BUT NEW IDEA FORUM NEW NAME TELECOM IDEA MANAGEMENT (TIM) SIMPLE RULES AND CASH ON THE NAIL CONCEPT REWARDS GIVE BEFORE IMPLEMENTATION 10 PER CENT OF NET SAVINGS PER IDEA ALL IDEAS PUBLISHED IN KPN PAPER NO HURDLES AND VERY EASY TO SUBMIT IDEAS IDEAFORM NOW ONLY 4 QUESTIONS EVERY IDEA GETS AN INCENTIVE AND SURPRISES EVERY IDEA GETS AN INCENTIVE AND SURPRISES LOTTERIES AND RAFFLES ARE PART OF THE DEAL NEW LOGO (THINKER OF RODIN) TIME FOR A CHANGE:

Centerfold in company’s anual report

1997TIM starts own homepage and everyone can submit ideas 24 hours a day. Booming 1997TIM starts own homepage and everyone can submit ideas 24 hours a day. Booming business with 6800 ideas a year, 80 million guilders Net savings and handling time of 7 weeks 1998Posters and best ideas on the homepage give more publicity. Dutch people love Internet and it shows. 1998Posters and best ideas on the homepage give more publicity. Dutch people love Internet and it shows ideas, 22 million guilders net savings and handling Time of 6 weeks 1999René has an idea to organise the first International 1999René has an idea to organise the first International Idea Conference in the Netherlands (Kijkduin) with Hans Michielsen and they start their International Benchmark. Booming Business:

2000 TIM chosen Best Practice in Holland 2000 TIM chosen Best Practice in Holland (university of Nijenrode) BENCHMARKS 2 COMPANIES PER WEEK First International Idea Conference TIM wins the Creativity award by National Ideacenter. Who was the CEO those days???? NET SAVINGS: € 100 million Record in the Netherlands!!!! Best Practice:

2001 Tim speaks at the Ideaconference hosted by Global Idea Systems in Orlando at Disney Wide World Sports Tim speaks at the Ideaconference hosted by Global Idea Systems in Orlando at Disney Wide World Sports. KPN buys Mobile Phones Frequencies (UMTS) Dramatic changes. No more separate Ideamanagement department anymore, just like with TNT. We leave KPN after 20 years and start The other side:

2002  25 presentations but no extra income.  EVD is an Agency of the Ministry of Economic Affairs, owned by the Government. owned by the Government.  EVD has 350 employees René gets a project  EVD has 350 employees René gets a project  Facility Management and his idea is to combine it with Ideamanagement. Ideamanagement.  EVD IDEA is born and it will be a new formula.  ‘Cash on the nail’ concept still works.  Unique software for Ideamanagement is made by a former  Unique software for Ideamanagement is made by a former Ideamanager (SWH) Ideamanager (SWH)  New logo and same simple rules.  New logo and same simple rules.  No Ideacommittee but Ideamanagers.  No Ideacommittee but Ideamanagers. Been there, done that!!!! It's a whole new ballgame

Make a service declaration 2002 ☺ The Employees can submit ideas whenever they want via Internet via Internet ☺ No office hours for Ideamanagement. ☺ A response is given within 24 hours (smartphone) ☺ Lotteries make Ideamanagement interesting. ☺ Incentives are a strong part of the deal. ☺ Support by Management is essential. ☺ Ideamanagement rules on the Internet. ☺ Best ideas on the homepage. ☺ Fast handling time is essential for Ideamanagement. Believe in your formula:

2003 ▣ A pilot is necessary for the EVD. ▣ Ideamanagement as to save money. ▣ Ideamanagement as to save money. ▣ Employee involvement is part of the plan. ▣ Employee involvement is part of the plan. ▣ Creativity And Innovation is a must. ▣ Creativity And Innovation is a must. ▣ Ideamanagement has to be a lot of fun. ▣ Ideamanagement has to be a lot of fun. ▣ Theme approach is a part of the game. ▣ Theme approach is a part of the game. ▣ EVD management supports EVD IDEA ▣ EVD management supports EVD IDEA ▣ It is very simple to submit ideas ▣ It is very simple to submit ideas EVD = 350 employees = 150 ideas = 150 ideas = € euro net savings. = € euro net savings. PILOT :

EVD IDEA IS A HIT: 2004/2005 EVD IDEA starts as a new project EVD IDEA starts as a new project Co Creation/Rent a Brain is founded by Co Creation/Rent a Brain is founded by Hans Michielsen in Oslo Norwegian Ideacenter is part of the deal. Norwegian Ideacenter is part of the deal. EVD IDEA still works. 100 ideas per year, 25% is implemented and handling time is 4 days per idea. EVD IDEA still works. 100 ideas per year, 25% is implemented and handling time is 4 days per idea. Article is written for EZ-Journal of the Ministry about EVD IDEA. Article is written for EZ-Journal of the Ministry about EVD IDEA.

(Innovation Award): EVD IDEA get an Innovation award. EVD IDEA get an Innovation award. There is an article on Facility Management-web There is an article on Facility Management-web (more than subscribers). (more than subscribers). René Blok joins the board of the Dutch National Ideacenter. René Blok joins the board of the Dutch National Ideacenter. Employees of EVD are still creative and another 100 ideas in 2006 with 20% implementation and handling time of 5 days on average. Employees of EVD are still creative and another 100 ideas in 2006 with 20% implementation and handling time of 5 days on average.

2007 (Time for Creativity): EVD IDEA gets a boost. EVD IDEA gets a boost. “Time for Creativitiy” is the theme of “Time for Creativitiy” is the theme of Submit Ideas to get some extra time became a hit. More than Submit Ideas to get some extra time became a hit. More than 150 ideas are submitted and it is still going on. 150 ideas are submitted and it is still going on. At this moment the winners of the best Ideas are chosen and At this moment the winners of the best Ideas are chosen and will win a trip to Sillicon Valley. will win a trip to Sillicon Valley. Dutch people love lotteries, Dutch people love lotteries, ideacampaigns, incentives and ideacampaigns, incentives and that will never change that will never change

2008/2009 Eurppean Center of Innovation is born Eurppean Center of Innovation is born More Co Creation workshops in Europe More Co Creation workshops in Europe The Ideamanagement Information System The Ideamanagement Information System is made by Harry v/d Wees ceo SWH European Ideas Day is organised by European Ideas Day is organised by Rene Blok and receives a life time achievement award

The playshop: ‘It ain’t much If it ain’t Dutch” is a hit at IdeasUK Norway = noway We have oil, so we have lots of money. We have oil, so we have lots of money. And that is a very good sleepingpillow. And that is a very good sleepingpillow. No creativity by No creativity by necessity……. necessity……. But what about development? What’s the Norwegian scenario?

Out of the box or into the box???

Crisis An unstable condition, as in political, social, or economic affairs, involving an impending abrupt or decisive change. An unstable condition, as in political, social, or economic affairs, involving an impending abrupt or decisive change. wei ji wei ji opportunity; opportune opportunity; opportune timing danger; dangerous, danger; dangerous, The story about StigogStain.

4 rules and 1 law You are always in the right group!!!! You are always in the right group!!!! You participate because your interested!!!! You participate because your interested!!!! You are invited to give your contributions!!!! You are invited to give your contributions!!!! (the group need your opinions) (the group need your opinions) Sharing experiences is a major value in the group!!!! Sharing is caring!!!! Sharing experiences is a major value in the group!!!! Sharing is caring!!!! THE LAW NO - yes….but……..

Second stage: Actions Discuss in the group!!!! Discuss in the group!!!! What actions can be taken to come to this ideal idea-department/team? What actions can be taken to come to this ideal idea-department/team? Ask yourself: what will be my active contribution to get there? Ask yourself: what will be my active contribution to get there? Write 5 most needed actions down on a flip-over Write 5 most needed actions down on a flip-over

Creativity management, Idea management, Solution focused approach, Creativ coaching, Brainwriting, Mindmapping, Scenario-development, Strategical planning, Creative procesmanagement, Creativ teambuilding, Creativ workshops, Think -tanks,Techspace processes, Change management Creativity management, Idea management, Solution focused approach, Creativ coaching, Brainwriting, Mindmapping, Scenario-development, Strategical planning, Creative procesmanagement, Creativ teambuilding, Creativ workshops, Think -tanks,Techspace processes, Change management Creativity management, Idea management, Solution focused approach, Creativ coaching, Brainwriting, Mindmapping, Scenario-development, Strategical planning, Creative procesmanagement, Creativ teambuilding, Creativ workshops, Think -tanks,Techspace processes, Change management When competence is a commodity, only creativity will make a difference Edward de Bono Creativity management, Idea management, Solution focused approach, Creativ coaching, Brainwriting, Mindmapping, Scenario.

2010/2011 Because of the crisis Co Creation & Ideamanagement necessary Because of the crisis Co Creation & Ideamanagement necessary Ideamanagement a hit in the radio show Talk of the town Ideamanagement a hit in the radio show Talk of the town Celebrate 30 years Ideamanagement Celebrate 30 years Ideamanagement Workshops at FUJI, TENCE, NFIA, Holland Branding, Ministry of Economic Affairs Workshops at FUJI, TENCE, NFIA, Holland Branding, Ministry of Economic Affairs Project Kill the Crocodil implemented Project Kill the Crocodil implemented Orange Paper Session HAG/RH/SBS Orange Paper Session HAG/RH/SBS

2012 and counting..... Co Creation is necessary Co Creation is necessary Workshops Co Creation always a big hit Workshops Co Creation always a big hit Ideamanagement wanted Ideamanagement wanted Playshops Ideamanagement a lot of fun Playshops Ideamanagement a lot of fun A lot of support by Management Teams A lot of support by Management Teams Employees will keep on coming with ideas Employees will keep on coming with ideas

Rene Blok Rene Blok Hans Michielsen Hans Michielsen