GENERALPARTICIPATIONOTHER What is Gourmet Latino? 1 The Opportunity 4 The 2012 Festival Brands & Restaurants 15

Gourmet Latino is the first socially conscious celebration of Latin gastronomy and culture WHAT IS GOURMET LATINO? Integrated Marketing Platform GL Festival l NYC 2012 Is a yearly showcase of the best cuisines, wines, spirits and products from all corners of Latin America. Our Social Mission We believe it’s possible to enjoy richer experiences and better foods and products, while giving back to those that work so hard to make them available to us. Ways in which we can help: Support Latin talent and its diversity. Help improve the conditions of Latino farmers. Bring high quality, socially responsible products to consumers. Inspire sustainable living for all of those involved in the process. Our Social Partners: 1

WHAT IS GOURMET LATINO? Beyond The Festival GL Website GL Exclusive Events Year-round, Gourmet Latino is building unique experiences and alliances to highlight the diversity and richness of Latin America’s distinct regions and its Tastemasters GL Social Media 2

WHAT IS GOURMET LATINO? The Tastemasters 3

THE OPPORTUNITY 4

Latin Influence in Mainstream America From music, movies, books and particularly food, Latin culture has a large impact on mainstream U.S. From high end specialty food products, as well as premium spirits and wines are making their way into top restaurants and stores. Retailers big and small are seeking more Latin products to add to their mix offering. Latin American Gastronomy Source: 2010 US Census. The Selig Center for Economic Growth. 5 Luxury Travel Business & luxury travelers are looking for rich, authentic and cultural experiences at a great value. WSJ reports Latin America as the big winner in this category with places like Chile, Pantanal in Brasil, Pueblos Mágicos in Mexico and Bolivia’s salt flats, among others, popping up on travel wish-lists.

THE OPPORTUNITY Media Coverage & Press Source: Data based on GL Premier Event. June

THE 2012 FESTIVAL 7

GL Festival l NYC 2012 Food & Drink stations and pavilions El Callejón VIP Tastemasters Bar La Cava Mobile Live Music Series La Gran Plaza Talks & Seminars Authentic Restaurant Week Tastemasters Talk Series Videos & Social Media Guide Book Top Latin Restaurants Authentic Dining Menu Plus, Special Promotions & Drink Offers 8 June 8 June 9 – 17

GL’s opening event will take over NYC’s South Street Seaport. A cultural marketplace and historical waterfront, located in the harbor of the dynamic Lower Manhattan. The Seaport is easily accessible by subway, car, ferry or bus. With its charming cobble stone streets, beautiful city views and an amazing central location, the Seaport will serve as a magical backdrop for La Gran Plaza, inspired in Latin America’s traditional market squares. Alfresco tents will stand along Fulton and Water streets, covering an area of 28,000 Sq Ft. The festival will be of public access. Tickets will be purchased for festival consumption. A percentage of ticket sales will benefit one of our social partners. 9 La Gran Plaza | June 8 The magic of Latin America comes to The Seaport

La Gran Plaza | June 8 Tastemaster Bar The place where our chefs, bartenders and wine experts, will gather to have fun showcasing their craft and interact closely with guests. Mobile Live Music Series Turn your brand into a people’s magnet and engage them during performances. See Participation Opportunities for pricing info. 10 El Callejón VIP Invite guests to explore and live your brand in this charming and exclusive location. From Food & Drink pavilions, to an exclusive VIP area, a Tastemaster Bar and Mobile Live Music Series, this will be an event to remember! Opportunity to DRIVE SALES Opportunity to DRIVE SALES

GL Tastemasters Talks & Seminar Series | June 9-10 Top experts in the world of food and drink, gather to ponder top trends and topics in the world of Latin gastronomy. We offer different opportunities and levels of exposure to promote your brand in front of an experienced audience of trade and media guests. An invaluable opportunity to network and develop strong leads and relationships with key influencers and industry experts. 11 La Gran Plaza |June 9-10 The trade event of the year for those that are involved in the world of Latin food & drink. See Participation Opportunities for pricing info.

GL Authentic Restaurant Week | June From Highlight Flavors & Ingredients, to a Special Featured Cocktail, Wine & Spirits Menu and a GL Authentic Dining Guide, GL Festival offers a unique opportunity to position your brand and products in top Latin restaurants in New York’s metro area, reaching thousands of diners throughout the course of a week. 12 GL Authentic Restaurant Week | June Create brand presence in over 20 top Latin restaurants in New York’s metro area. See Participation Opportunities for pricing info.

Food & Beverage professionals Sophisticated foodies 1,500+ La Gran Plaza 10,000+ Restaurant Week 103+ MM Media impressions in top media* 20+ Top Latin Restaurants in NY & NJ 30+ Top Tastemasters and Experts INDUSTRY & MEDIA CONSUMERS * Projection based on GL Premier Event. June % mainstream consumers 600+ Industry Talks & Seminars 40% acculturated Latinos 13 Overall GL Festival Target & Key Numbers In summary, GL Festival is a premier opportunity to reach Key Influencers from Trade & Media, as well as sophisticated foodies that enjoy a diverse multicultural lifestyle.

14 La Gran Plaza Floor Plan | June 8 Floor plan

Past Participating Brands & Restaurants Restaurants Céntrico Rayuela & Macondo Yerbabuena & Toloache Zarela’s Cucharamama, Zafra & Ultramarinos Palo Santo Fonda Gabbana Calle Ocho Mercadito Industria Argentina & Azul Bistro Sueños Brands Alma Mora Wines Broquel Bonarda Wines Café Juan Valdez Chairman’s Reserve Castries Rum Ilegal Mezcal Cinco Sentidos Wines Chocolate Kekua Chocolate Kallari Combier Liqueur Don Cesar Pisco Del Maguey Mezcal Fortaleza Do Seival Castas Portuguesas Frutas Tropisec Glenfiddich Grand Marnier Juanico Canelones Wines Kalani Liquor La Diablada Pisco Kalani Liquor Leblon Cachaca Licor 43 Machu Pisco Michel Torino Wines Mont Gran Reserva Orbitel USA Portillo Wines Productos Hernán Santa Rita Wines Single Vineyards Wines Sombra Mezcal The Sommelier’s Selection Wines Tanqueray Ten Tequila Chinaco Tequila Don Julio Tequila Partida Tequila Siembra Azul Tequila Siete Leguas Tequila 1921 Trapiche Wines Ypioca Cachaca Zacapa Rum Government-Organizations Mexico Ministry of Culture Ecuador Trade Commission Federación Nacional de Cafeteros de Colombia Colombian Consulate Brazilian Consulate Mexican Consulate 15

CONTACT INFORMATION KAREN URIBE T. (347) MARIANA SUAREZ T. (917) visit us at Join us on 21