Ridin’ Dirty Dirt Bikes Dutch Vap, Ryan Myers, Katie Girmus

R.D.D.B.’s History Ridin’ Dirty Dirt Bikes was originally founded in 1989 by Jillian Myers. J. Myers owned the company for 20 years before she met her demise (trying to land her final flip) and left the company to her nephew, Ryan Meyers. R. Myers decided to make Ridin’ Dirty Dirt Bikes into a partnership with his fellow MotoCross champions, Dutch Vap and Katie Girmus. Ridin’ Dirty Dirt Bikes now provides lessons to beginning dirt bike riders. The company’s office is located in downtown Scottsdale, Arizona. Dirt bike tracks and facilities owned by the company are located outside Phoenix.

Roles of the Partners Chief Executive Officer: Ryan Myers Chief Financial Officer: Katie Girmus Chief Technology Officer: Dutch Vap

Services Provided In the Store Beginning Dirt Bike Classes ◦Two hour group sessions or one hour individual sessions. ◦Teaches how to maintain your bike as well as the fundamentals of dirt bike riding. Intermediate Dirt Bike Classes ◦Two hour group sessions or one hour individual sessions. ◦Teaches the basics of how to race dirt bikes. Advanced Dirt Bike Classes ◦Three hour individual sessions. ◦Teaches how to do jumps, flips, and other exciting tricks. Dirt Bike Safety Class ◦Teaches all skill levels the importance of safety when riding dirt bikes. This class is a requirement for every customer enrolling in RDDB’s classes. ◦Minimum age for all classes is 7 years. Track Rentals ◦Professional riders are able to rent our track when they are in the area.

Products and Services Provided Online Products ◦RDDB stickers and helmets are available for sale through our website. Each of these products have our logo on them and are delivered with promotional information about our company’s services. Services ◦We are a web-friendly company… We provide our customers with the ability to schedule lessons online. There is also an anonymous survey/comment portion of our website for customers to provide feedback.

Our Customers Storefront ◦Our storefront customers consist largely of the younger generation (7-25); people who are agile and excited to learn more about dirt bikes. However, we do have expert riders up to age 35 that rent our tracks. Online ◦In general, parents use our site to schedule lessons for their children and to buy merchandise such as helmets.

Advertising Storefront ◦Bike Safety Seminars at middle schools in the Phoenix area. ◦2 Billboards on the Interstate near the RDDB track. ◦Posters in dirt bike specialty stores in the area. Online ◦Pop-up advertisements on dirt bike gear sites. ◦Listed in yellowpages.com ◦ previous customers with deals that are catered toward their past purchases.

Microsoft Dynamics Software We wanted the CRM over ERP system because we wanted to focus on the customers and we are a customer based company. CRM software will improve our marketing, increase sales, and stimulate our customers interactions. We chose Microsoft Dynamics Software over its competitors, because it is best tailored our mid-market industry at a reasonable cost.

Microsoft Dynamics Software It has sales force automation which would help support sales representatives by localizing client information. Offers strong capabilities in customer service by controlling customer contact information, which helps us respond to customer needs more efficiently. Ongoing application maintenance minimizing your need to manage multiple vendors or internal support resources.

Microsoft Dynamics Software Management is able to make informed decisions while using Microsoft Dynamics Software because the program supplies them with helpful analytics. The program uses a lot visual effects and organization to help the user understand information better. Program can be personalized to users for the role they play in the company.

Microsoft Dynamics Software Microsoft Dynamics CRM is offered both on demand and on premise; we have decided to use the on demand deployment because we are able to access it from any location. We also chose Microsoft Dynamics CRM because it integrates naturally with other Microsoft applications. The cost for the software is $44.00 a month per user.

Microsoft Dynamics Software Other users of Microsoft Dynamics Software are Icebreaker, Safety-Kleen, Scott’s Professional, lawry’s The Rib, Integrated DNA Technologies.

Pros of a CRM Microsoft Dynamics Software is cost effective. It is compatible with other programs. It offers personalization for the users for each position of the company. It uses visual effects and organization to help the user understand the information better. It has a functional and secure cloud presence.

Cons of a CRM Initializing and maintaining the system impedes upon normal business routines by learning a new system. Its not as compatible with other non- Microsoft programs. Part of the program is not customizable, which can be a problem for large companies trying to connect to their original customer database. Security can be a problem when dealing with a third party.

Ridin’ Dirty and Microsoft Dynamics Software Microsoft Dynamics will allow our company to become more knowledgeable about our customers. Will be better able to provide more efficient services to our customers and increase their loyalty. As managers we can make better decisions because of the analytics the software provides.

Advertisement Revenue Model We plan on using an advertising revenue model to expose our customers to products that would be useful in conjunction with our services. These advertisements will be bought by companies that sell dirt bikes and dirt bike gear.

Sales Revenue Model We plan to use a sales revenue model to sell and promote our dirt bike lessons and few products to customers online.

RDDB’s Facebook Page Our Facebook page has all the information about our company. We are “friends” with previous customers, which allows them to comment on our page about our services and products. This allows us to both connect with our customers and gather feedback about Ridin’ Dirty Dirt Bikes. We can also promote different dirt bike events to the dirt bike community, such as races and other competitions.

Powtoon Powtoon is a great application that enables its users to create more exciting presentations for use in business. This is an awesome way to engage our customers in their lessons; we can make informational videos that keep their attention. It is also efficient for us as a business because the application does most of the work for us and it is free.

AlertGrid AlertGrid is an application that notifies business administration when something goes wrong. This would be useful for us because the app would notify managers when our computer system is down, helping us fix our problem faster. Being notified about these problems will allow our company to shorten our downtime.

LiveRail This application will distribute our advertisement videos across the internet to relevant locations that will help us attract customers. An advantage of this app is that we would only pay for the service when someone watches our ad. By having this app, our advertisements would reach customers that we may not have been able to come in contact with otherwise.

References AlertGrid. (2010). Instant notifications for events received from your systems. Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education LiveRail. (2012). Online Video Advertising Runs on LiveRail. Software Advice, Inc. (2012, August). Microsoft Dynamics CRMSoftware. namics-crm-profile/ Powtoon. (2012). Brings Awesomeness to Your Presenations. Williams, David M. (2012, January 17). Review: Microsoft Dynamics CRM. computing/52316-review-microsoft-dynamics-crm