© 2014    1 Gabriel Dusil Chief Marketing & Corporate Strategy Officer Visual Unity Global a.s.

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© 2014    4 Video is used to attract new subscribers  Maintain loyalty through Enhanced Features & User Experience (UX)  Large & relevant content libraries justify subscription price Video is used to sell retail products  Sell more product with Demos, Ads, Testimonials, Employee Content  Training Conferencing, Corporate & CEO Announcements

© 2014    5 Increased Profit Increased Revenue Launching New Services Streamline Workflow Higher Client Satisfaction Efficient Supply Chain

© 2014    6 Hardware  Software Purchase  Integrate  Operate Service Level Agreement Purchase  Integrate  Operate

© 2014    7 HW Staff Digitize Storage HWSW Management SW People Gateway Legal Services Development App SW IngestLive Analog Digital Transcode Process HWSW Process Dashboard CRM MAM HW Recommend HW SW Protection Payment SW CDN HW SW Maintain Multiscreen Maintenance SW Process Technology Staff Process Legend © 2014    7

© 2014    8 Brand  Image  Credibility  How important is Trust to your subscribers? Disaster Recovery  Data Loss  Is content quickly restorable? Down Time  How fast can you recover?  Backup  Redundancy  Repairs Security  Content at Rest  Content in Motion   Digital Rights Management  URL link protection  Authentication Legal Liabilities  How liable are you if media is lost or stolen?  Subscriber Agreements  Content Rights

© 2014    9 CRM Storage Gaming Music Messaging Productivity Social Networking

© 2014    10 Video Editing Video Entertainment Metadata Databases Social Networking Video Delivery Video Hosting Video Conferencing

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© 2014    12 Reliability Concerns  Internet Bottlenecks  Upload vs. download  Single point of failure  Latency Up-time Control Concerns  “Ownership”  Disconnected from assets Cost Allocation  Capital vs. Operating Ego  “Their goal is to Increase their personal power & stature by amassing departments, info & head count”* * Entrepreneur.com, “Is Your Managerial Ego Too Big?” by Joe Robinson, 11 th April 2014,

© 2014    13 cz.linkedin.com/in/gabrieldusil

© 2014    14  Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation":  Investing in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets. Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.

© 2014    15  Fear Uncertainty Doubt, 2nd Screen, Broadcast, Connected TV, Digital Rights, Digital Video, DRM, Gabriel Dusil, Internet Video, Linear Broadcast, Linear TV, Multi + screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Search + Discovery, second screen, Smart TV, Social TV, Television, TV Everywhere, Video Streaming, Visual Unity Global, Return On Investment, ROI, Total Cost of Ownership, TCO,