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2 CBS Corporation CBS Companies – Simon & Schuster, Outdoor, Radio, Showtime… No Medical Director – work with all stakeholders –PBM, Health Plan, NCQA, NYBGH, HAF… 16,000 active benefit eligible employees 55,000 retirees 57% male, average age is 41 Medical contributions are based on salary tier Trend is an issue Time is the biggest obstacle

3 Goals, Challenges & Opportunities #1 Goal: Create a Culture of Health at CBS Short-term goal: Create program awareness Long-term goal: Reduce health risk prevalence and medical cost trend Challenges –Employees think they are in good health: 96% of participants say they are in good, very good or excellent health (50% are overweight, 10% smoke…) –Different cultures among companies –Wellness was a new arena for CBS –Strict budget & resource allocation Opportunities –Providing employees with the opportunity to learn more about their health –Senior leadership supporting the effort, and investing in employees through this program

4 Engagement Strategy Incentive strategy –10% discount Biometrics strategy –Onsite screenings at time of Health Assessment Vendor integration initiatives Leverage and optimize existing resources and relationships –Pharmaceutical Companies Communications strategy –Communicate through all available channels

5 Healthy Partnership Program Launched Fall, 2007: –Annual Health Assessment –Telephonic lifestyle coaching –Onsite health fairs with biometric screenings January, 2008: –Launch of CBS Online Benefits Portal –Single sign on –Design communications based on first health assessment results –Now have data necessary to “sell” expansion of the program “Great job…now how do we reach everyone?”

6 Healthy Partnership Program Expansion / Web –Video Message –Webinars Desk Drops –Health Fair in a Bag –Healthy Recipe Card Mail –“You the Smart Patient” –Infant CPR kits – Healthy Pregnancy Program –Flu – key tags CBS & You employee portal –Scavenger Hunt Onsite –Health Fairs Expanded fairs each year reaching more locations and divisions Information tables where we can’t do full health fairs –Weight Watchers at work –Skin Cancer Screening –Seminars – colonoscopy, eldercare, dental health… Local Events – mammography, prostate exams

7 Video Message Demo

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9 CBS & You: Engagement Results Maintained 55% or higher Health Assessment participation each year since launch 161 participants quit smoking between 2007 and 2008 campaigns. Estimated savings on just medical costs would be $261,303 per year! (CDC) 89% of employees felt more positive about working at CBS because of these programs Onsite screenings allowed for early detection: 1 participant with melanoma, 1 participant stage 1 breast cancer Of those eligible for telephonic coaching and agreed to be contacted, 25% have enrolled into a program thus far* –Weight, exercise and stress most popular *2010 program data

10 CBS & You: Three-Year Cohort Results 2007 – 2009 health assessment data Participants in cohort – 4,704 3% positive movement from “high/very high (5 or more risks) to low/moderate (<5 risks) risk category Average # of risks per person decreased from 3.9 to 3.6 Positive risk movement in all risks areas except blood sugar & exercise

11 CBS & You: Key Take-Aways Understanding the culture of our organization, and realizing its potential impact on overall engagement of our population has been critical to our program’s success Even if your budget allows for only a health assessment and minimal interventions, you can significantly impact the health status of your population by influencing your culture Helping employees understand that their health is an organizational priority can drive personal health priorities By weaving health into the fabric of the culture, risk can be managed much more successfully

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