Amy Mitchell Deputy Director Pew Research Center’s Project for Excellence in Journalism The Future of the Press: Challenges & Opportunities.

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Presentation transcript:

Amy Mitchell Deputy Director Pew Research Center’s Project for Excellence in Journalism The Future of the Press: Challenges & Opportunities

92% GET NEWS FROM MULTIPLE PLATFORMS People Today are News Grazers

HOW MANY NEWS SITES USERS VISIT DAILY But not Aimless Wanderers

HOW OFTEN USERS GET NEWS OR INFORMATION FROM SOURCES News Online is Frequent…

56% BEGIN WITH A NEWS AGGREGATOR OR PORTAL Social… Search-based…

3 MINUTES 6 SECONDS PER SESSION …and Quick

26% OF AMERICANS ACCESS NEWS ON THEIR CELL PHONES Going Mobile

Newspaper Circulation in Decline

Print Advertising Revenue in Greater Decline

Classified and Retail Advertising Tumbles

1. DECOUPLING OF NEWS AND ADVERTISING 2. NO DOLLAR FOR DOLLAR VALUE 3. 79% NEVER CLICK ON ADS FROM NEWS SITES Online Advertising Revenues Fall Short

Print Ads Account for 90% of Total Ad Revenue

STAFF DOWN BY MORE THAN 30% SINCE 2000 $1.6 BILLION LOST IN PRINT NEWS BUDGETS SINCE 2006 ½ OF STATES NO LONGER HAVE STAFF IN D.C. Newspaper Newsrooms Shrinking

Shrinking News Content

PARTNERSHIPS PRO – AM RELATIONSHIPS FREELANCE REPORTERS NON-NEWS REVENUE STREAMS New Experiments SAVED BY THE TABLET?

JOURNALISM AS A SERVICE Journalism in the 21 st Century

1. AUTHENTICATION 2. A WATCH DOG 3. WITNESS BEARER 4. FORUM LEADER 5. SENSE MAKING 6. SMART AGGREGATION 7. EMPOWERER 8. ROLE MODEL Eight Functions of Journalism

Amy S. Mitchell Deputy Director Pew Research Center’s Project for Excellence in Journalism Journalism.org The Future of the Press: Challenges & Opportunities