1 Corporate Communication

2 Identity VisionLogos

3 Communication Channels Written –Letters –Advertisements –Billboards Speaking –Advertisements –Corporate meetings

4 Advertising TelevisionRadioMagazinesInternetBillboards

5 Memorable Advertisements The Geico Insurance Lizard and cavemen Kellogg’s Tony the Tiger and Frosted Flakes Citibank Identity Theft AFLAC Duck Verizon Can you hear me now? commercials

6 Media Relations Where is media focus? Responding to media –Cultivate relationships –Be cognizant of deadlines Can a media department manage the interview? –Try to find something out about the reporter –View/read a couple of latest stories –Anticipate what questions might be asked –Be able to succinctly state facts of your story

7 Image Insurance Positive image Support of community activities Active public relations

8 Employee Communication Purpose –Vision –Branding Newsletters/MagazinesIntranetHandbooks Employee related issues

9 Investor Relations Objectives Annual report Proxies Investment portfolios Brochures/pamphlets

10 Crisis Communication Pre-crisis preparation Stages of Crisis Crisis Communication

11 Crisis Communication Stages of Crisis –Prodromal (warning) stage –Acute –Chronic –Resolution

12 Crisis Communication Pre-crisis preparation –Vigilance –Preparation –Crisis management teams

13 Crisis Communication No comment Incorrect information Designated spokespersons

14 References Paul A. Argenti, Corporate Communications, (Mcgraw-Hill Companies, Inc., New York) Michael Z. Hackman and Craig E. Johnson, Leadership, (Waveland Press, Illinois) pp