TKK / T-109.4300 / Aape Pohjavirta Mobile Application Development case Sendandsee mobiprint™ History Target Market & Positioning Product Overview CASES:

Slides:



Advertisements
Similar presentations
IBM WebSphere Everyplace Access for Multiplatforms Managing the e-business Customer Experience.
Advertisements

Company Name Sample Template Presenter Name
Lecture 2 - Revenue Models
Chapter 3 E-Strategy.
CANE MEDIA Presented by Akhona Ngwane September 2013.
On Device Portals Presented By:. Mobiletain & The On Device Portal Consortium The ODPC was formed by Mobiletain/B2 Group to: Further the advancements.
Transforming Content Archives Into Rich Data/Business Information ALM Media Ellen Siegel VP, Licensing & Business Development.
Interactive Brand Development supported by Mission Critical Systems.
Advance Analytics Capabilities
Mobile TV Securing Mobile Services Lital Marom Product Manager
Eirplay (c) 2009 Web 2.0 and Games The contents of this plan are confidential and are not to be reproduced with express written consent.
“Topo centras” E- Marketing plan Presented by Gediminas Sumyla.
BUSINESS VALUE WEBS. EVOLUTION FROM VALUE CHAINS TO VALUE WEBS.
The Future of Digital Publishing AAMP Conference 2014 Kevin Kennedy and Shaun Mehr October 3, 2014.
Relationship Marketing. Mass Markets Historically large-scale mass production and distribution methods adopted. Cost-efficiencies drove prices lower.
COMPUTER APPLICATIONS TO BUSINESS ||
Digital Rights Management 5th Annual Wireless Java Conference January 21-23, 2004 Kevin Mowry, Motorola Chair, OMA Download and DRM group.
IT Job Roles Task 20. Software Engineer Job Description Software engineers are responsible for creating and maintaining software of various different.
Business Overview. What is Venzo Digital? A award-winning web platform that helps people sell music & apps on iTunes for free! We operate on a freemium.
Mobile Monetization. TIMWE at a glance 2 Overview Offered Solutions 3 TIMWE Solutions TIMWE Services Mobile Marketing Mobile marketing campaigns and.
Copyright © 2006 ClearSky Mobile Media, Inc. Planning Mobile Entertainment Strategy Planning Your Mobile Entertainment Strategy.
ABOUT US WHO WE ARE WE ARE YOUR OUTSOURCED DIGITAL MARKETING DEPARTMENT We are a Full Digital Marketing Agency headquartered in London, United Kingdom.
Share common characteristics and priorities Architecture / Engineering / Construction & Real Estate Media and Entertainment Professional Services.
A powerful, unique (patent pending) website that pulls together everything businesses and projects need for success: Crowdsourcing Crowdfunding Social.
Bruce Vandenberg - Director of Interactive Media - Confidential - © Celador International 2004 The Anatomy of a Perfect Relationship Bruce Vandenberg Director.
Internet Trust Defined. Delivered. Electronic Business the Way It Was Meant to Be.
Socialize Your Brand & Connect With Real People Social Media Optimization.
Thoughts on Next 3 Slides
CallsFreeCalls.com If you want to get SUCCESS - Use FREE CALLS and do your BEST!
Mobile data. Introduction Wireless (cellular) communications has experienced a tremendous growth in this decade. Most of the wireless users also access.
Business Development to Drive Growth Lois Ritarossi, Senior Consultant Phone:
SureWaves Confidential. For private audiences only. Distribution, reproduction, copying of content or any other reuse is prohibited..
Digital Marketing
Strategic Marketing For The Web Professional Web Services Internet Growth Amount of Information Technology Improvements Customer Relationship Management.
1© Nokia Siemens Networks 2011 To change the document information in the footer, press [Alt + F8] and use the „Nokia_Siemens_Networks_–_Change_Document_Information“
Key Technology Enablers for Mobile Value-Added and Content Services - MMS, Java and XHTML OFTA Hong Kong, Marko Keskinen Nokia Mobile Phones.
Keeping on Top of Technological Trends and Uses of Existing Technology Daniel L. Appelman Heller Ehrman LLP.
This presentation outlines the following: How we believe we can help Electronic Marketing Strategy Marketing Overview SMS Marketing Overview Electronic.
Module 3: Business Information Systems Chapter 8: Electronic and Mobile Commerce.
The Eyeblaster ACM Advertising Campaign Management.
Managing the Ecosystem Optimize Magazine By Marco Iansiti Presented by: Noha Zaki.
DisruptionDisruption Empower frontline staff, expand self care capabilities and provide consistency across channels. Design and execute new campaigns.
Copyright Frost & Sullivan Mobile Digital Rights Management: Managing Rights, Managing Revenues Interactive Analyst Briefing Allison Webb 12 March 2003.
Sitefinity Partner Program
Seamless Mobility: Michael Wehrs Director of Technology & Standards Mobile Device Division, Microsoft Corp. Wireless Software Innovations Spurring User.
The Future of Financial Marketing Paul Rapino Sr Director Microsoft Advertising Vertical Industry Solutions Presented at the Journal of Financial Advertising.
CONFIDENTIAL SPE Service Opportunities Draft 4. page 1 Traditional Studio Content and Distribution Businesses are Fragmenting Studio User Generated Games.
Company Profile Noatel S.p.A. is a company specialized in Digital Content & VAS Services. The Group designs, develops and distributes digital content.
What’s a mobile app? A mobile app is a software program you can download and access directly using your phone or another mobile device, like a tablet.
Marketing and business model
1 BSG LeatherLink Make IT Happen. 2 BSG LeatherLink About - BSG LeatherLink Founded and run by professionals with experience in Leather industry – 47.
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
With xTV, Quickly Build Your Enterprise.TV Network, a Single-Destination, Real-Time Stream of Information to Inform Customers, Employees, Partners & Investors.
We are India's leading directional media marketing company enabling business discovery. Pioneers in discovery of platforms across B2B,B2C & C2C search,
CONFIDENTIAL SPE Service Opportunities Draft. page 1 Traditional Studio Content and Distribution Businesses are Fragmenting Studio User Generated Games.
We are India's leading directional media marketing company enabling business discovery. Pioneers in discovery of platforms across B2B,B2C & C2C search,
| | Ralph Bunche Road Elgon Court Block D1 Upperhill,Nairobi, Kenya SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES.
Sharing makes life beautiful ARKUDA STB SOLUTION.
Joomla Bird ! Joomla Bird is a Web Design, Consultancy and Software Development Company catering to the wide range of clients globally.
Slide 1 Software Construction Software Construction Lecture 3.
Concept and Context of CRM
CONFIDENTIAL SPE Service Opportunities Draft. page 1 Traditional Studio Content and Distribution Businesses are Fragmenting Studio User Generated Games.
CONFIDENTIAL AND PROPRIETARY. Overview A Global Cloud-Based Software Company Provider of a Cloud Business Management solutions to the SMB and divisions.
Sharing makes life beautiful
© 2016 Global Market Insights, Inc. USA. All Rights Reserved Fuel Cell Market size worth $25.5bn by 2024Low Power Wide Area Network.
SmartHOTEL Solutions Powered by Microsoft Azure Provide Hoteliers with Comprehensive, One-Stop Automated Management of All Booking Channels MICROSOFT AZURE.
© 2016 Global Market Insights, Inc. USA. All Rights Reserved Chatbot Market to reach $1.34bn by 2024: Global Market Insights Inc.
Carrier Wi-Fi Market
LP+365 App Transforms Office 365 into a Learning Management System That Promotes Digital Literacy and Encourages All Students to Develop Together OFFICE.
CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES
Presentation transcript:

TKK / T / Aape Pohjavirta Mobile Application Development case Sendandsee mobiprint™ History Target Market & Positioning Product Overview CASES: Kauppalehti Mobiili+ Helsingin Sanomat Mobile media consumption development Business models & Success factors Q&A

TKK / T / Aape Pohjavirta History Sendandsee was founded in 2003 as the commercialisation of a three-year research and development project that studied visual content and next- generation mobile services consumption in over 50 countries. The Company established itself as a distributor of visual content it licensed from rights-owners and distributed through different types of sales channels to mobile end-users. Sendandsee made a strategic decision not to focus on the Mobile Music or Mobile Games niches, as those were analysed to be areas that will most likely be controlled by players in existing music and game industries in the foreseeable future. Sendandsee exited from the visual content business in 12/05.

TKK / T / Aape Pohjavirta History (cont’d) The decision to focus on visual content was important for research into the future of Mobile Media, as all mobile users of visual content were potential customers for richer media content. In October 2003 Sendandsee decided to develop a “ Mobile Publishing ” product. Sendandsee ’ s strategy was to launch its own Mobile Magazines and expand their distribution, and then to mobilize ” real-world ” Magazines with its technology. Sendandsee is focused on and has been successful in executing its strategy as it has been able to license, sell, and deliver systems based on the mobiprint technology to leading publishing companies and global technology companies.

TKK / T / Aape Pohjavirta Sendandsee - strategic insights & success Sendandsee ’ s soul is built on a few insights: ” Act global ” – a key building block of the operation No globalisation strategy – just tactics and actions After first year business relationships in over 30 countries Global success does not require local success!

TKK / T / Aape Pohjavirta Target Market & Positioning Mobile Media is being born, created by a combination of people’s desire to live their lives free from location-based infrastructure, emergence of smarter mobile handsets and faster mobile networks, and better application design environments. Previous births of ”new media varieties” [radio, TV, Desktop Publishing, Internet etc.] have created great business opportunities for existing and new industry players. The successful companies have as a rule had a position of an enabler of new business from existing processes within the industry. Success in the mobilization of media, will come to those who act as enablers of new business to multiple adjoining peer groups: Media companies, Publishers, Telecom Operators, Software companies etc.

TKK / T / Aape Pohjavirta Target Market & Positioning (cont’d) Digitalized production & distribution TV IndustryPublishing Industry Rights Owners Licensors Software products & technologies Hardware products & technologies CLASSIC MEDIA: Distribution Advertising Revenues Marketing sendandsee MOBILE MEDIA: Distribution Advertising Revenues Marketing enables

TKK / T / Aape Pohjavirta CASE: Textbook approach produces disaster Target: Mobililizing newspapers & magazines in the USA First approach: Use of a professional consultant with great contacts, let him show the product to established media industry members Result: Everybody praises the solution, wants more features, but especially direct access to distribution [end-users] Second approach: Establish a partnership with a BIG distribution partner and add it to the First approach Result: A small technology company is battling to get BIG players to get their egos sorted, to work together End result: No business – just money ”invested into market study”

TKK / T / Aape Pohjavirta Target Market & Positioning (cont’d) COMPUTER Industry PUBLISHING Industry TV Industry SOFTWARE Industry TIME & MARKET Growth Scale Quality Cannibal ization ”BIG” Computers Personal Computers Mobile appliances Real publications Internet Mobile publications TV Internet TV Mobile TV ”Production” SW UI & Transport SW Mobile SW ”The Mobile Promise”

TKK / T / Aape Pohjavirta Target Market & Positioning (cont’d) VoiceSMSWAP MMS J2ME ”Smart Phones” ”Media Phones” InternetBBS Client/ Server JavaOpen Source GPRS DTP / DTV wwwWAP Internet TV Mobile TV Mobile Publishing Person-to- person messaging B&W graphics, ringtones 1 st subscription services real visual content games real music Mobile Publishing Mobile TV

TKK / T / Aape Pohjavirta mobiprint™ overview Sendandsee provides tools for mobilization of digital media and brands - current focus on newspapers & magazines. mobiprint™ technology enables publishing of existing digital media to mobile phones and creation of cross-media services. Services created with mobiprint create a streamlined end-to- end user experience for media content.

TKK / T / Aape Pohjavirta mobiprint™ overview (cont’d) mobiprint ™ authoring system mobiprint ™ authoring system content managementcontent mobilizationcontent delivery 3rd party content management systems 3rd party content management systems 3rd party media browsers 3rd party media browsers external content feed (rss / xml ) external content feed (rss / xml ) mobiprint ™ publishing server mobiprint ™ publishing server mobiprint ™ media browser mobiprint ™ media browser

TKK / T / Aape Pohjavirta mobiprint™ overview (cont’d) mobiprint service enables the creation of branded mobile publications to mobile users. mobiprint user experience is faster and more enjoyable than online browsing. Mobile publications enable additional revenue generation from current media content. Service model enables fast implementation with low investments.

TKK / T / Aape Pohjavirta CASE: Kauppalehti Finland's leading daily business and financial newspaper, Kauppalehti, implemented its Mobiili+ service using mobiprint. The service brings subscribers daily news as well as access to other mobile services such as real-time stock quotes and external wap-services. "Mobiili+ combines our services in one easy-to-use interface for mobile users, supporting the development of services which can be used regardless of time and place. It also enables interactive advertising in the mobile media.” Markku Kiuru, Kauppalehti Vice President The advertising capability in mobiprint™ can be tailored case by subscriber case according to interests, location or other criteria, and allows direct response and payment using premium SMS or other suitable methods. The advertising content will be integrateable with existing digital advertising management systems during H1/06. Solution: Direct integration into the digital production system used within the publishing group. Delivered to end-users as Kauppalehti's own service and through Nokia Media Channels.

TKK / T / Aape Pohjavirta CASE: Helsingin Sanomat Scandinavia's largest daily newspaper implemented its latest mobile service using mobiprint. The service brings subscribers the latest news when they are created in six categories. "mobiprint offers a completely new intuitive mobile user experience. Its usability design really takes into consideration the modern day newspaper user, and finally makes it possible for the general public to adopt mobile content services.” Anders Stenbäck, Business Development Manager at Helsingin Sanomat Solution: Direct integration into the production system used within the Sanoma Group. Delivered to end-users through Nokia Media Channels.

TKK / T / Aape Pohjavirta Mobile media consumption - Driving factors Mobile terminal lifecycle: - End-user terminal turnaround time mths - Driven by subsidized terminals [MNOs] End-user behaviour: - Usage of new services grows through viral - Usage development follows TAM [Technology Acceptance Model] - New services reach large masses in mths - Services drive the development, not technical capabilities Service footprints: - New service launches reach critical mass in subscriber space in 6-12 mths - Success require adequate marketing Mobile Media Usage: Critical waypoints Future terminal compatibility Service launches Service marketing

TKK / T / Aape Pohjavirta Mobile terminal lifecycle Mobile terminal lifecycle: - End-user terminal turnaround time 6-24 mths - Driven by subsidized terminals [MNOs] High usage user groups: InnovatorsEarly AdaptorsEarly Majority Smart PhonesSymbianSymbian [Symbian]Advanced J2MEAdvanced J2ME Future terminal compatibility

TKK / T / Aape Pohjavirta Service footprints High usage user groups: InnovatorsEarly AdaptorsEarly Majority Smart PhonesSymbianSymbian [Symbian]Advanced J2MEAdvanced J2ME Service footprints: - New service launches reach critical mass in subscriber space in 6-12 mths - Success requires adequate marketing Service launches

TKK / T / Aape Pohjavirta End-user behaviour High usage user groups: InnovatorsEarly AdaptorsEarly Majority Smart PhonesSymbianSymbian [Symbian]Advanced J2MEAdvanced J2ME End-user behaviour: - Usage of new services grows through viral - Usage development follows TAM [Technology Acceptance Model] - New services reach large masses in mths - Services drive the development, not technical capabilities Service launches Service marketing

TKK / T / Aape Pohjavirta Business models & Success factors - “mobile” media Mobile customers become mobile media consumers In the mobile media market roles will be defined by media: Critical issues: Brand recognition Marketing Integrability Distribution Accessability In the mobile marketspace the media industry is looking for: Great consumer accessability with high discovery factor Cost-effective distribution channels Flexible integration with varying business logics Easy integration with existing production systems Mobile Value Chain -> Distribution Channel Only?

TKK / T / Aape Pohjavirta Business Models & Success factors - who helps you? Big partners: Slow in their reactions ”Desire to own” a part of the mindset May impact your business greatly Partnerships very risky for small players Small partners: Fast in their reactions Love the idea of not having to invest into R&D or implementation Impact often fast but not lasting Partnerships Claim: Look for partners who can generate new business from their existing processes and customers with your solution / service – those are the ones who will be your greatest help!

TKK / T / Aape Pohjavirta Summary There is a 95% probability that you will fail The 5% who ”Make it” are destined to be acquired by someone who is: Big: slow, hesitant, defensive Small: chaotic, uncertain future awaits Once you ”Make it” there is a 95% probability that someone: claims that you are infringing on their IPR / patents copies your product / service with bigger / better resources Nothing is more difficult than boosting, bringing up, and breeding a global success from one product / service – enjoy the ride!