Indicator 1.01 (4%) – Investigate typefaces and fonts. Essential Standard 1.00 (23%) – Understand desktop publishing (B2). Indicator 1.01 (4%) – Investigate typefaces and fonts.

Multimedia & Webpage Design Typography Multimedia & Webpage Design

Useful Websites 1.01 http://new.typographica.org/ http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg

Desktop Publishing Involves using a desktop computer and publishing software to create documents for publication. Some examples of Desktop publications include: Flyers Newsletters Magazine and Newspaper Articles Advertisements Proposals Brochures Business Correspondence Letterhead Business cards Envelopes

The Target Audience Publications are created to convey a message to the intended audience, called the target audience. The target audience will determine the: Language used. Typefaces used. Colors used. Graphics used.

Typography Many publications will contain a large amount of text to deliver the message. It is important to understand a few basic guidelines for working with text and typography. Typography refers to the design of the characters and the way they are presented on the page.

Typefaces, Fonts, and Font Families A typeface is the basic design of a character. Each typeface has a design for each letter of the alphabet, numbers, punctuation symbols and may contain other symbols. Example: Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+-=?,.:”’; Click here for more examples of typefaces. http://typographica.org URL: http://typographica.org

Typeface Categories Typefaces can be divided into four main categories. Serif Sans Serif Script Decorative/Ornamental

Serif Typefaces Have attributes or strokes at the tips of the letters called serifs. Examples:  Bodoni  Courier  Goudy  Times New Roman Used for body text in printed publications.  Business correspondence  Book text Magazine article text  Newspaper text Newsletter text Recommended sizes for body text are 10 to 12 points. k

Serif Typefaces

Sans Serif Typefaces There are no attributes (serifs) at the tips of the letters. Examples: Arial  Gill Sans Berlin Sans  Verdana Used for very large or very small text and for digital display. Webpages  On-screen display Headings  Tables Captions  Headlines k

Serif vs Sans Serif Typefaces The ends of each character do not have attributes (serifs)

Need To Know Serifs make it easier for the reader’s eye to recognize the difference between letters more quickly. Thus, serif typefaces are better suited for body text of printed material. However, sans serif fonts are easier to read on monitors so webpages will use sans serif typefaces for body text.

Decorative/Ornamental Typefaces Designed strictly to catch the eye Should be used sparingly. Can be hard to read. Examples Chiller  Broadway Webdings  engravers MT Used for decoration. Headlines on flyers or advertisements. Webdings can be used for symbols in logos.

Script Typefaces French Script Appear to have been written by hand with a calligraphy pen or brush Should never be used to key in all caps. Example French Script Uses Formal Invitations Place cards Poetry Announcements

Fonts It’s easier to understand fonts if you begin with the original definition of a font. Before desktop publishing, people called ‘typesetters’ set the type by hand using moveable type. Each character was a separate block of metal. The letters were “set” on the layout to form the text. Each typeface had a complete set of metal characters for each size, weight, etc. Click here for an image on Wikipedia http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg Just for fun: Try to read what it says and figure out the meaning.

Fonts Continued Each different size or weight required a completely separate set of metal characters. Each metal set of characters was kept in its own drawer and was called a type font. So a font is the specific size, weight and style applied to a typeface. Examples: Arial, bold, 12 point Arial, italic, 14 point Arial, 10 point

Font Style The font style refers to the slant, weight and special effects applied to the text. Examples: Bold Italic Underline Shadow Outline Small Caps

Font Families A font family is the different sizes, weights and variations of a typeface. Examples: Arial Arial Black Arial Narrow Arial Rounded MT Bold

Rules for Journal Entries Must be in INK! Top Right of Every Page Name Date First line should be activity title – always include the number. Write ALL information (questions and labels) May write on back of page. Always number as indicated

Activity 1.01 Typography Graphic Organizer (Journal) May use the 1.01 Typography PowerPoint. For more examples of Typography, visit the website http://new.typographica.org/. Questions on slides that follow:

1.01 Typography Graphic Organizer Write questions and answers. Number accordingly. What is a typeface? What is a font? What is a font style? What is a font family?

1.01 Typography Graphic Organizer Four Typeface Categories 5. Serif Characteristics: Serif Examples: Serif Uses:

1.01 Typography Graphic Organizer Four Typeface Categories 8. Sans Serif Characteristics: 9. Sans Serif Examples: 10. Sans Serif Uses:

1.01 Typography Graphic Organizer Four Typeface Categories 11. Decorative/Ornamental Characteristics: 12. Decorative/Ornamental Examples: 13. Decorative/Ornamental Uses:

1.01 Typography Graphic Organizer Four Typeface Categories 14. Script Characteristics: 15. Script Examples: 16. Script Uses:

Activity 1.01 It’s All in the Category (Journal) Classify each typeface according to the typeface category to which it belongs. May use the Internet and the 1.01 Typography PowerPoint for help.

1.01 It’s All in the Category Typeface Category 1. Cambria 2. Arial 3. French Script NT 4. Baskerville Old Face 5. Verdana 6. Broadway 7. Webdings 8. Chiller 9. Lucida handwriting 10. Century Schoolbook Note TO Teacher CHECK ON SCHOOL COMPUTER

Activity 1.01 Typeface Categories and Their Uses (Journal) Complete the activity by selecting the appropriate typeface category for each task. May need to refer to your notes from the 1.01 Typography Graphic Organizer.

1.01 Typeface Categories and Their Uses Jessica is writing a book detailing how to open a new business. The book will be distributed in hard copy format at retail stores across the United States. Which typeface would be appropriate for her to use for the body text? Typeface Name – Example: Times New Romans Typeface Category – Example: Serif

1.01 Typeface Categories and Their Uses 1. Jason is creating invitations to his graduation to mail to his family members. Which typeface would be appropriate for him to use for the text? 1A: Typeface Name – Example: 1B: Typeface Category – Example:

1.01 Typeface Categories and Their Uses 2. Jimmy is creating a website for his FBLA chapter. Which typeface would be appropriate for the bulk of the text in the body of the webpage? 2A: Typeface Name – Example: 2B: Typeface Category – Example:

1.01 Typeface Categories and Their Uses 3. Janet is creating a flyer advertising her company’s Halloween party. Which typeface would be appropriate for the heading of the flyer? 3A: Typeface Name – Example: 3B: Typeface Category – Example:

1.01 Typeface Categories and Their Uses Jeff is the editor of his school’s newspaper which is printed and distributed once each month. Which typeface would be appropriate for him to use for the body text in the articles of the newsletter? 4A. Typeface Name – Example: 4B. Typeface Category – Example:

1.01 Typeface Categories and Their Uses Jeannette is creating a flyer advertising her FBLA chapter’s car wash fundraiser. Which typeface would be appropriate for her to use for the heading of the flyer? 5A: Typeface Name – Example: 5B: Typeface Category – Example:

1.01 Typeface Categories and Their Uses Jeff is the editor of his school’s newspaper which is printed and distributed once each month. Which typeface would be appropriate for him to use for the headings of the articles? 6A: Typeface Name – Example: 6B: Typeface Category – Example:

1.01 Typeface Categories and Their Uses Janice is creating invitations to her school’s prom to give to the seniors. Which typeface would be appropriate for her to use for the text in the invitation? 7A: Typeface Name – Example: 7B: Typeface Category – Example:

1.01 Typeface Categories and Their Uses Jean is creating an advertisement to run in various magazines advertising her store. Which typeface would be appropriate for her to use for the heading on the advertisement? 8A: Typeface Name – Example: 8B: Typeface Category – Example:

1.01 Typeface Categories and Their Uses John is writing an article that will be printed in a magazine. Which typeface would be appropriate for him to use for the body text of the article? 9A: Typeface Name – Example: 9B: Typeface Category – Example:

1.01 Typeface Categories and Their Uses 10. James is placing a caption beneath an image in his FBLA chapter’s scrapbook. Which typeface would be appropriate for him to use for the caption? 10A: Typeface Name – Example: 10B: Typeface Category – Example:

Typeface Spacing Monospace Proportional Leading Kerning Tracking

Monospaced Typefaces Each letter takes up the same amount of space regardless of the letter size. Advantages Easier to see thin punctuation marks. Similar characters look more different. If limited to a certain number of characters per line, each line will look alike. Used often in computer programming and biology Courier is monospaced

Proportional Typefaces The amount of space each character takes up is adjusted to the width of that character. Therefore, an i is not as wide as an m and receives less space. Advantages Does not take up as much space as monospaced typefaces. Easier to read. Used in most documents and publications. Times New Roman is proportional

Proportional vs. Monospace

Leading The vertical spacing between lines of text. Pronounced “led-ding.” In most software programs, it is referred to as line spacing. In Desktop Publishing, it is still referred to as leading because typesetters used long pieces of lead between the moveable type to create blank lines between the text. http://designingfortheweb.co.uk/book/part3/part3_chapter14.php Teacher note: A good website to investigate for more information for yourself or for your students: http://designingfortheweb.co.uk/book/part3/part3_chapter14.php

Leading Continued If there were no space between the lines of text, the letters would touch the lines above and below them and would be extremely difficult to read. Used to: Slightly increase or decrease the length of a column of text so that it is even with an adjacent column. To make a block of text fit in a space that is larger or smaller than the text block.

Leading Look in the nook to find the book that you borrowed to read. Leading (vertical spacing between lines of text)

Kerning Horizontal spacing between pairs of letters Used to add or subtract space between pairs of letters to create a more visually appealing and readable text. BOOK – before kerning. – after kerning the O’s.

Kerning Kerning is most often used with text which has been enlarged since this tends to create too much space between individual letters.

Tracking Horizontal spacing between all of characters in a large block of text. Makes a block of text seem more open or more dense. Examples

Tracking Continued Makes a block of text more open and airy or more dense. Used to expand or contract a block of text for the purpose of aligning two columns.

Kerning, Leading, Tracking LOOK in the nook to find the book that you borrowed to read. Kerning (horizontal spacing between pairs of letters) Leading (vertical spacing between lines of text) Tracking (horizontal spacing between all characters in a large block of text.

Glossary Sites Check out these sites. List in Journal. Write comment. www.typenow.net/glossary.htm www.adobe.com/type/topics/glossary.html www.typophile.com/wiki/Terminology

Useful Sites www.identifont.com www.typeculture.com www.typographi.com www.typophile.com http://www.dubbocoll-m.schools.nsw.edu.au/Training/DTP/DTPtypeface.htm http://www.x24d.com/blog/?p=34 Check out these sites. List in Journal. Write comment.

Activity 1.01 Typeface Spacing Graphic Organizer (Journal) May use 1.01 Typography PowerPoint to complete activity.

1.01 Typeface Spacing Graphic Organizer Monospace 1A. Definition: 2B. Advantages: 3C. Uses:

1.01 Typeface Spacing Graphic Organizer 2. Proportional 2A. Definition: 2B. Advantages: 2C. Uses:

1.01 Typeface Spacing Graphic Organizer 3. Leading 3A. Definition: 3B. Advantages:

1.01 Typeface Spacing Graphic Organizer 4. Kerning 4A. Definition: 4B. Advantages:

1.01 Typeface Spacing Graphic Organizer 5. Tracking 5A. Definition: 5B. Advantages:

Activity 1.01 Monospaced or Proportional activity (Journal) Classify the fonts as monospaced (M) or proportional (P).

1.01 Monospaced or Proportional Activity Review Info Monospaced Fonts  Each letter takes up the same amount of space  Example: Courier New is monospaced    Proportional Fonts Each letter only gets the amount of space it needs.  Example: Arial is a proportional typeface.

1.01 Monospaced or Proportional Activity Review Font M or P? 1. Is the Cambria typeface proportional or Monospaced? 2. Is the Consolas typeface proportional or monospaced? 3. Is the Century Gothic typeface proportional or monospaced? 4. Is the OCR Extended typeface proportional or monospaced? 5. Is the Lucida Bright typeface proportional or monospaced?

Demonstration Leading Kerning Tracking

Activity 1.01 FBLA Dress Code File & 1.01 Typeface Spacing in Action activity are located in netdocs. This activity requires you to practice and demonstrate typeface spacing by applying them to the FBLA Dress Code.

1.01 Prototype Assessment John is adding the main heading to the school newspaper which is printed and distributed once each month. Which font is MOST appropriate? Sun Valley Daily News

1.01 Prototype Assessment John is keying an article for the FBLA magazine. He needs the text in column 2 to align vertically with the text in column 1. Which type effect will he use? Kerning Leading Monospace Proportional

1.01 Prototype Assessment Trey is keying the text for an article for his newsletter which he prints and distributes once a month. Which font most appropriate? Sun Valley Daily News

1.01 Activities - Journal 1.01 Typography Graphic Organizer 1.01 It’s All in the Category 1.01 Typeface Categories and Their Uses 1.01 Typeface Spacing Graphic Organizer 1.01 Monospaced or Proportional

1.01 Activities - netdocs 1.01 FBLA Dress Code File & 1.01 Typeface Spacing in Action 70

1.01 Activities - Review 1. Glossary Sites 2. Useful Sites 3. Prototype Assessment 1.01 71