Recap Day One Response to pre-workshop survey (internet basics) Quick, easy ways to make money online Traffic driving strategies

What to do with the techie stuff If you’re a techie, review video and camtasia and do it yourself If you’re not a techie: – Get someone on rentacoder – Access the experts

Paul Blackburn Impact of your personality type on earning passive income

Business model #3 Ebooks Andrew and Daryl

The basic steps are… 1.Identify a potential market niche 2.Test the niche to see if it will be profitable 3.Develop the product 4.Write the sales letter 5.Build the website, with a process to collect the money 6.Monitor and fine tune

Step 1 – Identify a market niche List 20 topics in targeted niche with hungry crowd. Shortlist 20 topics down to 5 using our 6 criteria: – Are people desperate for the information? – Is it an inch-wide, mile-deep niche? – Is there enough traffic volume? – Are there less than 20 other google ads per key word? – Can you differentiate from other ebooks available? – Can you differentiate from the free information?

How to measure traffic volume Google keyword tool now gives search volume Can access from within your google adwords campaign, or externally: Target is 500,000 searches per month on Google Use Excel spreadsheet to analyse results

Using the Google keyword tool /googlekeywordtool.html

Differentiating from other ebooks and free information (see next speaker)

Step 2 – Test for profitability Put up a survey site Advertise it using Google Adwords Run it for three days Measure the response rate and advertising cost Look at what the customers are saying they want

Survey site example…

A great survey site… Gets 500 or more visitors a day Costs no more than 10c a click for your Google Ads Gets at least 5% of visitors to your site to leave feedback

Analyse the results using the Income Calculator Incomecalculator.xls

Step Three Develop the Product (covered this afternoon)

Step Four Write the sales letter (covered this afternoon)

Step Five Build the website (Alex Kouleshov)

advice.com

stories.com

writing.com

Step Six Measure and fine tune

How to improve conversion rate Headline Testimonials, other proof Bonuses Emotion (story, bullets) Colour, look and feel Note: price has the least impact

ALWAYS split test changes one at a time Split Testing Pro

How to increase traffic Better google ads More key words Other traffic strategies

Business model #4 Membership sites Andrew and Daryl

What is a membership site? Subscription site, continuity program Only make the sale once and continue to get paid every month. Build a relationship so you become a trusted advisor. Can continue to upsell other products based on the relationship.

We have a really unique membership site system

It’s quicker, easier and cheaper than any other membership site system we’ve seen

Problems with most membership sites Can take 6 months or more to set up before you make any money. Members stay an average of only 2-3 months, so you need to spend much more time marketing. Most membership site software is designed by and for people with a US company and bank account. Can be expensive to set up, depending on the software you use.

Benefits of our system Can be up and running and making money in as little as 3 days. Members stay an average of 12 months or more, so you need to spend much less time marketing in the long term. Our sites use a range of payment options that work in Australia. Costs very little to set up, as we don’t use expensive proprietary software.

How much do membership sites make?

Our target for each membership site is to have 1,000 members paying $49 per month within 12 months ($588,000 per year)

Landing page Free content page Sign up page Members’ only page Eclass #1 Example and guided tour…

Our steps to build a membership site 1.Choose a topic 2.Build the content 3.Do the marketing

Step One Choose a Topic

8 Criteria for a good topic Hungry, fanatical crowd Marketing channel in place or easy to find Good story or hook Able to produce long term sequential content Personal knowledge about the topic Sufficient market size Able to differentiate from free information Low risk

Tips for choosing a great topic Make it targeted, not broad Make it something you’re interested /experienced in The opportunity to make money generally outsells other topics

Some of our best selling membership sites…

Some of our best selling membership sites…

Step Two Build the Content

Building content Content to build before launch: Sign up page Landing page Free content Members only page Eclass 1 Ancillary pages (FAQs, privacy, contact us, affiliates) series to free list

Step Three Do the Marketing

Effective marketing is about both QUANTITY and QUALITY of leads

We find that conversion rate depends greatly on the source of the traffic… Warmer leads mean higher conversions

Our conversion rates 1-1 face-to-face80-100% Stage presentation40-50% Teleseminar20-30% series to JV list10% Google adwords1-2% SEO / organic traffic<1%

Brett McFall Increasing conversions by being outstanding in your niche

Increasing Conversion Rates

Our marketing style Enthusiastic, but without the hype Provide lots of great quality free content Provide enough bonuses that the decision to buy is a “no brainer” Aim to get warm leads Treat our list with respect

Ari Galper Increasing conversions by adding Live Chat to your website

Business model #5 Offline Ad to Free Report Bret Thomson

How to quickly and easily build audio and video products

Audio product Advantages and disadvantages Where to source the content How to do the recording How to edit the recording to produce the final product How to deliver the final product (hard copy or downloadable)

Audio product Advantages of audio: Quick to make Equipment and software to make it is simple and cheap Higher perceived value than text Can create text product from audio by transcribing

Audio product Disadvantages of audio: Can be hard to get the quality just right Clients may not be able to access it so need to provide support

Audio product Where to source the content: Talk about the subject yourself Find experts / case studies to interview Get freelancer to find experts / case studies to interview

Audio product How to do the recording: Solo or face-to-face: dictaphone Phone: TRX recorder At a computer: Acoustica Tip: always use a good quality mic How to edit the recording: Acoustica demonstration

Audio product How to deliver the final product: Burn to CD (get professional graphics) Upload as an mp3 file Get the audio transcribed on rentacoder

Video product Advantages and disadvantages Where to source the content How to do the recording How to edit the recording to produce the final product How to deliver the final product (hard copy or downloadable)

Video product Advantages of video: Relays your message in a way that’s easy for customers to learn High perceived value Can create large amount of content quickly once it’s set up (eg at an event) Can create audio and text products from the video

Video product Disadvantages of video: Can be expensive to create Can be difficult / time-consuming to set up Requires specialist knowledge Editing can be time consuming Requires lots of equipment Produces large files, so can be harder to deliver

Video product Where to source the content: Run events Talk about the subject yourself Find experts / case studies to interview Get freelancer to find experts / case studies to interview

Video product How to do the recording: Digital video camera Camtasia Hire video expert

Video product Tips to product good quality video: Use a good quality mic Use extra lighting Don’t stand the subject against a window Use a tripod

Video product How to edit the recording: Windows Movie Maker Sony Vegas iMovie

Video product How to deliver the final product: Burn to DVD (get professional graphics) Upload as an avi, wmv or mp4 file Upload to YouTube or Google Video Create audios and transcripts using rentacoder