AMY MITCHELL DEPUTY DIRECTOR PROJECT FOR EXCELLENCE IN JOURNALISM PEW RESEARCH CENTER News in Our Digital Lives.

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Presentation transcript:

AMY MITCHELL DEPUTY DIRECTOR PROJECT FOR EXCELLENCE IN JOURNALISM PEW RESEARCH CENTER News in Our Digital Lives

The State of the Industry 46% get news online regularly 40% for newspapers Only local TV is more popular at 50% Online news consumption surpassed newspapers in 2010

The Young Turn more to Late Night Comedy percent who regularly watch/read/listen to... Total18-29 News Online4648 Local TV news5031 Daily newspaper4023 Community Papers3017 Network Evening2814 Fox News2317 CNN1813 Daily Show713 Colbert613

The Young Get More News through Social Nets

Audiences Turn to Web Percentage Change in Audience, Newspapers Online Local TV Network TV Audio Magazines Cable TV

Consumers Today are News Grazers

WHERE DO PEOPLE GO FOR DIFFERENT KINDS OF INFORMATION & WHAT ROLE DOES EACH MEDIA OUTLET PLAY? Local Community News

Newspaper Newsrooms Hardest hit $1.6 billion lost in print news budgets from 2006– 2010 Lost 48% of its revenue in that time Staff down by more than 30% since 2000 = Few pages, shorter stories, no beat jst’s

The Popularity of Different Local Topics

The Popularity of Different Local Media 74% Local TV News Broadcasts and/or Websites 55%Word of Mouth 51%Radio 50%Local Newspaper and/or Websites 47%Internet (search, sns, blogs, online only) 9%Print Newsletter

Local TV

Local Newspapers

The Internet

Age Matters... A Lot

Social 25% share links to local stories 17% get local news from Social nets 16% have commented on local news 16% share local news on sns

Mobile 47% get local news on a mobile device 36% weather reports 31% local restaurants or businesses 25% local News 20% local sports scores 19% local traffic or transportation

Tablet Computers

News is a Top Activity

Educated but not Especially Young

Brand Matters 33%Turn to news news sources 52%Keep up with their favorite sources more 80+%Went directly to news site or App 84%Say organization is a big factor in App choice

Satisfaction is High

Apps Don’t Dominate for News

News in the 21 st Century UNDERSTANDING THE “NEW” CITIZEN & THE FUNCTION NEWS PLAYS IN OUR LIVES & MULTIPLE TYPES OF AUDIENCE

AMY MITCHELL DEPUTY DIRECTOR PROJECT FOR EXCELLENCE IN JOURNALISM PEW RESEARCH CENTER News in Our Digital Lives