Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465

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Presentation transcript:

Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A

CurriculumTechnology Mobile platforms Social Media Broadcast Platforms TerrestrialSatellite Digital/ Analog Production Audio capture Audio editing and mixing Video capture Video editing and mixing ContentAudienceBusiness

Social Media Audiences Workflow & StaffingTraining & Leadership New Technology and Mobile Journalism

EventGossipRadioReactionTVNewspapersReaction The Old News Cycle

Tweet Instagram Facebook Social Media Discussion YouTube Long Tail content, retweets, sharing Going viral

Audiences Some research

41,000 Artists 90,000 Tracks 361,523 Registered Users 37,000 Facebook fans 23,000 Twitter followers With an average per month of: 400,000 Downloads 1 million Streams 500,000 Visits 230,000 Unique Visitors triple j Unearthed A brand extension of main FM youth network: digital radio channel, website, streaming, on demand audio, apps, magazine, tv shows, catch up content, concerts…

Source ACMA Screens Report 2013

From Gavin Parry

The Connected Household

Multiple consumption trends TV – entertainment, games Radio – while doing something else iPad/Tablet – search and surf Mobile Phone – connect and interact 60% of audiences are simultaneously online in Australia The Connected Household

Source Nielsen Media The Connected Household

ABC Radio App Radio & TV Apps

Workflow Changes Pilat Media Grass Valley Playbox

Media 2.0 is Interactive Collaborative Social Cross platform

Media 2.0 is Interactive Collaborative Social Cross platform Know – How fast you can turn on your phone camera audio, get your camera from your kit, take a photo, edit and file it.

Social Media Content It’s all about content !

Keeping Track of it all Monitoring, engaging and reputation management are important

Capturing audio on mobile devices Location recording principles Mic types for mobile devices Rode Mic & App

Capturing audio on mobile devices Location recording principles Mic types for mobile devices Audio Editing Apps WavePad App

Radio Program Directors/Managers course 40 weeks, online delivery, flexible learning

Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A