Marketing Research Project on : Presented to : Prof. A. K. Halder Group Members : Samik Gupta Siddharth Dixit Kailash Gupta Kalyan Kumar Das.

Slides:

Advertisements

Similar presentations

QUESTION PAPER 2005.

Advertisements

Market Research Ms. Roberts 10/12. Definition: The process of obtaining the information needed to make sound marketing decisions.

MRI Essentials. MRI: Who Are We?  MRI (Mediamark Research & Intelligence) is the leading provider of multimedia audience research data in the United.

Michael El-Saleh Julia Brondani Sarah Chicoine Jenna Dolce Christy Ferri.

Seeking new ways Arina Negoda University of St. Thomas Master of Business Communications Minneapolis, Minnesota May 2008.

CUSTOMETER GETTING ACQUAINTED. ➔ What is a Custometer? ➔ Which media are qualified for a Custometer? ➔ How is a Custometer conducted? ➔ Participation.

SE 450 Software Processes & Product Metrics Survey Use & Design.

What Have We Covered So Far? Problem Formulation and Approach

Copyright © 2003 by The McGraw-Hill Companies, Inc. All rights reserved.

2-1 Copyright © 2010 Pearson Education, Inc. Chapter Two Defining the Marketing Research Problem and Developing an Approach.

Scaling and Attitude Measurement in Travel and Hospitality Research Research Methodologies CHAPTER 11.

Aaker, Kumar, Day Seventh Edition Instructor’s Presentation Slides

Assessing the Heritage Planning Process: the Views of Citizens Assessing the Heritage Planning Process: the Views of Citizens Dr. Michael MacMillan Department.

Under the guidance of Mr. K. Bhaskar, MBA. Assistant Professor Submitted by S. Mujeebur Rahaman 095P1E0064.

4.12 & 4.13 UNDERSTAND DATA-COLLECTION METHODS TO EVALUATE THEIR APPROPRIATENESS FOR THE RESEARCH PROBLEM/ISSUE Understand promotion and intermediate.

DR. DAWNE MARTIN MKTG 241 FEB. 15, 2011 Marketing Research.

THE SOCIAL IMPACTS OF TOURISM ON LOCAL COMMUNITY’S QUALITY OF LIFE Ivana Pavlić, Ana Portolan & Barbara Puh University of Dubrovnik, Department of Economics.

Definitions Consumer buyer behavior refers to the buying behavior of final consumers – individuals and households who buy goods and services for personal.

ILLUSTRATED ASSESSMENT VS. WORDED ASSESSMENT: VS. WORDED ASSESSMENT: ITS INFLUENCE ON THE CONCEPTUAL UNDERSTANDING OF CHILDREN WITH LEARNING DISABILITIES.

Measurement and Scaling

IMPLEMENTATION OF QUALITY CONTROL FOR CUSTOMER SATISFACTION Introduction Problem statement Quality control that has been set by the company less applied.

“Newspapers and young audiences: a relationship of participation or rejection?” Dr. Anna Panagiotarea - Dr. Dimitra Dimitrakopoulou Department of Journalism.

Fourth Lecture Importance of market research

PPA IRELAND. Agenda Brief update on PPA Ireland Research Objectives Methodology Key Findings.

Ch. 12: Evaluation of Print Media

Business English Upper Intermediate U2W09 John Silberstein

1 The Advantages of TV Over Newspapers September 2014.

1 Collecting primary data: questionnaires Week 7 lecture 2.

Defining the Marketing Research Problem and Developing an Approach

Lecture 1 Defining the Business Research Problem and Developing an Approach.

4.06 Acquire foundational knowledge of marketing-information management to understand its nature and scope.

HELLO!  Intro, Hypothesis – Lek Framework, Methodology – Julio

Measurement and Scaling Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Page 1 SURVEY RESEARCH. Page 2 Survey research a research method involving the use of questionnaires and/or statistical surveys to gather data about people.

Start ‘em Young: Developing Teens into Lifelong Newspaper Readers Trennia Donohue University of St. Thomas May 18, 2004.

Ch. 12: Evaluation of Print Media n Classification of Magazines - Standard Rate and Data Service (SRDS) divides the publications into three broad categories.

Copyright 2000 Prentice Hall5-1 Chapter 5 Marketing Information and Research: Analyzing the Business Environment.

The Impact of Niche Marketing Strategies on Consumer Consumption Patterns Erin D. Parrish International Foundation of Fashion Technology Institutes 7 th.

Market Research. What Is Market Research? Involves the process and methods used to gather information, analyze it, and report findings related to marketing.

The Influence of Green Technology on Consumers’ Purchasing Choices Special Topics in Marketing Research NCTU Fall 2007 Professor Charles Trappey Mike McCool.

Measuring the impact of Technology on Quality of Services and Operations in an Academic Library Ashok Kumar Sahu Senior Librarian, IIMT Gulam Rasul Asst.

Marketing Questionnaire Design By Dr. Kevin Lance Jones.

Influential Factors on Consumers’ Behavioral Intention to Buy A Luxury Car: Thailand Case By Netpreeya Choomchaiyo.

9 Using Measurement Scales to Build Marketing Effectiveness.

Media Consumption in the Hospital C-Suite Media Consumption in the Hospital C-Suite Results from the Kantar Media Professional Health 2013 Hospital Management.

Consumer Markets and Consumer Buyer Behavior Chapter 5.

Measurements Jaremilleta M. Arawiran January 22, 2010 Library Multifunction Room.

Chapter Twelve Copyright © 2006 McGraw-Hill/Irwin Attitude Scale Measurements Used In Survey Research.

®® Effects of Print Media on Attitudes Toward Smoking: Results From the Indiana Media Tracking Survey and Newspaper Tracking Systems Alec Ulasevich, PhD.

We thank the Office of Research and Sponsored Programs for supporting this research, and Learning & Technology Services for printing this poster. Introduction.

ACCESSING SERVICE QUALITY CUSTOMER SATISFACTION AND LOYALTY.

Research Methods in Social Relations Professor Mike Gallivan Georgia State University Atlanta, Georgia, USA Class 6: June 23, 2009.

Summary of presentation Introduction of the dissertation.

The effect of sound motivation in branding – A case study of a bookstore Instructor: Kate Name: 陳建佑 Student No.: Date: 6/02/2010.

Consumer Decision Making

INNOSERVE IMPULSE BUYING IN CASE OF ONLINE SHOPPING – EXPLORING THE UNDERLYING REASONS Presented By: Mr. Mayank Singhal Research Scholar, Jiwaji.

CONSUMER BEHAVIOUR TOWARDS oral care segment– A STUDY ON COLGATE

Business Communication Dr. Aravind Banakar –

Unit 12 Specialist study in creative media production

RESEARCH 101 Building on the Basics

Consumer/Buyer Behavior

Attitudes and Attributes

Check Fun, is it fun? The customer satisfaction of Check Fun

J Geetha Madhuri Journal of Organizational Behavior 2017

22 Report Preparation and Presentation

User perceptions on pleasure reading facilities provided by the Main Library of University of Colombo NOTE: To change the image on this slide, select.

Consumer Decision Making

Who is your Target Market?

Kotler on Marketing Marketing is becoming a battle based more on information than on sales power.

Presentation transcript:

Marketing Research Project on : Presented to : Prof. A. K. Halder Group Members : Samik Gupta Siddharth Dixit Kailash Gupta Kalyan Kumar Das

Agenda Overview Management Decision Problem (MDP) Graphical Model Marketing Research Problem (MRP) o Broad Statement o Specific components ]– Research Questions o Hypotheses Research Technique & Methodology Data Analysis Recommendation

Overview of Daily circulation

Overview on The Statesman The Statesman is an Indian English-language daily newspaper founded in 1875 The Statesman is owned by The Statesman Ltd.,its headquarters in Kolkata It has an average daily circulation of approximately 180,000

Management Decision Problem (MDP) What should be done to increase circulation?

Graphical Model Beliefs Interests Purchase Experience /Evaluation Repeat Purchase Customer Retention Circulation

Marketing Research Problem (MRP) Determine the strength and weakness of The Statesman vis-à-vis other dailies with respect to factors that influence readership Broad Statement :

What criteria do readers look for in a Newspaper? How do readers evaluate statesman and other newspapers in terms of the criteria identified above? Marketing Research Problem (MRP) contd. Research Questions :

Ho : Readers are indifferent to  lucid/easy language  Page-3 news  in-depth news coverage  wide news coverage  variety of advertisement  coverage of global news Marketing Research Problem (MRP) contd. Hypotheses :

Marketing Research Problem (MRP) contd.  Coverage of local news  Presentation style  Quality of papers  Attractive subscription options  Easy availability

Marketing Research Problem (MRP) contd. Ho: Readers are indifferent in their perception about Statesman  Intelligent  Old-fashioned  Intellectual Ho : Readers do not consider Statesman to be fun

Research Technique & Methodology Behavior – Understanding the beliefs and interest factors for purchasing a daily & perception about “The Statesman” Scales – Use of Likert Scales Collection of Data – Through random sampling & questionnaire survey – Sample size of 65 Statistical Processing & Analysis – One-Sample T- tests, Multiple Regression Analysis, Factor Analysis

Data Analysis

Readership

Hypotheses Testing Results MR_ results_perception.spv MR_One sample T-test.spv

Multiple Attribute Attitude Model Attitude towards the Newspaper A0 bi = Beliefs towards the factor ei = Importance of the factor i = Factors

Belief and importance

Belief

Importance

Respondents perception

Some more data Analysis… Multiple Regression Analysis Factor Analysis MR_ results_perception.spv

Recommendation Readers gives a lot of importance to lucid/easy language and presentation style but belief about these two attributes in statesman is very low among readers. So Statesman needs to improve in these two factors. They also do perceive The Statesman as “old fashioned” and “intellectual” paper but not as “fun”

Thank You