History  Ilanga was founded in 1903 by Dr John Dube ( ), a South African philosopher, politician, publisher, editor and poet.  Dube established the newspaper to be a mouth-piece for the black population, and to propagate the idea of a united African front. Source: AMPS 2013AB RICH HISTORY INFLUENTUAL FUTURE

Why Ilanga?  Ilanga is the longest standing Zulu language newspaper in South Africa.  The Ilanga newspaper covers over one hundred years of Zulu history and culture..  Ilanga has a longer shelf life than a daily newspaper as readers have the newspaper in their houses for a few days before the next edition comes out.  Ilanga is in stores from (Monday – Wednesday) and (Thursday – Saturday).  71% of Ilanga readers are in the lucrative emerging market of LSM 4-7. Source: AMPS 2013AB RICH HISTORY INFLUENTUAL FUTURE “We are loyal to Ilanga as we grew up on this brand.”

Kwa Zulu Natal (97%) Surrounding Provinces (3%) Readership 812,000 Source: AMPS 2013AB/ABC Jan-March’2014 Circulation 100,853

Readership: Circulation: AMPS 2013AB/TGI 2013C/ABC Jan – Mar 2014 Age Gender Race LSM ● Ilanga is a bi-weekly newspaper, published on Mondays and Thursdays. ● 55% of readers have a matric or higher education. ● 71% of readers are in LSM 4-7. ● 67% of readers have a savings account. ● 87% use a pre-paid cellphone. ● 61% of readers are interested in soccer. ● 63% say they are partly responsible for day-to day shopping decisions. ● of readers say the own a car. ● 65% say advertising helps them choose what to buy ● 54% say they pay more attention to advertising in newspapers than any other media type.

Source: AMPS 2013AB Picture courtesy of Ilanga.co.za Demographic profile of Ilanga readers 35 AVERAGE AGE100% BLACKR AVERAGE HH INC LSM 4-758% MATRTIC+55% URBAN STUDENTS

Source: AMPS 2013BA reader households earn more than R11 000

Ilanga readers are evenly spread out throughout all the life-stages, however most are unmarried individuals, with limited responsibilities and therefore more disposable income. 24% Young Couples 2% Mature Couples 5% Young Families 12% Mature Families 4% Source: AMPS 2013BA 41% Single-parent Families 20% Mature Singles 15% At-home Singles 26% Young Independent Singles 15% 35%

Ilanga le Theku is a tabloid-size high-quality, picture-led weekly supplement circulated with Ilanga on a Thursday. Le Theku’s editorial is short and punchy, and focuses on entertainment, celebrity and lifestyle.

Source: AMPS 2013AB 77% of Ilanga readers have a bank account readers opened an account in the P12 months. 23% of Ilanga readers are unbanked which represents a market for advertisers. 77% of Ilanga readers have a bank account readers opened an account in the P12 months. 23% of Ilanga readers are unbanked which represents a market for advertisers.

Source: AMPS 2013 BA READERS ARE AVID CONSUMERS  I am more likely to buy brands that I see or hear advertised (86%)  I am loyal to well-known brands and shops that I know and trust (82%)  People who try new brands they see or hear advertised (83%)  Shopping is a pleasure (74%)  I gain confidence from my material possessions (78%) LSM tends to be higher than the general populations

Source: TGISA 2012B/2013A Readers buy Ilanga on a Thursday because of the niche position in has earned itself over the years.

Source: TGISA 2012B/2013A