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Presentation transcript:

Abu Dhabi Beijing Berlin Brussels Dallas Dubai Frankfurt Hong Kong Johannesburg London Milan Munich New York Paris Rome San Francisco Sao Paulo Shanghai Singapore Stockholm Vienna Washington, D.C Muslim Physicians’ Unite in Call to Eradicate Polio-A FIMA initiative October 2014

© BRUNSWICK | October 2014 | 1 Summary The Federation of Islamic Medical Associations launched a global call to action to end polio and improve child health during the week of World Polio Day. Brunswick led on the development of a press release that was translated into Arabic, and distributed across the UAE. After reaching out to our local media contacts, we decided to tailor the press release to local audiences by titling it ‘Muslim Physicians’ in the UAE Urged to Join Fight Against Polio’, and featuring a quote from a UAE-based physician. A few days prior to the distribution of the press release, Brunswick arranged an interview opportunity on Dubai’s number one talk-show radio station, Dubai Eye, with radio presenter Suzanne Radford. Through Brunswick and Gates Foundation’s regional networks, we were able to source two guests for the show: Mr. Mohammad Jamal Alsaati from the Islamic Development Bank and Dr. Jamil Itani, a pediatrician from ProVita International Medical Center (UAE). The interview was a great success and the two interviewees discussed the role the Muslim community plays in the global eradication effort and the importance of the call to action extensively. After distributing the press release to media on the 30 th October, it was immediately published by WAM, the UAE government news agency, and then published by all leading local English and Arabic daily newspapers. Pakistan’s leading English daily newspaper, Dawn, ran a comprehensive article online, and leading medical trade magazine Arab Health published a story, as did Philanthropy Age. This is a long-term initiative which will culminate in the announcement of the final Declaration early next year. Brunswick will continue to source media opportunities to publicize the project.

© BRUNSWICK | October 2014 | 2 Contents Newswire WAM (English and Arabic) WAM UAE The National Gulf News The Gulf Today Al Khaleej Al Ittihad Al Bayan Al Watan Pakistan Dawn Broadcast Dubai Eye: Eye on Health Online Arab Health Pakistan Islamic Medical Association Philanthropy Age Zawya (English and Arabic) Zawya Twitter

Newswire

© BRUNSWICK | October 2014 | 4 WAM Date: 30 October 2014 Circulation: Wire

© BRUNSWICK | October 2014 | 5 WAM Date: 30 October 2014 Circulation: Wire

UAE

© BRUNSWICK | October 2014 | 7 The National Date: 31 October 2014 Page: 03 – Main Circulation: 65,000 Country: UAE

© BRUNSWICK | October 2014 | 8 The National Date: 30 October 2014 Circulation: Online

© BRUNSWICK | October 2014 | 9 Gulf News Date: 30 October 2014 Circulation: Online

© BRUNSWICK | October 2014 | 10 The Gulf Today Date: 30 October 2014 Circulation: Online

© BRUNSWICK | October 2014 | 11 Al Khaleej Date: 31 October 2014 Page: 16 – Main Circulation: 150,000 Country: UAE

© BRUNSWICK | October 2014 | 12 Al Ittihad Date: 31 October 2014 Page: 04 – Main Circulation: 109,640 Country: UAE

© BRUNSWICK | October 2014 | 13 Al Bayan Date: 31 October 2014 Page: 07 – Main Circulation: 104,550 Country: UAE

© BRUNSWICK | October 2014 | 14 Al Watan Date: 31 October 2014 Circulation: Online

Pakistan

© BRUNSWICK | October 2014 | 16 Dawn Date: 24 October 2014 Circulation: Online

Broadcast

© BRUNSWICK | October 2014 | 18 Dubai Eye Date: 20 October 2014 Circulation: Radio and Online

Online

© BRUNSWICK | October 2014 | 20 Arab Health Date: 26 October 2014 Circulation: Online

© BRUNSWICK | October 2014 | 21 Pakistan Islamic Medical Association Date: 24 October 2014 Circulation: Online

© BRUNSWICK | October 2014 | 22 Pakistan Islamic Medical Association Date: 24 October 2014 Circulation: Online

© BRUNSWICK | October 2014 | 23 Philanthropy Age Date: 26 October 2014 Circulation: Online

© BRUNSWICK | October 2014 | 24 Zawya Date: 30 October 2014 Circulation: Online

© BRUNSWICK | October 2014 | 25 Zawya Date: 30 October 2014 Circulation: Online

Twitter

© BRUNSWICK | October 2014 | 27 Twitter Circulation: Online