AIA Conference John Nicholson Chief Executive Aviation NZ 27 July 2010 Engineering Division Connecting customers to New Zealand Aviation solutions

Overview Will cover: Review of last year Update on Aviation NZ The region by sector matrix What we are doing Who wants a boarding pass? Connecting customers to New Zealand Aviation solutions

SupplyInfluenceDemand NZ Companies Sector Champions Aviation NZ  Identifies  Validates  Facilitates  Builds scale  Develops Programmes  Promotes  Champions Customers Opportunities CAA AIA MoT NZTE InteractionNeed Scale Collaboratio n Respond Connecting customers to New Zealand Aviation solutions

Aviation NZ Role Develops strategic relationships with international companies Identifies, and validates opportunities Facilitates and project manages responses Raises NZ aviation profile Encourages regulatory alignment Connecting customers to New Zealand Aviation solutions

The market outlook Farnborough sales nearly US$29b Bullish Boeing and Bombardier 20 year forecasts Asia Market growing fastest Less maintenance, more outsourcing EU moving away from Euro base OEM technology relationships Service function and relationships more important Connecting customers to New Zealand Aviation solutions

The sector/market mix TrainingMROAirports IndiaYesNoPoss ChinaYesNoPoss South Pacific PossYesPoss Connecting customers to New Zealand Aviation solutions

“… if we go into another country and make decision based on how we operate in our own home country – the chances are we’ll make some very bad decisions.” Prof. Geert Hofstede, author of Culture’s Consequences, et al. “Know your enemy and know thyself and you can fight a hundred battles without peril (Sun Zi, The Art of War, 6th century BC) iglobal The culture of doing business

The link between an organisation and its audience - internal and externalA reputationA perception of an organisation – both emotional and rationalA sum of all of the parts of an organisationThe glue that binds an organisation together and provides its stakeholders and members with a sense of belongingA common voice and a collective force What is a brand?

To connect with your audiences – both internal and externalTo build a reputationTo express the promise that your organisation offersTo deliver the promise that your organisation offersTo develop consistency which leads to trustTo build strength through solidarityTo increase the value of your organisation Why build a brand?

What we are doing: the brand The vision: A specialised, globally connected high value, growing and sustainable service and manufacturing industry based on 21 st century technologies. Values Professional – expert advice Innovative – develops solutions Collaborative – brings together Responsive – customer focus Accountable – measured by results Connecting customers to New Zealand Aviation solutions

What we are doing - positioning Positioning statement: New Zealand’s competitive MRO expertise keeps your aircraft safe and cost-efficient Substantiation High quality standards, rising productivity levels and moderate OECD-level costs mean New Zealand MRO companies are internationally competitive. Connecting customers to New Zealand Aviation solutions

What we are doing: actions Relationships in market Relationships with key NZ companies for MRO project ICAO –ACI AMPAP, Akl early Oct 2010 ASPA event, Akl 11 and 12 Nov 2010 Avalon Airshow 1 to 6 March 2010 Potential visit from India Potential South America research Connecting customers to New Zealand Aviation solutions

Who we are working with AnzesAviation Enterprises AxiamCastech CHECCompotec DC RossEagle-i EurocopterFibreglass Developments FieldairFlight Interiors Hamilton AeroHawker Pacific JMI AerospaceMetrology Group National A/C InteriorsNorthland Contract Boat Builders OceaniaPacific Aerospace Peet AviationSouthair Strategic SourcingSouthern Cross Engineering W&G Davies Connecting customers to New Zealand Aviation solutions

Collaboration at a price Connecting customers to New Zealand Aviation solutions

Conclusion Aviation NZ is about collaboration to achieve the scale and breadth of response We focus on higher value, but more complex solutions Some programmes are in place Opportunities exist for involvement Who wants a Boarding Pass? Connecting customers to New Zealand Aviation solutions