Peacock media ltd. Presents Branded Rajdhani & Shatabdi Trains A Transit Media Engagement + CSR Platform Branded Rajdhani & Shatabdi Trains A Transit Media.

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Presentation transcript:

peacock media ltd. Presents Branded Rajdhani & Shatabdi Trains A Transit Media Engagement + CSR Platform Branded Rajdhani & Shatabdi Trains A Transit Media Engagement + CSR Platform

Popular B2C Forms of Advertising PRINT TELEVISION RADIO OUTDOORONLINE PROMOTIONS Present Media Choices

INSPITE OF POPULAR ADVERTISING MEDIUMS THERE ARE CHALLENGES FOR AN ADVERTISER Every Brand desires exclusive share of media audience. Unable to maintain branding impact & experience for 365 Days Difficult to keep prospective consumers engaged & that too for a long time. EXCLUSIVITY ENGAGEMENT CONSISTENT IMPACT Marketing Challenges

Delivers exclusive share of media audience. Delivers mass reach with massive impact & brand experience for 365 Days Keeps your prospective consumers engaged for a long time. EXCLUSIVITY ENGAGEMENT CONSISTENT IMPACT Introducing Branded Trains

External Wrap Key Benefits-Reach

Inside Train Key Benefits-Engage

RAJDHANI & SHATABDI PASSENGER PROFILE SEC A+, A, B M/F – 4 yrs+Value Conscious Business/LeisureKey Markets Audience Profile

Upgrade, Clean & Maintain Train Interiors & Services Upgrade, Clean & Maintain Train Interiors & Services Branding & Engagement Opportunities Made Available to Brands Branding & Engagement Opportunities Made Available to Brands The PPP Advantage

Medium - Own A Train Own A Train Full Train External Wrap All In-Coach Panels All Signage, Uniforms & Announcements Branded Branded Train Radio & Full inventory of Spots Brand Activation

Medium-Train Wrap

Framed Panels Near Seating Areas Continuously Visible Framed Panels Near Seating Areas Continuously Visible Medium-In Coach Panels

Train Radio-Airs Modern Music + Travel Info + Jingles/Ad Spots Train Radio-Airs Modern Music + Travel Info + Jingles/Ad Spots Medium-Train Radio + Activation Brand Activation: Contests, Sampling, Lead generation, Promotion Brand Activation: Contests, Sampling, Lead generation, Promotion

 peacock Media is one of India ’ s first ISO 9001:2000 Company in the Out-of-Home segment  peacock Media is an Out-of-Home Multi Platform Lifestyle Media company providing comprehensive solutions for all Out-of-Home marketing and advertising needs. We aim to provide advertisers with smart, new, cost effective and lifestyle advertising products and services in the out-of-home retail media space  peacock Media plays across multiple platforms of: Narrowcasting Networks, In-Store Solutions, and Out Door & In-Door Concepts, creating value for its clients by providing solutions in the retail and transit media space Who We Are?

Sudeep Kulkarni AVP-Sales & Marketing Group Peacock Media Ltd f/59, Apollo Industrial Estate Off Mahakali Caves Road Andheri (E), Mumbai – Ph : Fax: Handphone: Contact