COMPANY OVERVIEW

OUR BUSINESS Aggregator of Equipment Dealerships Three Market Sectors: Agriculture, Construction and Industrial Powered by Trusted and Recognized Brands: John Deere, Bobcat, JCB, Clark and Nissan Forklift Experienced Management Team Proven Growth Strategy (15-20% demonstrated growth) Solid Sustainable Financial Performance

STOCK PRICE Share Price:$13.85 Outstanding Shares:14.14 million Market Cap: million March 23, 2010 Publically Trade Corporation listed on the TSX Venture Exchange: CVL

GROWTH STRATEGY The Cervus growth strategy meets a very real need in today’s marketplace. We provide succession strategies for out-going dealers and help facilitate the next generation of entrepreneurs; all the while generating returns for our shareholders Number of Cervus Dealership Locations

OUR LOCATIONS Western CanadaNew Zealand Wholly-Owned & Managed Locations John Deere Bobcat & JCB Construction AR Williams Investment partnerships Maple Farm Supply Partnership Agriturf Limited

OUR SECTORS INDUSTRIAL AGRICULTURE CONSTRUCTION

Agriculture Revenue by Segment (for year ended December 31, 2009) Construction Revenue by Segment (for year ended December 31, 2009) Percent of Revenue by Segment (for year ended December 31, 2009)

($ millions ) REVENUE 31% Compound Growth 2003–2010

($ millions ) TOTAL ASSETS 35% Compound Growth 2003–2010

($ millions ) NET EARNINGS 35% Compound Growth 2003–2010

(Percent) SHAREHOLDERS’ EQUITY 53% Compound Growth 2003–2010

Years ended December 31, 2009 Annual 2009 Annual 2008 % Change Revenue ($ millions) % Net earnings available to partners ($ millions) (23%) Total partners equity ($ millions) % FISCAL OVERVIEW 2009

QUARTERLY OVERVIEW $ thousands, except per unit amounts Dec 31, 2009 Sep 30, 2009 Jun 30, 2009 Mar 31, 2009 Revenues 84,239121,195105,70166,340 Net earnings (loss) (573)8,7457,3301,675 Basic earnings (loss) per share/unit (0.04) Diluted earnings (loss) per share/unit (0.04) Weighted average shares/units outstanding – Basic 14,13814,11714,08714,040 Fully diluted 14,44914,36114,25814,190

OTHER HIGHLIGHTS The Company has been named by the TSX Venture Exchange as one of the TSX Venture’s 50 strongest performers listed on the TSX Venture Exchange for Cervus was the winner of 13 th annual IR Magazine’s “Best investor relations by a TSX Venture Exchange company” which is based on independent surveys of the investment community. Cervus ranked 16 th in Alberta Venture magazine’s listing of fast growth companies over $20 million.

THE POWER OF AG Global populations continue to grow and are expected to increase by an additional 23% by It is predicted food production will need to increase by 50% by 2025 and double by Also, the demand for energy continues to rise. Agricultural equipment is required to plant and harvest crops to meet both food and alternative fuel needs. Consequently, while we may see some short-term impact as a result of the overall economic slowdown and the strengthening Canadian dollar, agriculture can rely upon these sound fundamentals over the longer term. John Deere is the dominant global brand for agricultural equipment, and as John Deere extends their international manufacturing presence we see tremendous opportunities to partner with local entrepreneurs in helping to build the distribution network for John Deere.

WHY OWN CERVUS? A seven year history of growth Continued opportunities for growth Diversification of sectors Diversification of markets We sell strong international brands Despite recession, agriculture is still strong Construction, although down, is still a good long-term investment as infrastructure is still needed in Western Canada Experienced management team Young, growth-oriented employees and owners

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