Mobile Madness: Is Your Company’s Marketing Up To Speed? Presented by Mike McCloud President/CEO

Brief overview of MMA Creative Navigating The Mobile Web Why You Should Care (Key Stats) 8 Ways To Drive Your Mobile Web Strategy Case Studies Final Thoughts / Q&A Mobile Madness Today’s Agenda

Brief Overview of MMA Creative Two decades and two mergers strong Three locations: Nashville/Cookeville/Orlando 25 associates; 200+ clients; B2B & Enthusiast-based focus Digital Media Specialists Brand / identity development Web / interactive platforms Search Engine Optimization Mobile Madness

Mobile Web: What Is it? It’s not your existing web site on a phone It’s the reality of Web 2.0 A phone-optimized version of your corporate web site Or a web-based application suited for the phone It’s a reflection of our society and its appetite for more It’s a by-product of the Mobile Human When done well, it’s personally enriching, intimate and empowering Mobile Madness

Mobile Web: Who’s Driving It? Smart Phones: Apple / Research In Motion / Google Carriers: ATT / Verizon / Sprint E-tailers: Ebay / I-Tunes / Amazon Social Media: Facebook / Twitter / LinkedIn / Wikipedia / YouTube Mobile Madness

Mobile Web: What Does It Look Like? Mobile Madness

Mobile Stats: Why This Matters There are more than 240 million mobile phone users in America Nearly 90 million have accessed the Internet in the past year By Q3 2011, smartphones will overtake standard feature phones Smartphones: 55% of mobile browser use in 2010 (vs 41% in 09) Account for 60% of total application use (up from 44% in 09) “Talking” is now less than half of all mobile usage “Talking” is even on the decline (1.81 in 2009; 2.27 in 2008) Sources: Nielson / comScore / Pew Internet Research Mobile Madness

Mobile Stats: Why This Matters (cont…) Internet access via phones is outpacing wireless access for PCs Mobile users will surpass 5 billion in 2010 (70% of world pop) 500 million accessed mobile Internet worldwide in 2009 AT&T claims that number will double by 2013 By 2011, 85 percent of all new handsets will be mobile Web ready More than 150 million users access Facebook via mobile web Sources: mobiThinking / ATT Mobile Madness

Mobile Stats: What Corporations Are Doing Mobile marketing budgets will grow 150% by 2013 Survey of Fortune 500 Companies: 61% will use it for sales/ecommerce platforms 56% for customer service and support applications 73% believe a mobile site is highest priority 2010: Retail mobile apps have had 91% increase in usage 2010: $2.2 billion of goods will be bought via mobile devices Sources: Kony Solutions / ABI Research / comScore Mobile Madness

8. Strip your web site down to bare necessities (and mobilize) 8 Ways To Drive Your Mobile Web Strategy 7. Develop expert status, lead-generation tools 6. Create visual product features (webisodes) 5. Foster collaborative, knowledge-based resources Mobile Madness

4. Build customer access portals (real-time inventory levels) 8 Ways To Drive Your Mobile Web Strategy (cont…) 3. Embrace “less Is more” mentality (micro collateral) 2. Create video introductions / value propositions Mobile Madness 1. Provide auto-notification programs

Mobile Madness A Few Mobile Case Studies

A. Focus on customer touch points (esp for long sales cycles) A Few Bonus Tips B. Open, collaborative platforms will spread your brand virally C. Look at processes you can automate and streamline Mobile Madness D. Always try to complete the cycle and drive sales

And Finally…. It’s not a marketing panacea; it’s part of your marketing mix Don’t be afraid to experiment (and adjust along the way) Always think about the customer benefit first Mobile Madness

Mike McCloud Thank You……Any Questions? Mobile Madness