Powe r The of DAA Board Presentation February 8, 2013

AGENDA Social Media update from last DAA BOD meeting Social Media 101 There will be a quiz... One on One with an Expert - Latrice Coleman Social Media Best Practices

The power of engagement Posted on 10/19/2012 Like and share this if you are ready to see the Bell painted Duke Blue again! #GoDuke #BeatCarolina 1257 Reach (how many saw this), 202 engaged (clicks), 150 talking (likes, comments, shares) facebook.com/DukeAlumni (~5000 likes)

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1,297,403,906 views

Consumption Curation Creation

the Social Media quiz

What does this symbol represent?

What app is this?

What is this called?

What Site is this?

What app is this? iPhoto Instagram Polaroid Camera

What App is this? Twitter Tumbler Tiddlywinks TechnoApp

How Many hours of youtube are watched each month? 4 Million 40 Million 400 Million 4 Billion * 72 hours of Video are uploaded each minute

What are these called?

What is this app? Victory Video Vine Verizon

Who is Latrice Coleman? Senior Major: Public Policy with a minor in Economics Latrice Coleman is also abroad in Florence, Italy and is blogging this semester for Duke Undergraduate Admissions. Latrice is a study abroad "repeat offender", having also participated in the Duke in Geneva and Duke in Mexico summer programs. Ciao from Firenze ‹ blogs.admissions.duke.edu blogs.admissions.duke.edu Before I begin sharing all my experiences, opinions, and random thoughts with y’all I feel like we should be introduced! My name is Latrice Coleman and I am a junior at Duke University working towards a degreel my experiences, opinions, and random thoughts with y’all I feel like we should be introduced! My name is Latrice Coleman and I am a junior at Duke University working towards a degree One of them, Latrice Coleman, went on to post stories about accumulating Duke T-shirts, studying in Italy and attending a Duke-Carolina basketball game. Duke Admissions is Tweeting, Blogging and Posting

So Latrice - How are today’s young people... Staying Connected with Friends? Meeting new people? Getting News? Finding out about new products? Building their online reputation? Accumulating their audience and building their reputation?

Social media best practices Dedicate the Time Conquer your Fears Listen and Research and Learn and Contribute Establish an Attractive and Expansive Presence Use Engagement as the New Customer Service and Marketing

Dedicate the Time Social Media requires time more than money It takes time to Listen Connect with Alumni and Prospects Engage the Influencers

Conquer your Fears Your brand is already at the mercy of those engaged in social media, so it is time to participate Establish a policy Recruit the experts - students and alumni under 30 (and preferably under 20) - many of them will work for free! Train and practice!

Listen and Research and Learn and Contribute Social Media is a conversation - at scale Social Media is not Broadcast - it is about Narrow- casting and interaction It is about what your target audience (alumni, students, prospective students) want to talk about It has to be purposeful You have to participate - you cannot dictate

Establish an Attractive and Expansive Presence You have to be everywhere the conversation is taking place

Use Engagement as the New Customer Service and Marketing It is not about you, it is what they say about you that counts! Be Purposeful - this is not about pacifying, it is about empowering the right people to do what they wanted to do on your behalf Be Authentic - the masses do not easily fall for tricks Align with your audience, or be prepared for them to control the story

Implications Commit Reframe Prepare Execute This an opportunity, not a problem! We must embrace it and excel

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