Analysing Indian Nutraceutical Market- Pin Point Issues & Probable Solutions Mr Rajesh Kumar G CEO & Director SAMI Direct Marketing Pvt Ltd Bangalore-34 rajeshkumar@samidirect.com

Global Scenario – Market Research The global nutraceutical market was valued at around :- $250 billion in 2014 The market is expected to reach around $385 billion by 2020 at a compound annual growth rate of 7.5% from 2014 to 2020. The nutraceutical market constitutes the functional foods and beverages market and dietary supplements market. Nutraceuticals Ingredients Market Will Reach USD 29.5 Billion Nutraceuticals Products Market Will Reach USD 204.8 Billion in 2017 Courtesy:- Frost & Sullivan, Transparency Market Research, US

Indian Stand According to frost & Sullivan Indian Nutraceutical market is projected to grow to US$4 billion in 2018 at a compound annual growth rate (CAGR) of 17%. Courtesy:- IKON Marketing Consultants

Drivers Preventive Approach is the Priority Rise in Ageing Population Safe to use as a daily food for a long term consumption Booming Economy- Increase in disposable income of population Increase incidence of diet & its related health issues Growing awareness on the importance of the nutrition & diet for long term good health. Expanding Sales Channels Increased physician acceptance of the medical benefits of nutritional Products Ideal manufacturing Destination

Life few decades back and today…. Drivers Copyright © 2015 Sami Direct |All rights reserved

Copyright © 2015 Sami Direct |All rights reserved WHAT WENT WRONG ? Drivers Earlier the food what we ate was as good as Medicine But, Today the food what we eat is as good as Slow poison Copyright © 2015 Sami Direct |All rights reserved

The Macro - Economic Impact World Economic Forum estimates high risk & livelihood of Negative economic impact from NCD’s , Heart diseases ,Stroke & diabetes alone estimated to reduce the GDP between 1-5% in developing countries. Reduced economic Growth Data:- World Economic Forum / Harward School of Public Health

Challenges- Pin point Issues Lack of Awareness in all the sectors to adopt nutraceutical on daily basis Lack of Analysis in Regulatory frameworks to have a benchmark category (Reason for Yes or No) Lack of Standardisation Affordable price Lack of Skill Set in functional areas Lack of Acceptance by the Health Professionals

Current Trends Fortified Foods Easy to consume with the nutritious feel Ayurvedic Nutraceuticals Ancient tradition of Rasayana concept booms Initiatives to Educate Consumers Trainings through various modes Cosmeceuticals & Nanoceuticals Observing the benefits both internally & externally with similar ingredients Foreign Tie ups To Leverage growth in the International Markets

Facilitators - The Back bone Harmonize regulations Internationally:- Regulatory par with or better International guidelines that syncs with Industry & Indian Consumer . R & D Centres with Innovation & technology State of the art Manufacturing Facilities with the world standard infrastructure Educate Health Professionals to be more receptive and use more nutraceuticals in prevention & management rather than most likely choosing the drugs. Convince the Governments, Public Health initiators that Nutrition is an inexpensive & safe means to tackle important unmet health needs

Sustainable Thinking Probable Solutions Consumer engagement model - Direct to consumer approach Focus on Traditional Brand Identity allowing consumers to connect with the brand Eg:- Curcumin C3 Power from Turmeric Specific Product Formats- Understanding the Age/Gender/Genotype/Cultural requirements Innovative Formulations-With Stability & Viability Focusing on Specific Health Benefits as daily food – can act on Lifestyle Educate on Health Needs –Shape the consumer attitudes to recognize that nutraceuticals are the way to prevent, protect & may also manage the unmet health needs.

The New Era The New Approach On Preventive Health Care Direct Channel approach 2010 was SAMI’s Breakthrough in Indian Market :- After Pioneering in ingredient industry over 2 decades SAMI entered the illustrious Wellness sector. How ? With the clinically relevant Finished Formulations consisting the Herbal & Herbo-mineral based nutrition meant for Preventive Healthcare. Result:-Successfully introduced 23 SKUs of Nutraceuticals & 38 SKUs of Cosmaceuticals. Step Up:-Recently Launched Malaysia- Jan 2015 In Pipeline 2015-16 :-Bangladesh, Srilanka, Indonesia, Philippines, UAE Planning :-To launch Japan, Korea & US Market by 2020. World is looking towards the Preventive Health concept & we realised to reach the consumers for their need of the hour. We then wanted to reach large number of people through less efforts.Though traditional Marketing is almost dead we still believe in the Word of Mouth concept which is still a strong media up to date.

Paradigm Shift Consumer Engagement Model How does it work? Purely Consumer Segmented approach on preventive health care A trust & relationship building process through the engagement model A web based holistic programme rather than just selling products Promote the awareness of the model to consumers Involve them through the e-registration Scheduled Focused & Optimized follow up plan Helping the consumers to achieve health objective with the holistic programme The consumers are invited to Holistic approach of preventive Health care. Each & every individual needs a personalised special care of service in case of Health. This is how we have a defined customer segment approach. Its not the one way interrupting push promotion but the two way inviting pull education.

Conclusion:- Future will be – The more you engage more contented the Consumers are So future is the Consumer Engagement Model. Relationship based - Inbound two way Marketing Model Time to create consumer awareness & need based delivery. One has to continue the efforts for active long term sustained desirable goal All the best to the Preventive Health care takers.

Who are we? Over 26+ years of world class research based natural ingredients extract company protected by 100+patents across the world. Dr Muhammed Majeed

Nutraceutical Pioneers Over 2 decades of World Class Research Pioneers in the field of extracts World –wide presence to Support customers Closely associated across the globe with leading Research centre, scholars, academicians Esteemed Clients around the world for our consistent quality Strong Research pipeline for Ingredients & Formulations And Now five successive years of Direct Marketing of reputed Formulations.

Think health Think Nutraceuticals Take home message Future is……….. Think health Think Nutraceuticals