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Mission and Social Impact Mission Statement: Eva’s Edibles, a personal chef service, will provide busy clients with healthy and delicious dinners that are based on clients’ preferences and prepared in their kitchens. Social Impact: Organic, locally grown ingredients Work with socially and environmentally friendly vendors

Eva’s Edibles 1.Eva cooks it Consult, customize, and cook 2.You heat it up 15 mins in the oven, that’s it! 3.Enjoy! ‘Nuff said…

Business Model Economics of One Unit Selling Price$ Cost of materials$ Cost of labor Other variable costs4.00 Total COGS/ COSS$ Contribution Margin$71.00 Definition of One Unit Cooking 5 dinners for a client Monthly Break Even Units $ =6.94≈7 units $71.00 Description of Expenses Variable Material Expenses Total: $ Item$ Misc. groceries (specific ingredients vary from client to client) $ Fixed ExpensesTotal: $ Item$ Insurance$ Advertising$ Depreciation$23.00 Utilities$ Other Fixed Expenses $107.00

Market Analysis Description of Target Consumer DemographicsGeographics Professional couples and families with household incomes of over $50,000 Greater Columbus, Ohio, area PsychographicsBuying Patterns Desires healthy food Hardworking, dual-income households with hectic lives Would like to spend more time at home Doesn’t have time or energy to cook and clean regularly Eats out 4 or more nights per week Would like to reduce the cost of eating out Total Population Target Market Population 301, ,760 Market size (based on survey) 27,690 Target Market Size Market Statistics Industry Name:Personal Chef ServiceAnnual Industry Sales:$32,000,000

Marketing and Sales 1.Company Website 2.USPCA Referral Website 3.In-Store Promotions 4.Promotions at Local Events 5.Loyalty Benefits

Competition Why Eva’s Edibles? 1.Customized menu 2.Health conscious 3.Certified by USPCA 4.Competitive pricing Personal Chef Established Restaurant Factor 1: Price$325/5 dinners$400/5 dinners$500/5 dinners Factor 2: Quality Custom meals, healthy Meals from chef’s plan, not focused on health Meals from chef’s plan, healthy Factor 3: Unique Knowledge Certified Personal Chef, event planning Focuses on “kid friendly” meals Certified Personal Chef, knows customers

Qualifications Associate’s Degree in Business Management Assistant to the Director of Campus Dining Services, OSU Founder, Eva’s Entertainment Services Certified Personal Chef (CPC) by the U.S. Personal Chef Association

Projections Gross Revenue $81,900 Total Units 252 Net Profit $10,180

Investment Opportunity Materials neededCost Victorinox Swiss Army Cutlery Set (8 piece)$ Anolon Nouvelle Copper Hard Anodized 10-Piece Cookware Set Misc cooking equipment Spices, oils, etc Wheeled cart Total Startup Expenditures$1, Emergency Fund Reserve for Fixed Expenses1, Total Startup Investment$4, $10,180 $4,092 = 249% ROI $10,180 $81,900 = 12.4% ROS

Future Plans Business Growth Lease or buy a commercial kitchen Start delivery service for customers Continue to get degree in culinary and hospitality Hire more certified personal chefs to scale growth Plans for Future Social Impact Volunteer in community to talk about healthy eating Begin to donate 1% of net profit to a local food bank

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