Best Buy Co., Inc. Lynae Rambousek Shu Fang (Jenny) Abdullahi Ainab Gunbilegt Byambadorj

History  1966 – First established as Sound of Music.  – Grew rapidly  2000 – Entered into Ecommerce market.  2002 – Bought Geek Squad which gave Best Buy advantage in customer support.  2004 – announced as company of the year.

Current And Future Profile  Leader in innovation and quality  Europe, Canada, China, USA, and Mexico earning $45 billion annually  Going to benefit from rapidly increasing E-commerce.  Opening many more stores

SWOT

Unique Sales Strategy  Attract Customers  Maintain and Acquire Customers  Build Relationships  Stand Out

Unique Sales Strategy  No Commission  Channel Conflict  Physical vs. Online Stores  Minimize Channel Conflict

Unique Sales Strategy

The compound annual growth rate of the sector in the period was 6.3%. Computer & Electronics Retail Industry

3

Competitors

Compete with

Competitors

StoreDec Dec /- Best Buy29.8% 33.1% 3.3 Sears 1.6%2.0%0.4

Competitors

Competition Advantages  Low, Low Prices  Online Rebate Coupons and Offers  Customer Service  Geared for Individual &Corporate Requirements

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