Global Opportunities for Social Games & Tips for Developers Arthur Chow COO 1 Casual Connect Singapore 2012 Confidential. All Rights Reserved.
About 6waves Global Opportunities Top 3 tips for developers Confidential2 All Rights Reserved.
ABOUT 6WAVES 3Confidential All Rights Reserved.
“The Largest Independent Publisher of Social Games on Facebook” Confidential4 To Bring the Best Games to Users All Over the World All Rights Reserved.
Company Snapshot Company founded in Hong Kong #1 Independent publisher on Facebook 20mm Monthly Active Users on Facebook 2.9mm Daily Active Users on Facebook 120+ Games launched since Global offices (Hong Kong | San Francisco | Tokyo | Beijing | Moscow) 6 Platforms All Rights Reserved.
Bringing Users and Developers Together Through Games 6 Growth & Distribution Real-Time Analytics Localization Social Platform Cross Promotion Engagement All Rights Reserved.
6waves Global Partners Confidential7 All Rights Reserved.
6waves and Singapore Confidential8 All Rights Reserved.
Well Diversified User Base Confidential9 30% 9% 30% 25% 3% All Rights Reserved.
Top Games that 6waves Published Confidential10 6w has helped scale many games across a range of genres Peak 1M+ MAU Titles on Facebook: Township Astro Garden Ravenskye City Airport City Zombie Island Baby & Me Mystery Manor Ravenwood Fair Mall World Kingdoms of Camelot Animal Paradise Resort World Simply Hospital Big Business Birdland Legacy of Rome Spartacus: The Game My Fishbowl All Rights Reserved.
User Acquisitions Strategy Soft-launch with minimal new users to secure the game stability and basic metrics review for optimization Once stable, turn on paid acquisition and cross promotion are the base for organic growth Confidential11 Source: 6waves Internal Data, All Rights Reserved.
Case Studies Confidential12 All Rights Reserved.
GLOBAL SOCIAL OPPORTUNITIES Confidential13
Global Social Networks 14Confidential All Rights Reserved.
Industry Reports Growth in social games to come from: – games in newer genres on Facebook; – improving monetization of games on Facebook conversion rates (from free-users to paying users) alternative monetization such as ads; Social games off Facebook including other social networks, and platforms – such as mobile, online, and console. Overall, we expect the worldwide social game market to grow at 30% Confidential15 Source: Lazard Capital Markets, Oct 2011 All Rights Reserved.
Social/Mobile Represents the Highest Growth Confidential16 $ 50 Bn $ 8.4 Bn Game Industry 2012 Social- Mobile All Rights Reserved.
Best Platform for Global Audience Confidential17 Source: All Rights Reserved.
Selected Countries with Low Penetration India continues to grow with big market potential Japan penetration still low China continues to be blocked Confidential18 CountryFB userspenetration 1India 45,825,6203.9% 2Indonesia 42,272, % 3Egypt 10,669, % 4Japan 8,700,0806.9% 5South Korea 7,026, % 6Pakistan 6,423,8003.6% 7Russia 5,629,4004.0% 8South Africa 4,583,4809.3% 9Morocco 4,297, % 10Nigeria 4,133,9002.7% China 510, % Source: All Rights Reserved.
JAPAN Confidential19 All Rights Reserved.
Japan Game-friendly society (than the West) Fast, reliable internet infrastructure Mobile Country 100+ MM SNS/social game users ARPU could be 5X – 10X other countries Retention could be 2X – 5X other countries Users expectations high All Rights Reserved.
Case Study - Big Business Big Business Ranked in Top 10 on Yahoo! mobage Launched August, ,000 MAU 27,000 DAU Playrate 34% All Rights Reserved.
CHINA Confidential22
China MM social network users -Lower APRU but explosive growth potential -High ARPU games have PvP elements -Requires Heavy Community Promotion -Weibo/Forum -More webgames integrated into social platforms All Rights Reserved.
Localization Confidential24 Take photo of games and post it to Weibo and Qzone All Rights Reserved.
Top 3 Tips for Developers Confidential
INSTANT COMPLETION TIP #1 - MONETIZATION
“Finish Instantly” allows players to use Facebook credits to complete a training session instantly. These accelerators are priced modestly to lower the barrier to purchase. Instant Completion All Rights Reserved.
DISCOUNTS VS BUY 1 GET 1 FREE TIP #2 - MONETIZATION 28Confidential
Price Promotion 50% offBuy 1 get 1 free Confidential29 $2 Now $1! free All Rights Reserved.
Buy 1 Get X Free 30Confidential Timer adds urgency for users to buy All Rights Reserved.
Buy 1 Get X Free 31Confidential Revenue Date (Days) Buy 1 Get 2 Free Events Notice the increased frequency of promotion will not reduce the revenue in the later period Source: 6waves Internal Data, All Rights Reserved.
$ VS $$$ PAYMENT PAGE OPTIMIZATION TIP #3 - MONETIZATION 32Confidential
Paying Users Now they are interested to buy … help make it easy for them! Confidential33 All Rights Reserved.
Payment Page Optimization BEFORE All Rights Reserved.
How to increase pay rate and ARPU? -Label and highlight the ‘Best Deal’ option -Make sure the ‘Best Deal’ option is above the fold (visible without scrolling down) -Give away special items when players buy the ‘Best Deal’ package Confidential35 All Rights Reserved.
TRY BEFORE YOU BUY BONUS TIP - MONETIZATION
Try Before You Buy All Rights Reserved.
Try Before You Buy All Rights Reserved.
Try Before You Buy All Rights Reserved.
Confidential40 Library of Best Practices from 6waves RetentionViral Features Monetization Tutorial Optimization … and more! Achievements Daily Login Bonus Gifting System Frictionless Requests Help from Friends Power of Neighbors Crafting System Point of Sales Consumable Items Flow Optimization Magic Arrows Educate Players to Spend All Rights Reserved.
SUMMARY Confidential41
Going Global Maximize Revenue Potential of the Game Users in other countries may also like the game Leverage Facebook Global Reach That’s 900 million users But other country networks could be low hanging fruit Work with Local Partners Expert in optimizing the game for the local audience Strong Relationships with Local Platforms Local Marketing channels + Customer Service All Rights Reserved.
Thanks & See Booth Confidential BD enquiries BD Director, Asia Gene Soo