City of Glendale Parks, Recreation & Library Services

What is Touch a Truck? An opportunity to educate families and build partnerships with the community Participants are able to touch and explore the inside of large and commercial vehicles and interact with the drivers and operators

Program Goals Serve a wide variety of people throughout the Glendale community Provide a fun, interactive event for approximately 5,000 in attendance Recruit industrial/construction trucks, military vehicles, fire department trucks, law enforcement vehicles, heavy-duty dealerships, commercial transport trailers, and utility towing vehicles Attract new and interesting vehicles such as Oscar Mayer Weiner mobile and Truly Nolen Stretch Limo

Scope of Event Activities Black out BINGO and survey Raffles/Giveaways Sand Play Area Tiny Tot Drivers Big Dig Area Interaction with vehicles on display

Budget Self sustaining event with no funding from the city’s general fund Use of partners and sponsors to provide funding and in-kind services On-site sales of program-themed items

Sponsors Title and Presenting Sponsorships Receive benefits depending on sponsorship level purchased –Examples of benefits include Name/Logo in the event title and/or part of the event logo Name/logo over event title on event program Name/logo on marketing materials (flyers, posters, etc.) Name/logo on 2’ x 3’ signage Name/logo on Event Staff Shirts Sponsor product/service information handed out at event Name/logo and link on the department website for event

Partners Provide in-kind services, product or promotions for the event Event costs are lowered due to partners helps with required or needed materials Example of partners include the Westgate Entertainment District

Challenges Elimination of Special Events Division due to limited resources Growth of event Complaints of noise for younger children (horns, sirens, etc)

Outcomes Educational opportunity and great outreach New partnerships with 40+ businesses Provided a family event, which meets department goals 2010 event survey results Included: ‣ 93% Safe environments within the community ‣ 87% Contribute to a healthy neighborhood ‣ 75% Increased accessibility to knowledge ‣ 84% Opportunities that keep youth positively engaged ‣ 85% Opportunities that increase quality family time

2013 Touch A Truck